TABLE OF CONTENTS

UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


WASHINGTON, D.C. 20549

SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

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(as permitted by Rule 14a-6(e)(2))


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Definitive Additional Materials


Soliciting Material Pursuant to §240.14a-12

LITHIA MOTORS, INC.
(Exact Name of Registrant as Specified In Its Charter)
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LITHIA MOTORS, INC.

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COVER PAGE 





Notice of 2021 Annual Meeting of Shareholders and Proxy Statement

Thursday, April 29, 2021 at 8:30 a.m. Pacific Daylight Time
150 N. Bartlett St., Medford, Oregon 97501
LITHIA LOGO




TABLE OF CONTENTS



Letter from the Chief Executive Officer

Dear Shareholder,

We are pleasedglad to inviteextend an invitation for you to attendjoin us at Lithia & Driveway’s virtual 20212024 Annual Meeting of Shareholders on Tuesday, April 29, 202123, 2024, at 8:30 a.m., Pacific Daylight Time to sharediscuss our proven omni-channel strategy that is pragmatically disrupting the largest retail industry in the United States andplan to deliver profitable growth as we execute our vision for creatingto modernize personal transportation solutions wherever, whenever, and however our consumerscustomers desire.

In 2023, we had a successful year, that will be remembered for its extraordinary challenges, we achieved record performance throughrecording the highest revenues to date and expanding into the densityUK, all while navigating the current market conditions around consumer demand and vehicle supply. Our ability to perform in varying environments is confirmation of LAD’s diversification, strategy and operations. Our adjacencies, Driveway and Driveway Finance, both continued to progress, moving closer towards achieving profitability. We have all the pieces of our physicalstrategy in place and are focused on execution.
As a diversified, omnichannel retailer, we are utilizing our global network to stay connected and introducingserve our in-home digital ecommerce solution, Driveway. We believe thatcustomers. Our acquisition strategy has allowed us to grow our complex and diversified high-growth business strategy is without equal in the industry and affords us a significant competitive advantage. Our growing network comprised ofmarket share, expand our people, inventory, and physical locations, combined with our Driveway digital home solutions, completes our unique omni-channel strategy. Our multi-decade success in purchasing and integrating strong assets and talent, and achieving high returns, now powers this even stronger capital engine that generates significant cash flows.

Our valuesand further reinvest in our business, while maximizing our operating leverage and scale.

In addition to our strong financial performance, our principles guide us beyond producing financial returns to servingserve our customers and communities, developingdevelop our people, reachingrealizing our potential, and growingwhile expanding our company. Within our entrepreneurial andbusiness. Our innovative, high-performance culture we maintain a human capital policy thatis the key to our success and supports a diverse and energized workforcemotivated team, with opportunities for career advancement, rolegrowth, position mobility, opportunities and strongaccess to a variety of health, safety, and wellness initiatives.

Weprograms.

Our teams are fortunate to have such a talented group of people who are committed to modernizingfocused on delivering the industrybest experiences for our customers while improving our business, using our performance management tools and fully activatingresources and leveraging our approximately 15,100 team members, expansiveextensive physical network and the most diverse offering of owned inventory.

online platforms.

Our mission, of Growth Powered by Peopleand our values of Earning Customers For Life, Improving Constantly,, Taking Personal Ownership,, and HaveHaving Funare the driving forces behindfoundation of our ability to outperform and compete in any environment. We believe this uniqueevolve over time. As we move towards more consumer optionality, our business strategy and culture positionsposition us to increase our market share and continue to lead our industry’s transformationbe the industry leader in innovation and will enable ustransformation.
We appreciate you choosing to earn a more meaningful share of the U.S. market.

Thank you very much for beingbe a partner and shareholder in our company.

SIGNATURE 

the Lithia & Driveway team.


Bryan B. DeBoer

President and Chief Executive Officer

Lithia Motors, Inc.


NOTICETABLE OF ANNUAL MEETINGCONTENTS

OF SHAREHOLDERS

Notice Of Annual Meeting Of Shareholders
2021 ANNUAL MEETING INFORMATION
2023 Annual Meeting Information
GRAPHIC 


GRAPHIC GRAPHIC GRAPHIC 






Meeting Date

Thursday 


Tuesday,
April 29, 2021

23, 2024

Annual Meeting Website

virtualshareholdermeeting.com/LAD2021


www.virtualshareholder
meeting.com/LAD2024

Meeting Time


8:30 a.m. (Pacific
(Pacific Daylight Time)

Record Date


Thursday,
February 26, 2021

29, 2024
ITEMS OF BUSINESS
Items of Business

1. To elect the seven director nominees named in this proxy statement;

2. To conductapprove, by an advisory vote, to approve named executiveexecutive officer compensation;

and

3. To ratify the appointment of KPMG LLP as our independent registered public accounting firm for fiscal year
ending December 31, 2021; and 

4.    To approve an amendment and restatement of our Restated Articles of Incorporation to eliminate references to our Class B common stock, Class A common stock and Series M preferred stock, and to reclassify our Class A common stock as common stock. 

2024.

To the Shareholders of Lithia Motors, Inc.:

I am pleased to invite you to the 20212024 Annual Meeting of Shareholders of Lithia Motors, Inc., (the “Annual Meeting”), which will be held virtually at 8:30 a.m. Pacific Daylight Time on Tuesday, April 29, 2021. To ensure23, 2024. We believe a fully virtual meeting facilitates greater participation by providing easy access to the healthmeeting and safetyallowing shareholders to participate from any location around the world. All of our employees, directors and shareholders during these uncertain times,will be able to participate in the Board of Directors has authorized participation via remote communication for our Annual Meeting. Meeting online without prohibitive cost or inconvenience. There will be no physical location for shareholders to attend.
The Annual Meeting will only occur virtually through an audio webcast, accessible at the link provided above. You may notify the Company of your desire to participate in the Annual Meeting by remote communication by logging into the 20212024 Annual Meeting Website, listed above, in advance of the meeting. Log-in will begin at 8:00 a.m. Pacific Daylight Time. To participate in the Annual Meeting, you will need your unique control number included on your proxy card (printed in the box and marked by the arrow) or on the instructions that accompanied your proxy materials.

If you have any questions regarding this information or the proxy materials, please visit our website at www.lithiamotors.cominvestors.lithiadriveway.com, or contact our investor relations department at (541) 776-6591. Our proxy statement and 20202023 Annual Report on Form 10-K can be accessed directly at the following Internet address: http://www.proxyvote.com. Just enter the control number located on your proxy card.

We appreciate your continued support of Lithia Motors and look forward to either joining you at the meeting or receiving your proxy.


Very truly yours,

SIGNATURE 


Christopher S. Holzshu, Executive Vice President and Secretary


March 15, 2021 

11th, 2024
HOW TO VOTE
Lithia Motors, Inc. 2024 Proxy Statement
Notice Of Annual Meeting Of Shareholders  4

TABLE OF CONTENTS

How to Vote
Only holders of record of our common stock at the close of business on February 29, 2024, the record date, will be entitled to notice of and to vote at the meeting and any adjournment thereof. A list of shareholders entitled to vote at the Annual Meeting will be available during the entire time of the Annual Meeting at http://www.virtualshareholdermeeting.com/LAD2024. You may vote or submit questions during the Annual Meeting by following the instructions available on the 2024 Annual Meeting Website. Further information regarding voting rights and the matters to be voted upon is presented in our proxy statement.
Important notice regarding the availability of proxy materials for the 2024 Annual Meeting of Shareholders to be held on April 23, 2024.
Our proxy statement and 2023 Annual Report on Form 10-K can be accessed directly at the following Internet address: http://www.proxyvote.com. Just enter the control number located on your proxy card. To obtain paper copies of the proxy statement and our 2023 Annual Report on Form 10-K at no charge, written requests should be mailed to the attention of Investor Relations, Lithia Motors, Inc., 150 N. Bartlett Street, Medford, Oregon 97501.

GRAPHICOnly holders of record of our common stock at the close of business on February 26, 2021, the record date, will be entitled to notice of and to vote at the meeting and any adjournment thereof. A list of shareholders entitled to vote at the Annual Meeting will be available during the entire time of the Annual Meeting on the 2021 Annual Meeting website. You may vote or submit questions during the Annual Meeting by following the instructions available on the 2021 Annual Meeting Website during the Annual Meeting. Further information regarding voting rights and the matters to be voted upon is presented in our proxy statement.

YOUR VOTE IS IMPORTANT. IMPORTANT. Whether or not you plan to attend the Annual Meeting, we urge you to vote and submit your proxy via internet, telephone or by completing, signing, dating and returning your proxy card or voting instruction form so that your shares will be represented at the Annual Meeting.

Our proxy statement and 2020 Annual Report on Form 10-K can be accessed directly at the following Internet address: www.proxyvote.com. Just enter the control number located on your proxy card. 

GRAPHIC

Special Note Regarding Forward-Looking Statements
This document contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements often use words such as “will”, “anticipate”, “estimate”, “expect”, “should”, “may”, and other words and terms of similar meaning or reference future dates. The Company’s expectations, beliefs and projections are expressed in good faith and are believed to have a reasonable basis however, each forward-looking statement involves a number of risks and uncertainties, including those set forth in this document, those described in the Company’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q under the heading “Risk Factors,” and those that have been or may be described in other reports filed by the Company, including reports on Form 8-K. The Company cautions that forward-looking statements are inherently less reliable than historical information. The risks and uncertainties that could cause actual results to differ materially from estimated or projected results include, without limitation: (i) future market conditions, including anticipated car and other sales levels and margins and the supply of inventory; (ii) our business strategy and plans, including our achieving our strategic plans and related targets; (iii) the growth , expansion, make-up and success of our network, including our finding accretive acquisitions and acquiring additional stores; (iv) annualized revenues from acquired stores; (v) the growth and performance of our Driveway e-commerce home solution and Driveway Finance Corporation (“DFC”), their synergies and other impacts on our business and our ability to meet Driveway and DFC-related targets; (vi) the impact of sustainable vehicles and other market and regulatory changes on our business; (vii) our capital allocations and uses and levels of capital expenditures in the future; (viii) expected operating results, such as improved store performance, continued improvement of selling, general and administrative expenses (“SG&A”) as a percentage of gross profit and any projections;(ix) our anticipated financial condition and liquidity, including from our cash and the future availability of our credit facilities, unfinanced real estate and other financing sources; (x) our continuing to purchase shares under our share repurchase program; (xi) our compliance with financial and restrictive covenants in our credit facilities and other debt agreements; (xii) our programs and initiatives for employee recruitment, training, and retention; and (xiii) our strategies and targets for customer retention, growth, market position, operations, financial results and risk management. The Company does not undertake any duty
SPECIAL NOTE REGARDING FORWARD LOOKING STATEMENTS
This document contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements often use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” “may,” and other words and terms of similar meaning or reference future dates. The Company’s expectations, beliefs and projections are expressed in good faith and are believed to have a reasonable basis; however, each forward-looking statement involves a number of risks and uncertainties, including those set forth in this document, those described in the Company’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q under the heading “Risk Factors,” and those that have been or may be described in other reports filed by the Company, including reports on Form 8-K. The Company cautions that forward-looking statements are inherently less reliable than historical information. The risks and uncertainties that could cause actual results to differ materially from estimated or projected results include, without limitation: (i) future economic and financial conditions (both nationally and locally), including as a result of the COVID-19 pandemic; (ii) changes in customer demand, our relationship with, and the financial and operational stability of, vehicle manufacturers and other suppliers; (iii) risks associated with our indebtedness (including available borrowing capacity, compliance with financial covenants and ability to refinance or repay indebtedness on favorable terms); (iv) the adequacy of our cash flow and earnings and other conditions which may affect our ability to pay our quarterly dividend at the planned level; (v) disruptions to our technology network including computer systems and software, as well as natural events such as severe weather, fires, floods and earthquakes or man-made or other disruptions of our operating systems, structures, facilities or equipment. The Company does not undertake any duty to update any of the forward-looking statements after the date of this document to conform them to actual results or to reflect changes in events, circumstances or its expectations. New factors emerge from time to time and it is not possible for the Company to predict or assess the effects of all such factors or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement.

OTHER

All references in this proxy statement to “Lithia,” “Lithia Motors,” the “Company,” “we,” “us,” or “our” refer to

Lithia Motors, Inc. and its subsidiaries, except where the context otherwise requires or as otherwise indicated.

The content on any website referred to in this2024 Proxy Statement is not incorporated by reference in this Proxy Statement unless expressly noted.

Notice Of Annual Meeting Of Shareholders  5


TABLE OF CONTENTS

LITHIA MOTORS, INC. PROXY STATEMENT7
2020 Achievements and Performance Highlights7
Our Company Strategy8
CORPORATE RESPONSIBILITY Our Commitment to all Stakeholders10
Environmental11
Social11
DIRECTOR NOMINEES AND EXECUTIVES12
Summary of Director Experience and Qualifications13
Non-Director Executive Officers15
CORPORATE GOVERNANCE Board Leadership and Structure16
2020 Board and Committee Composition16
Board of Directors16
Board Committees16
The Audit Committee16
The Compensation Committee17
The Nominating and Governance Committee18
Director Independence18
Lead Independent Director and Governance Practices18
Note from our Lead Independent Director19
Director Qualifications and Nominations21
Our Board’s Risk Oversight Role22
Cyber Security22
Code of Business Conduct and Ethics23
Compensation of Directors23
Non-Employee Director Compensation.23
2020 Director Compensation24
Non-Employee Director Compensation Table.24
Deferred Compensation Agreements with Non-Employee Directors.24
Non-Employee Director Stock Ownership Policy; Hedging and Pledging Restrictions24
EXECUTIVE COMPENSATION Compensation Discussion and Analysis26
Introduction26
Executive Summary27
Performance Highlights27
Performance Impact on Compensation27
Listening to Our Shareholders28
Our Compensation Practices Benefit our Shareholders28
Compensation Philosophy29
Compensation Components30
2020 Compensation Program Design & Results31
Base Salary31
Short-Term Incentive Plan31
Long-Term Incentive Plan33
Perquisites34
2021 Compensation Approach34
Compensation Decision Making Process35
Peer Group and Benchmarking35
How the Compensation Committee Makes Decisions and Policies35
Executive Compensation Governance Components37
Stock Ownership Guidelines37
Recoupment (or “Clawback”) Policy37
Anti-Hedging Policy37
Compensation Risk Management37
Insider Trading Policy38
Compensation Committee Report38
Compensation Committee Interlocks & Insider Participation38
Summary Compensation Table39
Grants of Plan-Based Awards Table for 202040
Outstanding Equity Awards at Fiscal Year End 202041
Stock Vested for 202042
Non-Qualified Deferred Compensation for 202042
Potential Payments Upon Termination or Change in Control42
to update any of the forward-looking statements after the date of this document to conform them to actual results or to reflect changes in events, circumstances or its expectations. New factors emerge from time to time and it is not possible for the Company to predict or assess the effects of all such factors or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement.
Other
All references in this proxy statement to “LAD,” “Lithia,” “Lithia Motors,” “Lithia & Driveway,” the “Company,” “we,” “us,” or “our” refer to Lithia Motors, Inc. and its subsidiaries, except where the context otherwise requires or as otherwise indicated. Our store operations are conducted by our subsidiaries.
The content on any website referred to in this Proxy Statement is not incorporated by reference in this Proxy Statement unless expressly noted.
Potential Payments Upon Termination of Employment
Lithia Motors, Inc. 2024 Proxy Statement
42
Benefits payable to NEOs upon death, disability or retirement43
Potential Payments Upon Change in Control43
Change in Control Agreements
44
Non-Qualified Deferred Compensation and SERP Plan46
Quantitative Disclosure of Payments Upon Termination or Change in Control46
CEO Pay Ratio46
PROPOSAL NO. 1  Election of Directors47
Term47
Election by Majority Vote47
Biographical Information on our Nominees47
PROPOSAL NO. 2  Advisory vote to approve the compensation of our named executive officer48
Vote Required48
PROPOSAL NO. 3  Ratify the appointment of KPMG LLP as our Independent Registered Public Accounting Firm for the Year Ending December 31, 202149
We Engaged KPMG After a Rigorous Review Process49
Fees Paid to KPMG LLP Related to Fiscal Years 2020 and 201950
Pre-Approval Policies50
Vote Required50
Audit Committee Report51
Selection of KPMG as our Auditor51
Audit Committee Actions51
PROPOSAL NO. 4  Approve an Amendment and Restatement of Our Restated Articles of Incorporation to Eliminate References to Our Class B Common Stock, Class A Common Stock and Series M Preferred Stock, and to Reclassify our Class A Common Stock as Common Stock.53
Reasons for the Amendment and Restatement53
Conditions Precedent to Effectiveness of the Amendment and Restatement54
Reservation of Rights by Our Board of Directors54
Vote Required54
ADDITIONAL OWNERSHIP INFORMATION55
Security Ownership of Certain Beneficial Owners and Management55
GENERAL INFORMATION About the Annual Meeting57
Online Meeting57
Mailing Date57
Matters for Consideration at the Annual Meeting57
Proxies58
Voting58
Who Can Vote58
Quorum58
“Shareholder of Record” and “Beneficial Ownership”58
How to Vote59
How You Can Revoke Your Proxy or Change Your Vote59
Attending the Annual Meeting60
Admission60
Asking Questions60
Discretionary Authority60
60
Additional Information60
Solicitation Expenses60
Electronic Delivery of Proxy Materials61
Householding of Proxy Materials61
Annual Report on Form 10-K61
Other Materials61
Communications with the Board61
2022 Shareholder Proposals or Nominations62
Shareholder Proposals62
Shareholder Director Recommendations62
CERTAIN RELATIONSHIPS AND TRANSACTIONS WITH RELATED PERSONS63Of Shareholders  6

6


LITHIA MOTORS, INC.
PROXY STATEMENT

TABLE OF CONTENTS

Table of Contents
Lithia Motors, Inc. 2024 Proxy Statement
Table of Contents  7

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01
Lithia Motors, Inc. Proxy Statement
This proxy statement, the accompanying 20202023 Annual Report on Form 10-K, the Notice of Annual Meeting and the proxy card are being furnished to the shareholders of Lithia Motors, Inc., an Oregon corporation, in connection with the solicitation of proxies by the Company for use at our 20212024 Annual Meeting of Shareholders (the “Annual Meeting”). The Annual Meeting will only occur virtually through an audio webcast, accessible at virtualshareholdermeeting.com/LAD2021,www.virtualshareholdermeeting.com/LAD2024 on Thursday,Tuesday, April 29, 2021,23, 2024, at 8:30 a.m. Pacific Daylight Time. On or about March 15, 2021,11, 2024 we mailed to our shareholders a Notice of Internet Availability of Proxy Materials (the "Notice"“Notice”) containing instructions on how to access this proxy statement and our 20202023 Annual Report on Form 10-K. The Notice provides instructions on how to vote online, by mail or by telephone and includes instructions on how to receive a paper copy of the proxy materials by mail.

2020 Achievements and Performance Highlights

GRAPHIC 

In 2020,
2023 Achievements & Performance Highlights
$36.29
EPS | Down 17.8% since last year
$1.0B
Net Income | Down 20% since last year
$31.0B
Revenue | Up 10% since last year
$34.4M
Share Repurchases
$1.92
Dividends per Share
$3.8B
Expected Annualized Revenues from
Key Acquisitions

Throughout 2023, we continued to build upondeliver on our success by focusingstrategic plan and recorded the highest revenue in our history.
We retailed nearly 640,000 units.
We acquired $3.8 billion in expected annualized revenues expanding our footprint in North American and entering the UK through our purchase of Jardine Motors UK Limited.
Driveway Finance Corporation, our captive lender, scaled to a nearly $3.2 billion portfolio at year-end.
Our network reach improved to 230 miles to reach 95% of the United States. Additionally, the average shipping distance for transactions on achieving operational excellence, acquiringDriveway was approximately 800 miles.
Monthly unique visitors (MUVs) averaged over 12 million each quarter combined across all digital channels with Driveway and Greencars traffic growing 67% to nearly 3.5 million MUVs per month.1
We provided shareholder return with the repurchase of approximately 143,000 shares at a weighted average price of approximately $241 and a per share dividends of $1.92 for the year.
1
We count a unique visitor the first time an individual accesses one of our websites using a web browser during a calendar month. If an individual accesses our websites using different web browsers within a given month, the first access by each such web browser is counted as a separate unique visitor. If an individual accesses more than one of our websites in a single month, the first access to each website is counted as a separate unique visitor since unique users are tracked separately by IP address for each domain. We measure unique visitors with Google Analytics.
Lithia Motors, Inc. 2024 Proxy Statement
01: Lithia Motors, Inc. Proxy Statement  8

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Our Company Strategy
Lithia & Driveway (LAD) continues to work towards delivering on our long term strategy. We’re well positioned to achieve our objectives of providing an integrated, omnichannel retail experience with convenient solutions offered through our comprehensive network of locations, e-commerce platforms and captive finance division.
We have built a flexible platform, expanding our presence to become one of the largest and most diversified platforms in the United Sates, Canada and the United Kingdom. Our technology, diversified products, brands and financial solutions, have allowed us to sell nearly 640,000 units across our channels and deliver our best year in our aftersales business line. Our regenerative growth engine of consistent annual free cash flows funds our growth through acquisitions and investments, while maintaining a strong, assets,disciplined balance sheet. We’re decreasing the distance to our customers, growing our market share and investing in modernizationenhancing our product and business adjacencies that further optimizeservice offerings.
LAD is focused on improving the customer experience through all our network:

Introducedchannels. We are fine tuning our national brand,non-unit merchandise and product offerings to fit local market interest. This strategy underpins our long-term plan and positions us, along with Driveway which is an ecommerce home solution thatand Greencars, to meet customers on their terms and growing our reach while offering a wide variety of products.
In 2023, we grew receivables at Driveway Finance Corporation (DFC) to nearly $3.2 billion after originating more than 70,000 new loans. This adjacency diversifies our earnings stream and allows us to deliver differentiated, proprietary digital experiences, further activateincrease our physicalprofitability in the future. As the leading captive finance arm for Lithia and Driveway, we continue to have room to expand the penetration rate and size of the portfolio.
Our process for managing growth and liquidity is focused on our long-term growth initiatives. This includes investing in our current operations, technology, and adjacencies, diversifying our business model and enhancing our capital allocation. We target allocating approximately 65% of our capital towards network development, including M&A, 25% towards capital expenditures, and capture additional earnings.

Enabled an end-to-end ecommerce solution allowing consumersthe balance of 10% towards shareholder returns. In terms of leverage, we target 2–3x debt to shop tens of thousandsEBITDA, giving us sufficient financial flexibility to manage our growth. This ensures sustainable growth while generating long-term value for shareholders.
Our culture of high quality used vehicles available for delivery anywhere in the country.

Launched our FinTech solution, Driveway Finance,performance and personal ownership is a fully integrated captive finance company with the ability to auto decision consumers leveraging Driveway’s powerful data science engines.

Acquired $3.5 billion in anticipated annualized revenues, entered two new states, and expanded our network to within 400 miles of 100% of the United States population.

Five years in advance of the schedule in his Class B Conversion Agreement, Sidney DeBoer completed the conversion of his Class B common stock into Class A common stock – as described in Proposal 4. As a result of Mr. DeBoer’s actions, we no longer have a dual-class structure and all outstanding shares have the same voting power.

7

Our Company Strategy

We are a growth company powered by people and innovation with a long-term plan to profitably consolidate the largest retail sector in the country. By providing a wide array of products throughout the entire lifecycle of the consumer’s vehicle ownership experience through various consumer channels, we build magnetic brand loyalty. We achieve operational excellence by focusing the business on convenient and transparent consumer experiences supported by proprietary data science to increase market share, consumer loyalty and team performance. Our omni-channel strategy pragmatically disrupts the industry by leveraging our experienced teams, vast owned inventories, technology, and physical logistics network. Our strategy of purchasing cash flow positive businesses further strengthens this network, leverages our digital home solution Driveway and builds upon our potential to generate significant cash flows. Together, we believe these endeavors create a unique and compelling high-growth strategy that provides transportation solutions wherever, whenever, and however consumers desire and provides a significant regenerating capital engine to support further growth.

GRAPHIC

We remain focused on high performance through increasing market share and profitability at eachcrucial part of our locations. Our strategy is built on a high-performance and results-based culture, four highly diversified business lines, a coast-to-coast physical network consisting of 215 locations, a strong value-based growth plan and a resilient balance sheet with regenerating cash flows. Diversification through our four core business lines consisting of new vehicle sales, zero to twenty-year-old used vehicle sales, and our high margin service and parts aftermarket sales create resiliency in our revenues and profits. By promoting an entrepreneurial model, we build strong businesses responsive to each of our local markets. Utilizing performance-based action plans and proprietary performance metrics, we strive to increase market share, drive operational performance, develop high-performing teams and foster strong manufacturer relationships. Our proprietary performance management measurements and systems interlace our cultural values to create transparency, trust, and action which are the catalysts for high performance.success. We attract,find, retain, and promote individualspeople who thriveare happy working in a high-performing environment, and who welcomehigh-performance environments, while they enjoy the challenge to improveof learning new skills and build aspirational plans to drive success. We also strive to cultivate personal growth in allachieving ambitious goals. To make sure our employees throughare motivated and prepared to carry out our plan, we invest in them. Through new experiences, teamwork, professional development, mentoring, coaching and recognition.

Our acquisitionrecognition, we foster personal and career growth strategy has been successful both financially and culturally. While we target an annual after-tax return of more than 15% forin all our acquisitions, we have averaged over a 25% return by the third year of ownership due to a disciplined approach focusing on accretive, cash flow positive targets at reasonable valuations. In addition to being financially accretive, acquisitions drive network growth that improves our ability to serve customers through vast selection, greater density and access to customers and an ability to leverage national branding and advertising.

We seek to provide options to consumers to meet their needs; we provide customers a seamless online and physical retail experience with broad selection and access to specialized expertise and knowledge. In addition to the introduction of our digital homes solution, Driveway, as described above, we achieve consumer convenience, cost advantages and competitive pricing with a physical network of locations closest to our customers, enabling us to provide convenient customer touch points and services throughout the vehicle lifecycle. These elements are the foundation for how we designed our experiences and future network needs. Density of this network

employees.

8


Lithia Motors, Inc. 2024 Proxy Statement
01: Lithia Motors, Inc. Proxy Statement  9


provides significant competitive advantages over any of our digital and used-only competitors. Building our network with new vehicle franchise positions also provides Lithia & Driveway with other advantages such as: up-stream procurement from new and certified vehicle trade-ins with more attractive valuations, a distributed inventory and reconditioning network that significantly reduces logistics costs by being closest to the customer, and access to the industry’s highest margin service, body and parts businesses that creates many times more consumer lifecycle touch-points than vehicle sale only retailers.

We are disciplined in managing our capital allocation to maximize returns for our shareholders. Our liquidity and available cash support our long-term plan focused on growth through acquisitions, investments in Driveway and our existing business, while preparing for any unforeseen changes in the economic environment.

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9

02
Director Nominees

Lithia Motors, Inc. 2024 Proxy Statement
02: Directors and Nominees  10


CORPORATE RESPONSIBILITY

Our Commitment to all Stakeholders

Lithia’s goals are designed to enhance the quality of life of our team and customers and to create a better world for us all to be part of. We are passionate about improving constantly and reducing our environmental impact through continued innovation and teamwork. We recognize that responsible growth is crucial to the future success of our company. For this reason, our strategy for long-term value creation goes beyond financial metrics and considers the needs of all stakeholders in Lithia’s operations to bring about positive change. This focus is an important Board responsibility.

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10

Employee/Founder Directors

Environmental

MAP 
Sidney B. DeBoer, 80
Chairman of the Board
Founder of Lithia Motors, Inc.
We report our environmental activities based on the framework of SASB
Tenure: 56 years
Bryan B. DeBoer, 57
Chief Executive Officer
and GRI. Complete reporting, as well as our environmental and social initiatives, may be found on our corporate responsibility website: lithiacorporateresponsibility.com.

Lithia provides a complimentary, nationwide EV charging network, with particular saturation on the West Coast to mirror that region’s higher concentration of electric vehicles. This network, along with our EV car initiative GREEN CARS, is an important part of increasing the number of EVs on the road and reducing emissions.
President
Tenure: 16 years
2023 Committee Participation

Audit Committee
Susan O. Cain*
Stacy Loretz-Congdon
James E. Lentz
Shauna F. McIntyre
Louis P. Miramontes
Kenneth E. Roberts*
Compensation Committee
Louis P. Miramontes
David J. Robino
Susan O. Cain*
James E. Lentz
Shauna F. McIntyre
Nominating & Governance Committee
David J. Robino
Susan O. Cain*
Stacy Loretz-Congdon
Louis P. Miramontes
Kenneth E. Roberts*

Waste and Recycling: 

Many of our locations have implemented and committed to extensive recycling programs, thus living the core value to Take Personal Ownership. Our dealerships have developed creative ways to reduce and recycle waste, such as recycling used engine oil for in-house fuel heaters. Many of our stores located throughout North Dakota, Alaska, Montana, Washington, Oregon, Idaho and Texas are generating over half of their annual heat from used engine oil. This effort offsets energy costs while recycling an otherwise wasted product.

Most of our locations are also recycling used antifreeze, lead acid batteries, metal scraps, used tires, paper waste and many other waste streams produced at the dealerships that would otherwise end up in landfills. We will continue to develop practices and programs to recycle and reduce our waste streams.

Independent Directors

Social


David J. Robino, 64
At Lithia, our mission is to provide a competitive diverse benefit package that supports the physical, financial,Lead Independent, Nominating and work-life wellness
Governance Chair
EVP and Chief Administrative Officer,
and Vice Chairman, of our employees and their families. Reflecting this, our dealerships represented 30% of the top 20% of best dealerships to work for in 2020, as rated by Automotive News. The Employee Assistance Program is paid for by Lithia and is available to help employees through the pressures of day-to-day living. Employees and their families have access to unlimited consultations and up to three face-to-face counseling sessions per year.

As of December 31, 2020, we employed approximately 14,538 persons on a full-time equivalent basis in our nationwide network of 209 retail locations. With our total employee base at approximately 15,100, this means we offered full benefits packages to 95% of our employees.Gateway, Inc. (retired)

Tenure: 8 years

GRAPHIC 

Diversity and Inclusion

“Diversity has been
Susan O. Cain, 69*
Independent, Audit Chair
Partner at KPMG LLP (retired),
Audit Committee Financial Expert
Tenure: 15 years
Stacy Loretz-Congdon, 64*
Independent
SVP, CFO and Assistant Secretary,
Core-Mark Holding Company, Inc. (retired)
Audit Committee Financial Expert
Tenure: 1 year
Other Public Boards: 1
James E. Lentz, 68
Independent
Toyota North America CEO (retired)
Tenure: 2 years
Shauna F. McIntyre, 52
Independent
CEO of Cuberg, former Interim CEO of Electric
Last Mile Solutions, former President of
Automotive of Ouster and Sense Photonics
Tenure: 5 years
Louis P. Miramontes, 69
Independent, Compensation Chair
Managing Partner at KPMG LLP (retired),
Audit Committee Financial Expert
Tenure: 6 years
Other Public Boards: 2
Kenneth E. Roberts, 79*
Independent
Partner at Lane Powell (retired)
Tenure: 12 years
*
Susan Cain and Kenneth Roberts are not standing for reelection for the secret to our store’s success. You cannot hire2024–2025 Board year.
Lithia Motors, Inc. 2024 Proxy Statement
02: Directors and promote people just like you. You want the best, those who connect with customers, bring different viewpoints, challenge your ideas, and the status quo. This is the future of our company.”
At Lithia we recognize becoming more diverse and inclusive will increase our effectiveness in addressing the needs of our customers and that diversity of perspectives will be critical to our ability to innovate in a challenging industry. We strive for our employee diversity to mirror the demographics within the communities where we operate. Our workforce was comprised of approximately 20% female employees and approximately 43% of our workforce was comprised of minorities.Nominees  11

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DIRECTOR NOMINEES AND EXECUTIVES

GRAPHIC 

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12

Summary of Director Experience, Skills and Qualifications

SIDNEY B. DEBOER

Attributes
Skills and Attributes of our Board
Our directors bring a balanced mix of skills, qualifications and experience and we believe their diverse backgrounds contribute to an effective and well-balanced Board. Listed below is a summary of the diverse skills and attributes of our Board of Directors:
Biography
Skills and Experience
Board Qualification
Description
Finance
Directors with an understanding of accounting, financial reporting, capital allocation processes and financial markets are essential to ensuring effective oversight of our financial resources, risks and processes, and provide valuable advice and insights with respect to establishing a successful capital strategy critical to our ongoing success.
Legal and Compliance
Directors with risk management and compliance oversight experience guide our Board and management in executing their responsibilities to identify, evaluate and understand the magnitude of various risks facing the Company, and are key in designing appropriate policies and procedures to effectively mitigate and manage those risks.
Executive Compensation
Directors who have experience and expertise with tax, legal, securities and accounting issues are integral in setting the compensation of our executive officers and designing and implementing effective incentive plans.
Risk Management
Directors with experience in risk management guide our risk mitigation strategy beyond mere financial and accounting risk, to encompass cyber, enterprise, compensation, supply chain and sustainability related risk management.
International
Directors with international or global markets experience bring valuable knowledge and perspective of global industry dynamics to the Company and its international operations, including exposure to different cultural perspectives and practices and different political and regulatory environments.
Strategic
& Senior Leadership
Directors with senior leadership experience in complex public and private organizations, whether as an officer or board member, can effectively oversee the management of the Company and bring a valuable perspective to important operational issues, strategy and initiatives to drive change and growth. These directors are generally highly effective at motivating, managing and inspiring others and have talent, professional development and succession planning skills.
Board Service & Governance
Directors with corporate governance experience gained from service on company boards provide valuable insight into the dynamics and operations of the Board and the impact that governance and compensation decisions have on the Company and shareholders. Their skills support the Company’s goals of strong corporate governance practices through Board and management accountability, transparency, legal and regulatory compliance and protection of shareholder interests.
Marketing, Advertising & Investor
Relations
Directors that have effectively engaged both customers and investors guide us as we seek to solidify an omni-channel customer experience while listening to and protecting the interests of our shareholders.
Technology, Cybersecurity, & Digital Innovation
As we continue to drive digital innovation in our market and the broader environment, we rely upon Directors with experience in innovating across digital platforms and designing systems to protect electronic infrastructure, as well as company and customer information.
Mergers & Acquisitions
Directors with strategic planning and merger and acquisition experience can provide insight as we identify the best strategic manner in which to expand our business and drive growth either through innovative strategic initiatives or acquisitions and other business ventures. Such individuals can provide valuable guidance on how to develop a strategic plan and oversee the execution of key strategic initiatives and evaluating our progress of those initiatives.
Human Rights & Community Responsibility
Directors who have experience advocating not just for shareholders, but stakeholders, provide valuable insight into protecting the rights of people, our employees and the communities in which we do business, and are advocates of social justice.

Diversity & Inclusion
Directors who have experience and expertise in building cultures that are rich in gender and ethnic diversity, inclusion and equal opportunity help us incorporate those same ideals into our human capital management strategy.
Lithia Motors, Inc. 2024 Proxy Statement
02: Directors and Nominees  12

TABLE OF CONTENTS

Director Nominee Biographies

Sidney B. DeBoer
Biography
Why Nominated
Sidney B. DeBoer took Lithia Motors public in 1996 and is the Chairman of the Board. Mr. DeBoer served as Chief Executive Officer and Secretary from 1968 through 2011, and then as Executive Chairman through the end of 2015. His charitable work on the Southern Oregon University Foundation Board, Oregon Community Foundation and the Oregon Shakespeare Festival has created a vibrant community for our Company’s headquarters. Mr. DeBoer attended Stanford University and the University of Oregon.
Mr. DeBoer’s founder’s spirit and pioneering work in the public auto retailerretail sector and as an automotive dealer has earned him numerous awards and recognition. His familiarity with our business, executive leadership knowledge and industry experience make him uniquely qualified to serve as our Chairman.Chair.

BRYAN B. DEBOER

Biography

Bryan B. DeBoer
Board Qualification
Biography
Why Nominated
Prior to becoming CEO, Bryan B. DeBoer was Senior Vice President of Mergers & Acquisitions/Operations and then Chief Operating Officer driving the growth of Lithia and transforming the Company culture to an entrepreneurial and high performancehigh-performance model. Upon joining Lithia in 1989, Mr. DeBoer grew through the store positions of Finance Manager, Used Vehicle Manager, General Sales Manager, General Manager and multi-store General Manager. Mr. DeBoer has a B.S. degree, summa cum laude, from Southern Oregon University in Business Administration, where he graduated summa cum laude.Administration. He also graduated from the National Automobile Dealers Association Dealer Academy.
Mr. DeBoer has been our Chief Executive Officer (CEO)CEO and President since 2012 and first became a director in 2008. Mr. DeBoer’s store experience, passion for mergers and acquisitions and demonstrated ability to develop strong manufacturer relationships drive our growth. His enthusiasm for the car business combined with a competitivevisionary spirit set the tone for our innovative and entrepreneurial culture.

SUSAN O. CAIN

Biography

James E. Lentz
Board Qualification
Susan O. Cain was a Senior Instructor in accounting at Southern Oregon University, located in Ashland, Oregon from 2004 to 2019. Ms. Cain joined KPMG LLP in 1978, retiring as a partner
Biography
Why Nominated
James E. Lentz spent the majority of his more than 40 years in the San Francisco officeauto industry at Toyota, where he served as its chief executive officer from 2013 until his retirement in 1999. While2020. During his 38 years with KPMG, she specializedToyota, Mr. Lentz oversaw all business for Toyota’s North American region, including manufacturing, research and development, sales, marketing, product support, and corporate resources. Mr. Lentz led and contributed to several key milestones in banking institutionsToyota’s history, including the Scion brand launch and trust tax services. Ms. Cainthe recognition of Toyota and Lexus brands as leaders in customer experience. He has been involved with various non-profitnamed “Marketer of the Year” by Advertising Age, an “All-Star” by Automotive News, and charitable organizations including“Industry Leader of the Ashland Independent Film FestivalYear” by the Automotive Hall of Fame. Mr. Lentz also serves as an advisor to several private companies. Mr. Lentz earned both his undergraduate degree and M.B.A. in Finance from the Oregon Shakespeare Festival. Ms. Cain holds a B.A. degree in General Science from Oregon State University and a Master of Science in Taxation from Washington School of Law, Washington Institute of Graduate Studies.Denver.
Ms. Cain
Mr. Lentz joined our Board in October of 2022. With his tenured career in the automotive industry, and extensive experience in corporate resources, Mr. Lentz is lending his expertise while serving on our compensation and audit committees.
Lithia Motors, Inc. 2024 Proxy Statement
02: Directors and Nominees  13

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Stacy C. Loretz-Congdon
Biography
Why Nominated
Stacy C. Loretz-Congdon, in 2009.2016 and after 26 years of service, retired from Core-Mark Holding Company, Inc., one of the largest marketers of fresh and broad-line supply solutions to the convenience retail industry and a Fortune 500 company which merged with Performance Food Group Company (NYSE: PFGC) in 2021. Ms. Congdon served in various capacities at Core-Mark, including as Senior Vice President, Chief Financial Officer and Assistant Secretary from December 2006 to May 2016, during which time she also served on Core-Mark’s Information Technology Steering Committee and the Investment Committee, as well as a board member of all Core-Mark subsidiaries. Ms. Loretz-Congdon has served on the board of Farmer Bros. Co (Nasdaq: FARM) since 2018, where she currently serves as Audit Committee Chair. In 2015, Business Insider named Ms. Loretz-Congdon as one of the Top 50 female CFOs in the Fortune 500 and Convenience Store News named her Woman of the Year. Prior to joining Core- Mark, Ms. Loretz-Congdon was an auditor for Coopers & Lybrand. Ms. Loretz-Congdon received her Bachelor of Science degree in Accounting from California State University, San Francisco.
Ms. Loretz-Congdon joined our Board in April 2023. She maintains her CPA license in California and brings to our Board her deep experience in accounting and the oversight of Directors a high level of accounting expertise.Fortune 500 public company finance functions, including all corporate finance disciplines, strategy execution, risk mitigation, investor relations, as well as involvement with human capital management and technology initiatives. She serves as the Audit Committee Chair and is also an audit committee financial expert as defined under SEC rules. Ms. Cain was selected to serve on our Board of Directors because of her significant financial and accounting expertise and experience.

SHAUNA F. MCINTYRE

Biography

Shauna F. Mcintyre
Board Qualification
Biography
Why Nominated
Shauna F. McIntyre is currently thehas served as CEO of Cuberg since February 2024. She previously served as CEO of automotive technology company, Sense Photonics, an automated LiDAR, company sincefrom April 2020.  Ms. McIntyre served as Program Lead2020 until October 2021, and previously in othervarious roles at Google Automotive Services from October 2016 to April 2020. Previously, sheGoogle. She has held integral roles at Google Automotive Services,Ouster, Electric Last Mile Solutions, Egon Zehnder International, Achates Power, Inc., Honeywell International, Inc., McKinsey & Company, and Ford Motor Company. Ms. McIntyre servesserved on the Boardboard of Directorsdirectors for the Los Altos Educational Foundation and was also a co-founding board member for the North American Council for Freight Efficiency. Ms. McIntyre holds a B.S. degree from the University of California, Los Angeles, ana M.S. degree from the University of California, Berkeley, and an M.B.A. degree from Harvard.

Ms. McIntyre joined our Board of Directors in April 2019. Ms. McIntyre brings a wealth of knowledge and expertise to our Board in a wide variety of subjects within the automotive industry, including manufacturing, cyber security, technology, innovation, E-commerce, finance and operations. Ms. McIntyre was selected to serve on our Board of Directors because of her valuable strategic, industry and leadership experience,experience.
Lithia Motors, Inc. 2024 Proxy Statement
02: Directors and is an important part of the Board’s continued commitment to ESG matters.

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LOUIS P. MIRAMONTES

Biography

Louis P. Miramontes
Board Qualification

Biography
Why Nominated
Louis P. Miramontes has been an independent financial advisor since 2014. Mr. Miramontes currently serves ason the board of directors of Oportun Financial Corporation, where he is a member of the Audit Committee Chairand Nominating and Governance committees, and previously served on the board of the Boarddirectors of Directors for both Rite Aid and Oportun Financial Corporation.Corporation until August 2023. He also provides advisory services to a real estate development company. Previously, Mr. Miramontes workedhad a distinguished 38-year career at KPMG, from 1976 to 2014, where he served asin many leadership roles, including managing partner forof the San Francisco office and Senior Partner for the Latin America region. He provided audit services to public and private companies.clients in the retail, financial services, and real estate sectors. Mr. Miramontes holds a B.S. degree in Business Administration from California State University, East Bay.

Mr. Miramontes joined our Board in 2018. Mr. Miramontes is our Lead Independent Director2018 and chairs our Nominating and GovernanceCompensation Committee. Mr. Miramontes has extensive experience in accounting, financial reporting and corporate governance. He is also an audit committee financial expert as defined under SEC rules.

KENNETH E. ROBERTS

Biography

David J. Robino
Board Qualification
Kenneth E. Roberts was a partner with the law firm of Roberts Kaplan LLP (formerly Foster Pepper LLP) from 1987 until the firm joined with Lane Powell in January 2011. His private law practice focused on corporate finance, mergers and acquisitions, corporate governance, executive compensation and securities, representing public companies and community banks. Mr. Roberts is a graduate of Harvard Law School and Oregon State University with a B.S. in Business and Technology.
Biography
Mr. Roberts joined our Board in 2012 after working as “of counsel” with Lane Powell, PC, a Pacific Northwest law firm. Mr. Roberts lends insightful analysis to our mergers and acquisitions strategies.

DAVID J. ROBINO

BiographyBoard Qualification
Why Nominated
David J. Robino began his management career at The Maytag Corporation and Pepsi-Cola. He joined AC Nielsen in 1989, culminating as Senior Vice President of Nielsen International, based in Brussels, Belgium. After a successful Vice Presidency at AT&T's&T’s Business Markets Division, Mr. Robino left to lead Gateway, Inc. as Executive Vice President and Chief Administrative Officer and later Vice Chairman. Upon retiring from Gateway, Mr. Robino served as a member of the board of directors of Memec, Inc., then the world'sworld’s leading distributor of specialty semiconductors, and Insight Enterprises, Inc., a global provider of information technology capabilities to enterprises. He has served as an adjunct instructor aton the faculty of Southern Oregon University since 2012.University’s School of Business from 2012 to 2016. Mr. Robino has an M.S. degree in Industrial Relations from Iowa State University and B.A. degree in Social Studies from Graceland College.
Mr. Robino joined our Board in 2016. Mr. Robino’s human capital, business, executive management and board experience over the course of his career at many large firms internationally provides us with expertise across a broad range of subjects. Mr. Robino chairs our Compensation Committee.Nominating and Governance Committee and is our Lead Independent Director.

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Lithia Motors, Inc. 2024 Proxy Statement
02: Directors and Nominees  15


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Non-Director Executive Officers

Christopher S. Holzshu

Biography

Christopher S. Holzshu
Executive Vice President and Chief Operating Officer (COO)
Biography
Christopher S. Holzshu is our Executive Vice President and Chief Operating Officer (COO), a role he has served in since November 2019. He previously served as Chief Financial Officer and Chief Human Resources Officer. Throughout his career with us he has gained a deep understanding of the operations of our stores and a special talent for relating to individuals at all levels of the organization. Mr. Holzshu joined Lithia in 2003 after working for several years at KPMG LLP, where he specialized in automotive manufacturing, financial services and other retail sectors. He holds a B.S. in Accounting from the University of AlaskaAlaska.

Scott A. Hillier

Biography

Adam Chamberlain
Regional President Chief Customer Officer (CCO)
Biography
Adam Chamberlain is our Regional President & Chief Customer Officer (CCO). Mr. Chamberlain joined in 2022 with over 25 years of experience in the automotive and manufacturers industry. Prior to joining Lithia, he held various leadership roles in sales and marketing, with his most recent position as President & CEO at Aston Martin The Americas. His overall responsibility includes managing 82 locations on the east coast of the United States from Buffalo, New York to Miami, Florida. Beginning his career in 1996 with Volkswagen Group in the United Kingdom, Germany and Ireland, Mr. Chamberlain expanded his expertise into the U.S. market when he relocated in 2016 with his family to the United States during his time with Mercedes-Benz.

Gary Glandon
Senior Vice President and Chief People Officer (CPO)
Biography
Gary Glandon is our current Senior Vice President and Chief People Officer (CPO). As CPO, he is responsible for leading all human resources functions and ensuring the company continues to build a culture that attracts, engages, and develops the best teams to support our strategic plans. Before joining Lithia in February of 2021 Gary was Chief Human Resources Officer (CHRO) of many fast-growing international organizations and has more than 30 years of experience as a Human Resources and Environmental Health and Safety executive. Most recently, he was President and CEO of Glandon Partners, an international HR consulting and executive coaching practice and, prior to that, SVP and CHRO of Rogers Corporation, an international specialty materials business supplying advanced materials to the communications and auto industries. Mr. Glandon holds an M.S.B.A degree from the University of Saint Francis, a B.S.B.A degree from Michigan State University (MSU) and a B.B.A. degree from MSU’s Broad College of Business.
Lithia Motors, Inc. 2024 Proxy Statement
02: Directors and Nominees  16

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Scott A. Hillier
Senior Vice President of Operations
Biography
Scott A. Hillier is our Senior Vice President of Operations and has served in this role since 2008, overseeing store leadership. Mr. Hillier joined Lithia in 1986, working in our stores in roles including Finance Manager, General Sales Manager, General Manager, and multi-store General Manager. Mr. Hillier quickly developed a reputation for identifying talent and building teams which led to his promotion to Vice President of Human Resources in 2003. In his current role, Mr. Hillier helps foster our value of taking personal ownership for performance by mentoring store leadership including the Lithia Partners Group. Mr. Hillier graduated from Southern Oregon University with a B.S. in Inter-Disciplinary Studies.

Tina H. Miller

Biography

George N. Hines
Senior Vice President and Chief Innovation and Technology Officer (CITO)
Biography
George N. Hines is our Senior Vice President, Chief Innovation and Technology Officer (CITO) and has served in this role since July 2019. Before joining Lithia, Mr. Hines held technology and innovation leadership roles at Massage Envy Franchising and Viad Corp. Early in his career, he worked with Deloitte Consulting and Ernst & Young Management Consulting, where he advised clients in the telecommunications industry. George brings a passion for creating pleasant, frictionless experiences and innovative technologies. Additionally, he brings a global view to his work having lived and worked in Peru, Ecuador, Brazil, Spain, and the United Kingdom. He holds a B.S. in MIS from Millikin University and has most recently completed studies in the Stanford School for Design Thinking and Innovation.

Tina H. Miller
Senior Vice President and Chief Financial Officer (CFO)
Biography
Tina H. Miller is our Senior Vice President, Chief Financial Officer (CFO), leading the accounting, tax, corporate finance, financial planning &and analysis, risk management and treasury functions, and has served in this role since August 2019. She joined Lithia in 2005, working in internal audit and corporate accounting before being promoted to Corporate Controller in 2015 and Vice President in 2018. Before Lithia, Ms. Miller worked as an auditor at Ernst & Young in their assurance practice. She graduated from Santa Clara University with a B.S. in Accounting and is a licensed CPA in Oregon.

Thomas M. Dobry

Biography
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Tom Dobry is our

David G. Stork
Senior Vice President and Chief Marketing Officer. He leads our internal marketing team and partners with external agencies that serve our stores. Mr. Dobry first joined Lithia in 2007 and then again in 2013. He took a brief hiatus from Lithia to build a team in Detroit, Michigan guiding Chevrolet’s advertising. Before joining Lithia, Mr. Dobry led regional marketing efforts for the Saturn and Dodge brands at Goodby Silverstein & Partners and BBDO advertising agencies, respectively. Mr. Dobry has a B.A. in Advertising from Michigan State University and a M.B.A. from the University of Oregon.

George N. Hines

BiographyAdministrative Officer (CAO)
George N. Hines is our Senior Vice President, Chief Innovation and Technology Officer and has served in this role since July 2019. Before joining Lithia, Mr. Hines held technology and innovation leadership roles at Massage Envy Franchising and Viad Corp. Early in his career, he worked with Deloitte Consulting and Ernst & Young Management Consulting, where he advised clients in the telecommunications industry. George brings a great deal of talent and passion for the creation of pleasant, frictionless experiences and innovative technologies. Additionally, he brings a global view to his work having lived and worked in Peru, Ecuador, Brazil, Spain and the United Kingdom. He holds a B.S. in MIS from Millikin University and has most recently completed studies in the Stanford School for Design Thinking and Innovation.

David G. Stork

Biography
David G. Stork is our Senior Vice President and Chief Administrative Officer (CAO) and began serving in that role in 2021. Mr. Stork previously served as our Chief Legal Officer sincefrom December 2018. Before joining Lithia, Mr. StorkDavid was General Counsel and ChiefHead of Compliance Officerat JELD-WEN. Inc, as well as working as General Counsel and Director of JELD-WEN, Inc. Herisk management for a large retailer, Krause Gentle Companies. His expertise in innovation, diversification, risk management, compliance, mergers and acquisitions and the enhancement of intellectual property are beneficial as Lithia grows and diversifies. Mr. Stork holds a B.A.bachelor’s degree in Literature and Economics from Luther College and a J.D.Juris Doctorate from the University of Minnesota Law School.

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Lithia Motors, Inc. 2024 Proxy Statement
02: Directors and Nominees  18


CORPORATE GOVERNANCE

TABLE OF CONTENTS

03
Corporate Governance
Board Leadership and Structure

2020Board of Directors
Our Bylaws provide for not fewer than five and not more than nine directors. Our Board of Directors has the discretion to set the size of our board from time to time. Our Board of Directors has set the number of directors at seven as of our 2024 Annual Meeting of Shareholders.
There is no requirement that directors attend our Annual Meeting of Shareholders, but directors are encouraged to do so. Our Board of Directors held fifteen meetings in 2023. Each incumbent director attended at least 80% of all meetings of the Board and of the Board committees on which the director served. All of our incumbent directors attended our 2023 Annual Meeting of Shareholders.
2023 Board and Committee Composition

The Board has three standing committees, each of which operates under a charter that has been approved by the Board. The Chair of each committee reviews and discusses the agendas and materials for meetings with senior management in advance of distribution to the other committee members, and reports to the Board on actions taken at each committee meeting. The following table sets forth the current membership of each committee.

Director
KeyAuditCompensation
Audit
Compensation
Nominating & Governance
Sidney B. DeBoer
CB
CB
Susan O. Cain*
ICP
I
P
C
Bryan B. DeBoer
James E. Lentz
I
Stacy C. Loretz-Congdon
I
Shauna F. McIntyre
IPP
I
Louis P. Miramontes
LIP
I
C
Kenneth E. Roberts*
IP
I
P
David J. Robino
IPC
LI
P
C

CB =

CB: Chairman of the Board I =    I: Independent Director  LI = LI: Lead Independent Director  C = C: Committee Chairman

*
Kenneth Roberts and Susan Cain are not standing for reelection for the 2024–2025 Board year.
Lithia Motors, Inc. 2024 Proxy Statement
03: Corporate Governance - Board Leadership and Structure  19

Board of Directors

TABLE OF CONTENTS

Our Bylaws provide for not fewer than five and not more than nine directors. Our Board of Directors has the discretion to set the size of our board from time to time. Currently, our Board of Directors has set the number of directors at seven.

There is no requirement that directors attend our Annual Meeting of Shareholders, but directors are encouraged to do so. Our Board of Directors held seventeen meetings in 2020. Each incumbent director attended at least 80% of all meetings of the Board and of the Board committees on which he or she served. All of our incumbent directors attended our 2020 Annual Meeting of Shareholders.

Board Committees

Our Board has three standing committees: the Audit Committee, the Compensation Committee and the Nominating and Governance Committee. Each committee member is an independent director under NYSE listing standards, including, with respect to members of the Audit Committee and the Compensation Committee, under the enhanced independence standards that apply to members of those committees. Each of our Board committees has a charter. At least one member of each of our Audit Committee and Compensation Committee may not belong to both committees. A written copy of our committee charters, Corporate Governance Guidelines, Code of Business Conduct and Ethics, and Shareholder Communications Policy may be obtained by contacting our Investor Relations Department, Lithia Motors, Inc., 150 N. Bartlett Street, Medford, Oregon 97501. These documents are also available on our Investor Relations website at www.lithia.com under Investor Relations.

THE AUDIT COMMITTEE

www.investors.lithiadriveway.com.

The Audit Committee
Our Audit Committee is responsible for the oversight of the integrity of our financial statements; compliance with legalengagement, evaluation and regulatory requirements; the qualifications and independenceoversight of our independent auditors; the performancereview of our financial statements and financial disclosure; the assessment of our accounting practices and policies and risk management; the review of our internal audit function and independent auditors; our systemseffectiveness of internal controls; and financial risk management.approving related party transactions; among other duties. The Audit Committee serves as a conduit to

16

promote open communication between the independent auditors, the accounting department, andthe Company’s internal auditors, management and the Board in furtherance of our commitment to accurate financial reporting, sound financial risk practices, and ethical behavior. The Audit Committee routinely meets in executive session with representatives from KPMG, our Chief Financial Officer and our Senior ManagerDirector of Internal Audit. Our Senior ManagerDirector of Internal Audit reports directly to the chair of the Audit Committee. The Audit Committee held five meetings during 2020.2023. To ensure sufficient attention to the duties of our Audit Committee, committee members may not serve on more than two other public company audit committees. In addition to meeting the independence requirement for audit committee members, each current member of the Audit Committee also meets the financial literacy and experience requirements contained in the corporate governance listing standards of the NYSE. Our Board has reviewed the qualifications and experience of the nominees standing for election and has determined that both Ms. CainLoretz-Congdon and Mr. Miramontes satisfy the requirements of an "audit“audit committee financial expert"expert” as defined by SEC rules.

THE COMPENSATION COMMITTEE

The Compensation Committee
Our Compensation Committee is responsible for our executive compensation philosophy.philosophy and design. The committeeCompensation Committee annually reviews the performance of, and determines the base salary and the variable, long-term and long-termother compensation for, our Chief Executive Officer. The Compensation Committee also reviews and approves the compensation for other executive officers and reviews and recommends the compensation for independentnon-employee Board members.

The primary purpose of the Compensation Committee is to discharge the responsibilities of the Board relating to the compensation of the Chief Executive Officer and our other executive officerofficers and make recommendations to the Board with respect to compensation of our non-employee directors. The Compensation Committee has overall responsibility for evaluating and, as appropriate, approving and evaluatingor recommending to the Board, compensation plans, policies and programs of the Company as they affect the executive officers. The Committee is also responsible for providing input to the Board regarding executive officer succession and talent development, and in overseeingreviewing the Company’s policies, programs and initiatives for diversity and inclusion and human capital management of human capital.

and providing guidance to the Board and management on these matters.

The Compensation Committee may delegate any of its responsibilities to a subcommittee, which would consist of at least two members of the Compensation Committee but otherwise may consist of any person(s) selected by the Compensation Committee.

The Compensation Committee also has the authority, in its sole discretion, to select, retain and obtain the advice of a compensation consultant and outside legal counsel as necessary to assist with the execution of its duties and responsibilities. In 2020,2023, the Compensation Committee retained Pay Governance LLC (Pay Governance)(“Pay Governance”) to provide advice and counsel. Pay Governance provided compensation advice with respect to our name executive officers (or NEOs) and our directors as discussed in the Committee on our Chief Executive Officer, Chief Financial OfficerCompensation of Directors and next three highest-paid executives.Compensation Discussion and Analysis” sections of this proxy statement among other executive compensation advice. The Compensation Committee monitorsadministers our employee benefits plans with respect to the participation of our executive officers, including our 2013 Amended and Restated Stock Incentive Plan, 2009 Employee Stock Purchase Plan, Short-Term PerformanceIncentive Plan and Executive Management Non-Qualified Deferred Compensation and Supplemental Executive Retirement Plan. The Compensation Committee certifies and approves payments based on performance measures. The Compensation Committee held nineeight meetings in 2020. 2023.

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See "Compensation Discussion and Analysis” below for more information on our compensation philosophy and how the Compensation Committee determines the compensation of our executive officers.

The Compensation Committee assessed the independence of Pay Governance pursuant to SEC and NYSE rules and determined that no conflict of interest exists that would prevent Pay Governance from independently representing the Committee. In making this assessment, the Committee considered each of the factors set forth by the SEC and the NYSE with respect to the Pay Governance’s independence, including that Pay Governance provided no services for the Company other than pursuant to its engagement by the

17

Committee. The Committee also determined there were no other factors the Committee should consider in connection with the assessment or that were otherwise relevant to the Committee’s engagement of Pay Governance.

THE NOMINATING AND GOVERNANCE COMMITTEE

The Nominating and Governance Committee
Our Nominating and Governance Committee is responsible for assisting our Board in identifying qualifiedoutstanding individuals to become Board members; recommending to our Board nominees for each Annual Meeting of the Shareholders; reviewing and making recommendations to the Board regarding its composition and size; overseeing evaluations of the Board and its committees; succession planning and recruitment; developing, periodically reviewing, monitoring and recommending to the Board effective corporate governance policies and procedures; and developing and enforcing aour Code of Business Conduct and Ethics;Ethics. The Nominating and overseeing assessments of the effectiveness ofGovernance Committee also reviews and provides guidance to our Board its members and its committeesmanagement about the Company’s policies and ensuring our compliance with NYSE listing standards.practices that relate to corporate social responsibility and sustainability, as referred to the Committee by the Board. The Nominating and Governance Committee held four meetings in 2020.

2023.

Director Independence

Our Corporate Governance Guidelines require our Board to be composedcomprised of a majority of independent directors. Generally, under NYSE listing standards, a director is not independent if he or shethe director has a direct or indirect material relationship with Lithia or its management. In accordance with its charter, the Nominating and Governance Committee annually reviews the independence of all non-employee director nominees and reports its findings to the full Board of Directors, which makes a determination about the independence of each nominee. The Board of Directors and the Nominating and Governance Committee review and discuss all transactions and relationships between each director nominee orand any member of his or herthe director’s immediate family and Lithia, its consolidated subsidiaries and affiliates, and management, both in the context of the specific independence standards enumerated in the NYSE listing standards, as well as other business and personal relationships that could compromise the independent judgment of a director. Other than the NYSE listing standards, we do not adhere to categorical standards for determining independence; rather, we review and evaluate the specific facts and circumstances of each transaction and relationship to determine whether the director is independent. As a result of this review, our Board of Directors affirmatively determined that each of Mses. Cain, Loretz-Congdon and McIntyre and Messrs. Lentz, Miramontes, Roberts and Robino is independent under NYSE listing standards.

Lead Independent Director and Governance Practices

Lithia’s governance documents provide our Board with flexibility to select the leadership structure that is best for the Company. If the ChairmanChair of our Board of Directors is not an independent director, our Board of Directors annually selects an independent director to serve as the “Lead Independent Director” responsible for coordinating the activities of the independent directors.directors, ensuring the Board and management address matters important to the independent Board members and fulfilling the Lead Independent Director duties set forth in Lithia’s Corporate Governance Guidelines. If the ChairmanChair of our Board of Directors is an independent director, our Board of Directors may nonetheless select a Lead Independent Director from one of the other independent directors.

Bryan B. DeBoer is our President and Chief Executive Officer, and Sidney B. DeBoer is our ChairmanChair of the Board. At this time, we believe that the separation of the CEO and Chairman positionsit is beneficial as it allows the CEO to focus his energy and time on operating the Company while simultaneously allowing the Chairman to exercise his leadership strengths. Becausefor Sidney B. DeBoer is not an independent director, ourto bring his strength as a long-time leader at Lithia to the role of Chair, while Bryan B. DeBoer as CEO focuses on developing and implementing the Company’s strategies. Our Board of Directors first appointed Louis P. MiramontesDavid J. Robino as Lead Independent Director who is completing his second yearin 2022 to help ensure the strength and facilitate the active role of the independent members of the Board, and he continued serving in that role.

role in 2023.

18

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03: Corporate Governance - Board Leadership and Structure  21


Note

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From our Lead Independent Director
This letter highlights some of the ways our Board of Directors is working to provide independent oversight of management and stewardship of your interests.
Board Renewal and Diversity: In accordance with our independent director tenure and age limits, Susan Cain and Kenneth Roberts will retire from service on our Board at our upcoming Annual Shareholder Meeting. Both Ms. Cain and Mr. Roberts have served our board with skill and distinction, and we are grateful for their service. We are committed to intentional board succession and renewal in order to maintain a team of directors with the skills and backgrounds necessary to oversee Lithia’s success in each new stage of its development. For this reason, and in anticipation of Ms. Cain and Mr. Roberts’s final year on our Board, James Lentz and Stacy Loretz-Congdon joined our Board in October of 2022 and April of 2023, respectively. This timing allowed our Board to integrate Mr. Lentz and Ms. Loretz-Congdon’s new and important skills with the benefit of Ms. Cain and Mr. Roberts’s institutional knowledge. This transition period has been a success, ensuring the Board’s ongoing capability to provide the oversight necessary for Lithia’s continued growth. With this same purpose in mind, we are planning to grow the size of our board, and further diversify its membership in keeping with best-demonstrated practice.
Shareholder Engagement: In 2023, we invited our top ten shareholders (representing over 50% of our capital stock) to engage with our Lead Independent Director

It is my privilege and Compensation Committee Chair regarding our compensation philosophy and enhanced compensation program of which four have agreed to servemeet prior to the filing of this proxy statement, as Lithia’s Lead Independent Director.described further on page 38 in the Compensation Discussion and Analysis. As I complete my second year in this role please let me share some important ways the Board works together to provide independent oversight of management and stewardship of your interests:

Independent Board Oversight: As Lead Independent Director, I work closely with the CEO and the Chairman to facilitate meaningful dialogue with the independent directors on all major business and business development and strategy issues. I assist in setting the agenda for each Board meeting and preside over all executive sessions of the Board.

Board Refreshment: Board refreshment is an important responsibilityfiling of this proxy statement, we have met with four such investors. These meetings were productive. We will continue this type of outreach regularly and continue to report on our integration of the Board. In recent years, several new Board members have been added tofeedback we receive.

Our People, Our Mission: At Lithia, our people are at the Board. David J. Robino was appointed an independent director in 2016. His human capital and overall business experience make him well qualified to serve as the chairheart of our mission and key to our success. At the executive level, our Compensation Committee lives out this mission in two ways. First, the committee ensures that our executives’ compensation committee. I was elected as an independent directorincents the creation of shareholder value. Second, the committee reviews management’s succession plans to nurture leadership for future growth. In 2023, the Compensation Committee future evolved our compensation program by extending the long-term incentive plan performance period to three years and adding relative TSR which further encourages the long-term growth of our company. This compensation program is discussed in 2018, and was appointed Lead Independent Director in 2019; Shauna McIntyre was appointed an independent director in 2019. Her experiencegreater detail in the technology sector provides the Board with insight regarding technological changes impacting Lithia. These additions, coupled with the yearsCompensation Discussion and Analysis section of experience of Sid DeBoer, Bryan DeBoer, Susan Cain and Ken Roberts, provide the Board with a diversity of business experience. Succession planning is part of the Board Agenda, and we will seek exceptional and diverse candidates with appropriate skills to replace directors as term limits are reached.

this proxy statement.

Corporate Social Responsibility (CSR): Growth, with a focus on responsible Responsible, sustainable growth is at the corefoundation of our business philosophy.philosophy and strategy, and, therefore, an ever-increasing focus of our Board. Our review of Lithia’s CSR campaignsustainability policies and practices is an integral component of how the Board manageswe oversee the business. In 2024, 10% of our executives’ short-term incentive plan will be based on progress toward our corporate responsibility goals. Our commitmentcommitments to the environment, the communities in which we do business, our employees, and the health, safety and equal opportunity for all of our employees is the foundation ofmost effective corporate governance practices are essential to our long-term success. I am proud
The Board is absolutely committed to highlight this commitment in the Corporate Responsibility section of this proxy, above,serving your interests as Lithia continues to implement its short and in our Corporate and Social Responsibility report, available at www.lithiacorporateresponsibility.com.

Commitment to Strong Governance Standards: We follow and abide by the following best practices:

Independence and Board Composition

long-term objectives.

David J. Robino
Lead Independent Director
Good Governance
and Board Practices
The Board currently has seven members, five
Annual election of whom are independent and three of whom reflect diversitydirectors by majority voting in gender, ethnicity and race.uncontested elections.

There are three standing committees, each made up entirely of independent directors.

As the
Our Lead Independent Director Iis responsible for helping plan board agendas, regularly meetmeeting with the other independent directors without management present.

Capital Structure

In response to comments from our investorspresent, presiding over independent director executive sessions and five years ahead of schedule, we completed the conversion of Sidney DeBoer’s Class B common stock into Class A common stock effective February 26, 2021. As a result, we no longerover Board meetings in which non-independent Board members may have a dual-class structurereal or perceived conflict.
Independent directors may not serve longer than 15 years or past the age of 79.
Regular board meetings and all outstanding shares have the same valueexecutive sessions, including 15 board meetings and voting power.17 formal committee meetings in 2023.

Board Practices

The Board and its standing committees perform self-evaluations on an annual basis.

The Board imposes age and term limits on independent directors.

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Each standing committee operates under a committee charter.

The Board oversees risk management practices.

The Board manages sound environmental, social and governance practices.

The Board regularly receives information concerning, and provides input on, succession planning.

The Board and its committees met 17 times in 2020.

Annually, an independent third party facilitates a "360 degree"
Annual review of our Chief Executive Officer with the other Board membersdirector, committee and the officers reporting directly to the Chief Executive Officer. The results of the review are shared with the independent directors.board effectiveness, facilitated by a third-party.

An independent third party also annually facilitates a
Annual 360-degree review of the performance of each director, eachCEO effectiveness, facilitated by a third-party.
Our Board committee and the Board as a whole.

We have adopted a Code of Business Conduct and Ethics, which includes our insider trading policy, and Corporate Governance Guidelines, each of which is available on our website at www.lithiamotors.com.

Leadership Structure

The Chair of the Board and the CEO are separate.

Voting and Nominating

Allhas designated one of our directors are elected annually.to lead our cybersecurity oversight efforts.

There is a majority voting requirement in uncontested director elections.
Robust stock ownership and anti-hedging and pledging policies applicable to directors and executives.

Board-initiated shareholder engagement.
The Board has adopted proxy access permitting eligible shareholders to nominate director candidates.

Stock Ownership Requirement

Lithia Motors, Inc. 2024 Proxy Statement
Directors
03: Corporate Governance - Board Leadership and executive officers all are required to satisfy minimum stock ownership requirements.Structure  22

I thank you for your support. The board is committed to serving your interests and we look forward to continued conversations in the years to come.

SIGNATURE

Louis P. Miramontes – Lead Independent Director

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Director Qualifications and Nominations

The Nominating and Governance Committee is responsible for identifying and evaluating potential director nominees for election to fill any vacancies on our Board of Directors. The committee recommends director nominees with backgrounds and qualifications that complement each other and collectively allow our Board of Directors each year. The committee seeks a selection of directors who as a group will possess diverse skills and knowledge, including in such area as finance, marketing, management, and technology, as well as automotive retailing, that will contribute to fulfillthe Board’s overall effectiveness and the Company’s overall corporate goals and responsibility to its responsibilities.

 GRAPHIC

shareholders.

Board Succession Planning and Recruitment
Identifying and recommending individuals for appointment or elections to our Board are core responsibilities of the Nominating and Governance Committee. The committee carries out this responsibility through a year-round process described below:

Evaluation of Board Composition: Each year the Nominating and Governance Committee evaluates the size and composition of the Board to assess whether they are appropriate in light of the Company’s evolving needs. In this evaluation, the committee considers the Company’s strategic direction, current director qualifications, the results of Board and committee self-assessments, and legal and investor relations review.
As part of the nomination process, the Nominating and Governance Committee annually reviews the composition of our Board and evaluates the qualificationsskills, talents, other characteristics and contributions of the current directors in the context of the desired composition of our Board, our operating requirements and the interests of our shareholders. The committee also routinely reviews and interviews candidates for our Board of Directors whose background and experience suggest theythe candidates may be qualifiedvaluable board members considering the current Board composition. The Nominating and Governance Committee may propose to join our Board. The qualifications requirednominate current Board members or add new Board members, either as additional directors or in transition of individuals for consideration as acurrent Board nominee vary according to the particular areas of expertise sought as a complement to our existing Board of Directors composition at the time of any vacancy.members. Potential candidates may be suggested by various sources, including management, Board members, shareholders, legal counsel, business leaders and other industry executives and directors.

The We may from time-to-time engage a director search firm.

Specifically, the Nominating and Governance Committee evaluates the qualifications of potential director nominee candidates including candidates proposed by shareholders, based on broad criteria that include the individual’s skills, experience and other factors in the context of the current composition of our Board of Directors, to maintain ourincluding the Board’s overall diversity. Among other aspects, the Nominating and Governance Committee evaluates the following factors when evaluating director nominees: business experience, other directorships, business and personal relationships with management, educational background, expertise in finance and accounting, knowledge of financial reporting and the business of the Company, and industry experience. In this context, diversity encompasses differences of viewpoint, personal and professional experience, education, skill,expertise in specific areas, and other individual qualities and backgrounds, such as gender, race and ethnicity. The Nominating and Governance Committee believes that gender, racial, ethnic and similar diversity on the Board is important and will specifically consider those factors in connection with the continuing composition of
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the Board and any new director nominees. At a minimum, qualified director nominees must have the ability to dedicate sufficient time to Board activities, and candidates for a position as an independent director nominees must meet applicable NYSE independence standards and not have any conflicts of interest with the Company. The Nominating and Governance Committee reviews its effectiveness in balancing these criteria when assessing the composition of our Board.

Directors are not considered independent if they have been on the Board for 15 or more years, and no person over the age of 79 may serve as an independent director.

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director after attaining the age of 79.
If a director is an active member of the board of directors of more than three other public companies, then the Nominating and Governance Committee, when performing its annual review of the composition of the Board, will take into consideration the competing time requirements of the director in fulfilling the directors’ duties as a member of our Board.

We require all of our directors to annually sign an acknowledgment of their confidentiality obligations and obligations under our insider trading policy and other applicable policies to reinforce their commitment to protect our confidential information and our business reputation and to comply with applicable securities laws.

We seek to attract and retain qualifiedhigh-quality candidates for Board membership regardless of the origin of the recommendation to consider any particular candidate, and there are no differences in the manner in which the Nominating and Governance Committee evaluates nominees for director based on whether the nominee is recommended by a shareholder or the committee itself. The Nominating and Governance Committee will consider potential nominees recommended by any record or beneficial shareholder. See “General Information – Additional Information” and “General Information – 20222024 Shareholder Proposals or Nominations” Nominations - Shareholder Director Recommendationsbelow.
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Our Board’s Risk Oversight Role

Our Board of Directors monitors the risks facing our business by evaluating our risk management processes, including the processes established to monitor how management reports material risks to our Board of Directors and how our executive team manages the various risks that our businessCompany faces. Our Board of Directors annually reviews the potential severity of various risks faced by our Company (includingwe face, including cyber risks, geographicenvironmental risks and the potential impact of new laws and industry and competitive developments on the business)our business, and the potential severity and likelihood of the risk. It considers immediate or short-term risks, while also evaluating and monitoring risks that they will occur.could develop in severity or likelihood overtime. Our Board of Directors collaborates with management on developing the Company'sCompany’s annual risk management plan and, as part of that process, helps management ensure that those risks and uncertainties are considered in ongoing operations and in the Company’s risk management plan. Our Board of Directors has delegated responsibility for certain areas of its risk oversight to its standing committees.

The Compensation Committee, together with our Board of Directors reviews and manages our compensation policies and programs to ensure they do not encourage excessive risk-taking by our executives and employees. The Compensation Committee reviews a summary and assessment of such risks at least annually and in connectionBoard committees are charged with the discussion or review of individual elements of compensation. In light of these features, we conclude that the risks arising from our executive and employee compensation policies and practices are not reasonably likely to have a material adverse effect on the Company.

The Audit Committee reviews our material financialfollowing risk exposures and the process by which management assesses and manages financial risks. The Audit Committee also meets with management to discuss the steps management has taken to assess, monitor and mitigate risks that the Company faces. oversight responsibilities.





While our Board of Directors oversees risk management, our management is charged with managing risk through effective internal controls and processes, which facilitate the identification and management of risks, and managementrisks. Management regularly discusses risk management with our Board of Directors.

Directors, which requests and receives presentations from internal subject matter experts on topics of risk. Management also retains advisors or experts, as necessary, who provide meaningful assistance in determining, accessing or managing areas of risk, beyond the Company’s own capabilities.

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Cyber Security

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Protecting the privacy and integrity of information and preventing cybercrimes is a key focus of Lithia Motors. Integral

Cybersecurity
We are committed to the automotive retail business is being a custodian of confidential customer information. Wemaintaining robust cybersecurity practices and proactively work to protect the privacy of our customers, ensure the confidentiality, integrity and availability of our operation, and prevent material data breaches.

Our Board of Directors is responsible for overseeing cyber security and data protection strategy. Our Company operatescrimes against us. We operate with an internal policy and control framework for data protection, which is compliant with regulatory requirements and ensures that informationemploys advanced technology and resources for cyber protection. This includes continuous monitoring, intrusion detection systems, and anomaly detection mechanics to promptly identify unusual activities or security breaches.

Our Board of Directors oversees our cybersecurity and data protection strategy and appoints a director to lead the Board’s efforts. That Director is handledShauna McIntyre, and she attends educational programs and otherwise becomes familiar with developments and practices in a responsiblecybersecurity, better enabling Ms. McIntyre, and secure manner.therefore the Board, to oversee the Company’s cybersecurity strategy. Management regularly report anyreports risk exposures to the Board as well as the steps taken to monitor and control them.

22

the risks, including quarterly reports on our cybersecurity posture, current and future risks, and potential incidents or vulnerabilities. As part of that review, George Hines, our Chief Innovation and Technology Officer, leads our information technology and cyber protection strategy, and interacts directly with our Board of Directors. With the involvement of the designated director, we also obtain reports, evaluations and recommendations regarding our policies and systems from third parties with cybersecurity and information technology expertise. Currently, our Board of Directors believes assigning a director to lead the Board of Director’s cybersecurity risk oversight and thereby reviewing cyber risks and security amongst the full Board of Directors, better serves its oversight responsibility than assigning cyber risk oversight to a committee.

Code of Business Conduct and Ethics

We adopted a Code of Business Conduct and Ethics that applies to all of our officers, directors and employees, including our principal executive, financial and accounting officers. A complete copy of our Code of Business Conduct and Ethics is available on our website at www.lithiamotors.com.investors.lithiadriveway.com. You may request a copy by mail from our Investor Relations Department, Lithia Motors, Inc., 150 N. Bartlett Street, Medford, Oregon 97501. We intend to publicly disclose any amendment to and any waiver of the Code of Business Conduct and Ethics on our website.

Compensation of Directors

Non-Employee Director Compensation.

Compensation

Our directors serve from election at each Annual Meeting of Shareholders until the following annual meeting or until the director’s successor is elected and qualified. The Compensation Committee annually reviews non-employee director compensation and recommends any applicable changes to our Board of Directors. The Compensation Committee engages independent consultants to review the market competitiveness of the compensation paid to the non-employee directors compared to Company peers. The Compensation Committee engaged Pay Governance in 20202023 to help review and assess non-employee director compensation for the 2020-20212023–2024 Board service year andyear. Pay Governance advised thatrecommended, and the Board of Directors approved, changes to the director compensation isprogram to retain competitive positioning for the 2023–2024 Board service year. The changes include an increase to the cash retainer amounts and equity grants, as set forth below, and places the compensation at the median compared to Company peers, which are the same companies in the peer group used for executive compensation comparisons. Pay Governance did not recommend and the Board of Directors did not approve anyThe changes to the director compensation program for the 2020-2021 Board service year. Any change in the director compensation program isare effective for the ensuing2023–2024 service year. Accordingly, the actual compensation paid to a non-employee director in athe 2023 calendar year may beis earned under two separate compensation programs. Except for Sidney B. DeBoer, directors who are employees of the Company are not compensated separately for their service as directors. As noted in the Non-Employee Director Compensation Table, for his services as a director, Sidney B. DeBoer receives the same compensation, in the same form, as the Company pays to its non-employee directors. Separately, Sidney B. DeBoer receives payments for his prior services rendered as an employee that are described below under "Certain Relationships and Related Transactions with Related Persons.and Director Independence” on page 63.77. Executive officers of the Company do not recommend or determine non-employee director compensation. Our non-employee directors arefor the 2023-2024 Board service year were Mses. Cain, Loretz-Congdon and McIntyre and Messrs. Lentz, Miramontes, Roberts and Robino.
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We pay a majority of our non-employee directors’ compensation as equity awards. The Compensation Committee believes that paying a majority of the annual compensation in equity provides non-employee directors with a vested interest in our long-term financial success and aligns their interests with those of our shareholders. The compensation structure for our non-employee directors for the 2020-20212023–2024 Board service year was as follows:

$100,000 cash (no increase from the 2022–2023 Board service year) plus an additional $25,000 cash to each committee chair, and $35,000 cash ($5,000 increase from the 2022–2023 Board service year) to the Lead Independent Director. In each case, cash amounts are paid in 12 monthly installments over the service period.
An award for a number of restricted stock units (“RSUs”), which are settled in shares of our common stock, with a value of $180,000 ($10,000 increase from the 2022–2023 Board service year). The number of RSUs awarded is based on the average closing share price for the 40 trading days prior to the award grant date.
$95,000 cash plus an additional $15,000 cash to each director who serves as a committee chair, lead independent director or as chairman of the Board. In each case, cash amounts are paid in 12 monthly installments over the service period.

An award for a number of RSUs, which are settled in shares of our Class A common stock, with a value of $140,000. The number of RSUs awarded is based on the average closing share price for the 40 trading days prior to the award grant date.

RSU awards to our non-employee directors are granted immediately after our annual shareholder meeting and vest over one year, with 25% vesting on the first business day of the month after each regularly scheduled quarterly meeting of our Board of Directors if the director continues to serve on that day. All equity grants to non-employee directors are subject to our stock ownership policy. See "Non-Employee Director Stock Ownership Policy; Hedging and Pledging Restrictions”below.

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20202023 Director Compensation

Non-Employee Director Compensation Table.

Table

The following table summarizes compensation paid to non-employee directors and to our Chairman during calendar year 2020,2023, which amounts represent the 20202023 portion of both the 2019-20202022–2023 Board term and the 2020-20212023–2024 Board term:

Name 

Fees Earned 

or Paid in 

Cash (1) 

($)

 

Stock

Awards (2)
($)

 

All Other

Compensation (3)

($)

 Total
Compensation
($)
Sidney B. DeBoer (4)  110,000   147,663   7,785   265,448 
Susan O. Cain  110,000   147,663   4,060   261,723 
Shauna F. McIntyre  95,000   147,663   —     242,663 
Louis P. Miramontes  120,000   147,663   —     267,663 
Kenneth E. Roberts  100,000   147,663   8,194   255,857 
David J. Robino  110,000   147,663   —     257,663 
Name
Fees Earned or
Paid in Cash(1)
Stock
Awards(2)
All Other
Compensation(3)
Total
Compensation
Sidney B. DeBoer4
$158,333
$171,971
$—
$330,304
Susan O. Cain
$125,000
$171,971
$—
$296,971
James E. Lentz
$100,000
$171,971
$—
$271,971
Stacy C. Loretz-Congdon
$66,667
$171,971
$—
$238,638
Shauna F. McIntyre
$100,000
$171,971
$—
$271,971
Louis P. Miramontes
$125,000
$171,971
$—
$296,971
Kenneth E. Roberts
$100,000
$171,971
$—
$271,971
David J. Robino
$158,333
$171,971
$—
$330,304
(1)
The fees reflected in the column "Fees“Fees Earned or Paid in Cash” in the above table are the actual fees earned in calendar year 2020.2023.
(2)
The amounts set forth in this column reflect the grant date fair value of all awards granted in 20192023 calculated in accordance with FASB ASC Topic 718 and excluding the effects of any forfeitures. (See Note 1013 of Notes to Consolidated Financial Statements included in our Annual Report on Form 10-K for the year ended December 31, 20202023 for the valuation and assumptions and other information related to our stock awards).
(3)
Amounts paid by us on behalf of our Board members for long-term care insurance premiums.
(4)
Does
This amount reflects the fees the Board has agreed to pay Mr. DeBoer for his service as a director under his Director Service Agreement, and does not include the amounts paid to Mr. DeBoer under thehis September 14, 2015 Transition Agreement, which are described under "Certain Relationships and Related Transactions with Related Persons"and Director Independence on page 63.77.
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The following table summarizes equity awards outstanding onsets forth
all unvested restricted stock
units held by each non-employee
director as of December 31, 2020 for each non-employee director:

2023:
Name

Unvested

Stock Awards

(#)

Sidney B. DeBoer
389
194
Susan O. Cain
389
194
James E. Lentz
194
Stacy C. Loretz-Congdon
194
Shauna F. McIntyre
389
194
Louis P. Miramontes
389
194
Kenneth E. Roberts
389
194
David J. Robino
389
194

Deferred Compensation Agreements with Non-Employee Directors.

We offer our non-employee directors the opportunity to defer receipt of their compensation by entering into a Deferred Compensation Agreementdeferred compensation agreement with the Company. Under this agreement, participants who elect to defer compensation may defer receipt of all or a portion of their cash compensation and any stock award. In 2020, no directorNone of our non-employee directors elected to defer cashany of their compensation or stock compensation.

awarded in 2023.

Non-Employee Director Stock Ownership Policy; Hedging and Pledging Restrictions

We expect our non-employee directors to acquire and hold a sufficient number of shares of our common stock to meaningfully participate in the risks and rewards of ownership with our shareholders.shareholders and to appropriately align the interests of directors with our long-term goals. Accordingly, under our Stock Ownership Policy for Directors, non-employee directors are required to acquireown and retain the net after-taxmaintain shares received as compensation until the director’s accumulated holdings haveof our common stock having a market value equal to at least five times the annual base cash compensation paid to the director inwithin five years after the then-current service year.director’s initial appointment to our Board of Directors. If a director

24

does not or ceases to comply with the policy, the director is expected to retain 50%100% of the net after-taxafter- tax shares received upon the settlement of any equity incentive award and not otherwise transfer any shares until the stock ownership minimums are attained. In determining compliance with the policy, share ownership includes (1) shares beneficially owned by the director, (2) shares underlying time-vesting only RSUs subject to time-vesting and indirect share ownership.

other vested RSUs and similar awards and (3) shares held under any retirement plan.

Our insider trading policyInsider Trading Policy and our stock ownership policyStock Ownership Policy for directors specifiesspecify that they may not (1) engage in hedging or monetization transactions, including through the use of financial instruments such as prepaid variable forwards, equity swaps, collars and exchange funds or (2) hold Company securities in a margin account or otherwise pledge Company securities as collateral for a loan. Securities pledged
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04
Corporate Responsibility
Our Commitment to all Stakeholders
Introduction
Lithia’s sustainability goals include improving the quality of life for our team and customers. We are committed to Improving Constantly and reducing our environmental impact through continuous innovation and teamwork. We recognize that responsible growth is critical to our company’s future success. As a result, our long-term value creation strategy goes beyond financial metrics to consider the needs of all stakeholders in Lithia’s operations. Our environmental and social initiatives are listed below, and our strong governance highlights are mentioned above in the letter from our Lead Independent Director.
Environmental Goals
Social Goals

Goal 1
Public Education
Increase sustainability education and engage the public on the benefits of electric and hybrid vehicles via our GreenCars initiatives.

Goal 6
Employee Health & Well-Being
Provide avenues for employee health and well-being.

Goal 2
Electric Vehicle Charging Network
Expand electric vehicle (EV) charging stations to alleviate range anxiety.

Goal 7
Training & Professional Development
Encourage internal promotions, expand training, and promote professional growth opportunities.

Goal 3
Green Experiences
Grow sustainable business practices.

Goal 8
Diversity & Inclusion
Continue to reflect the diversity of our customers within our workforce.

Goal 4
Bright Ideas
Develop employee knowledge, creativity, and participation surrounding sustainability efforts.

Goal 9
Diverse Leadership
Increase the diversity of our leadership teams to better reflect a variety of experiences and perspectives.

Goal 5
Energy Efficiency
Support facilities in applying for energy- efficient standards.

Goal 10
Community Involvement
Increase nonprofit volunteerism and financial support.
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Selling More Sustainable Vehicles
Selling cars and related automotive products is what we do, so selling sustainable vehicles is how we make an impact. Our GreenCars brand is dedicated to educating and empowering consumers in their search for sustainable mobility. Whether it’s a grid to compare features or in-depth guides on how electric cars and hybrids work, GreenCars.com hosts a growing suite of resources to educate our customers. Unique visitors to GreenCars.com increased 92% in 2023 relative to the prior year. In 2023, our network sold over 16,000 zero-emissions vehicles, marking a significant stride towards our commitment to reducing our carbon footprint and contributing to a sustainable future.
Sell Sustainably
2023 marked the first year that vehicle dealerships became eligible for ENERGY STAR certification. Lithia was honored with three out of the inaugural seven ENERGY STAR Awards granted to vehicle dealerships in the United States. Receiving ENERGY STAR certification as a building owner is impactful, as it shows commitment to exceptional energy efficiency and demonstrates dedication to sustainable operations, ultimately leading to reduced operating costs and a positive environmental impact. In 2023, our portfolio of March 15, 2013, however, may continueexisting and under contract solar projects will generate an estimated 1.3 million kilowatt-hours of renewable energy per year.
Extend the Lives of Vehicles
Value autos, or vehicles with over 80,000 miles, play an integral part to be pledged under existing our business model. The resale and servicing of used vehicles plays a crucial role in fostering a circular economy by extending the lifespan of automobiles and reducing waste. By offering refurbished vehicles and affordable servicing options, individuals gain access to reliable transportation at a fraction of the cost, thus promoting inclusivity and sustainable mobility solutions within communities.
Sustain our Communities
Engaging in volunteering and community outreach is vital for our business because it strengthens our bonds with the community, uplifts employee spirits, and promotes teamwork. These efforts contribute to a positive workplace culture and demonstrate our dedication to making a positive impact. In 2023, Lithia and Southern Oregon University continued its historic partnership through the Lithia & GreenCars Momentum Fund. Serving as the largest single gift in the university’s history at over $12 million dollars, this commitment is designed to invest in people and programs to move forward a shared vision of sustainability and diversity. A significant portion of this fund is reserved for a scholarship program to recruit and retain first-generation and/or replacement arrangements. The number of securities that were pledged priorminoritized populations traditionally underrepresented in higher education.
Maximize Employee Wellness, Health and Safety
Encouraging and enabling employee health and wellness is crucial as it ensures our team members feel supported in their personal well-being journey, leading to such date have decreasedhappier, healthier and more fulfilled lives. Providing resources and support for physical and mental well-being reduces illness and drug reliance, and fosters a positive work environment where employees can thrive both professionally and personally. In addition to providing a broad-based benefit package, in 2023, Lithia paid out over time. Sidney B. DeBoer is$1,100,000 to employees for completing their wellness exam.
Lithia Motors, Inc. 2024 Proxy Statement
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Foster a member and the manager of Lithia Holding, which has the sole voting and investment power with respect to 200,000 shares of Class A common stock held by Lithia Holding. These shares are pledged by Lithia Holding to secure a loan to Lithia Holding. Kenneth E. Roberts has a line of creditHigh-Performance Culture that is securedDiverse and Inclusive
At Lithia, we cultivate a culture of high performance, where internal promotion serves as a pathway to advancement, personal development, and acknowledgment of employees’ dedication. This approach not only empowers individuals to excel but also ignites their passion for realizing their aspirations, fostering a dynamic environment where opportunities for personal and professional fulfillment thrive.
To that end, we sponsor a variety of programs design to unlock our employees’ potential. For example, our DART (Develop, Analyze, Research, and Transform) Program grows our talent through rotational cross-functional training. We also prepare high-performers for leaderships roles beyond general manager with our AMP (Accelerate My Potential) Program. Our Women LEAD (Learn, Explore, Achieve, and Develop) Program further offers a platform for women within the organization to connect, learn, and grow together. Our learning and development initiatives are dedicated to promoting employee growth through curated content paths, specialized curriculums, and tuition reimbursement programs covering up to 75% of undergraduate or graduate tuition costs. Additional programs provide Master Automotive Service Excellence (ASE) training and certification, along with Original Equipment Manufacturer training for technicians.
As of December 31, 2023, our subsidiaries employed over 27,000 persons on a full-time equivalent basis in our global network of over 340 retail locations. Our total workforce was comprised of approximately 21% female employees and approximately 45% of minorities. Our management consisted of approximately 21% females and approximately 36% minorities in leadership positions.
In 2023, we conducted a culture poll across our workforce which saw a response rate of over 80% and measured employee engagement across a variety of categories (including measures of commitment to and pride in our company, and quality of work execution). Of the measured metrics, 9 out of 10 ranked above benchmark averages, with 8 out of 10 ranking above the averages for the Fortune 500. When given the opportunity to select any word that describes our culture, our employees’ top selected descriptors were “fun”, “family” and “friendly”. The larger list of top descriptors is included below, and demonstrates our commitment to our fundamental mission “Growth Powered by the securities held in one of his brokerage accounts, including 48,000 shares of Class A common stock of Lithia; no amounts were drawn on this line of credit as of February 28, 2021.

People”
.

25

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05
Compensation Discussion and Analysis (CD&A)
Introduction

This Compensation Discussion and Analysis discusses Lithia’s compensation program for its Chief Executive Officer, Chief Financial Officer, and next three highest paid executives (named executive officers or NEOs)“NEOs”), including its philosophy, objectives and how our 20202023 performance drivesdrove compensation for the 2023 calendar year. Our current named executive officers are:
Bryan B. DeBoer, 57
Current Position(s): Bryan B. DeBoer has been our Chief Executive Officer (CEO) and President since 2012.
Christopher S. Holzshu, 50
Current Position(s): Christopher S. Holzshu is our Executive Vice President and Chief Operating Officer (COO), a role he has served in since November 2019.
George N. Hines, 51
Current Position(s): George Hines is our Senior Vice President, Chief Innovation and Technology Officer (CITO) and has served in this role since July 2019.
Tina H. Miller, 43
Current Position(s): Tina H. Miller is our Senior Vice President, Chief Financial Officer (CFO), leading the accounting, tax, corporate finance, financial planning & analysis, risk management and treasury functions, and has served in this role since August 2019.
Scott A. Hillier, 61
Current Position(s): Scott A. Hillier is our Senior Vice President of Operations and has served in this role since 2008, overseeing store leadership.
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Executive Summary
As described in greater detail below, 2023 was a year of strong financial and strategic performance, and we made solid progress on our strategic plan as we continue to profitably consolidate one of the largest retail sectors, automotive retail, through acquisitions and our omnichannel and customer-centric strategy. We are now among the leading retail companies in our expanded peer group, and we have updated our compensation for 2020. Our current NEOs are:

NameAgeCurrent Position(s) NameAgeCurrent Position(s)

Bryan B. DeBoer 

 PHOTO

 

 

54Bryan B. DeBoer has been our Chief Executive Officer (CEO) and President since 2012. 

Tina H. Miller

 PHOTO

 

 

40Tina H. Miller is our Senior Vice President, Chief Financial Officer (CFO), leading the accounting, tax, corporate finance, financial planning & analysis, risk management and treasury functions, and has served in this role since August 2019

Christopher S. Holzshu

PHOTO 

47Christopher S. Holzshu is our Executive Vice President and Chief Operating Officer (COO), a role he has served in since November 2019. 

Scott A. Hillier

PHOTO 

57Scott A. Hillier is our Senior Vice President of Operations and has served in this role since 2008, overseeing store leadership.

Thomas M. Dobry

PHOTO 

 

 

 

55Thomas M. Dobry is our Senior Vice President and Chief Marketing Officer and has served in this role since 2018.  

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philosophy and program, and target levels of compensation, to match. During the course of the year, we reviewed best practices, received feedback from proxy advisors, and our Lead Independent Director and the Chair of our Compensation Committee engaged with our top ten leading investors regarding our compensation plan, four of which met with our directors and discussed the changes outlined below.
2023 Compensation Program Design Restructure

Executive Summary

We extensively redesigned our executive compensation plan in 2023 to align with the acceleration of our growth, size, and scope, keeping in mind Lithia’s commitment to a pay-for-performance philosophy that links real pay delivery to the achievement of our operational objectives and long-term strategy, and the enhancement of shareholder value. DespiteAs discussed in more detail below, in 2023:

We no longer use earnings per share (EPS) in both our cash-based short-term incentive plan and equity-based long-term incentive plan. We substituted profit growth for EPS in our short term incentive plan to provided a more predictable line of sight incentive to executives and we removed EPS from our long term incentive plan.
We incorporated relative metrics into both of our plans, including a relative total shareholder return (TSR) modifier in our long-term incentive plan (LTIP).
We updated our long-term incentive plan from last year’s structure, which consisted entirely of performance share units (PSUs) with a 1-year performance period followed by 3-year service-based vesting, to a more long-term and performance focused structure, 75% of which consists of PSUs which vest after a 3-year performance period and 25% of which consists of RSUs which service-vest annually over three-years.
The particulars of these changes are outlined below:
Short-Term Incentive Plan: Our new short-term incentive plan utilizes relative operating profit growth measured against our six automotive peers within our expanded retail peer group.
Short-Term Incentive Plan YOY Changes
2022 Design
2023 Design
Absolute Metrics
Adjusted EPS (50%)
  Absolute Revenue (30%)
  Strategic (20%)
Absolute and Relative Metrics
Relative Quarterly Operating Profit Growth (compared to Auto Peers) (40%)
  Absolute Revenue (40%)
  Strategic (20%)
Performance Period
  1-year
Performance Period
  1-year
   Deleted     Added
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Long-Term Incentive Plan: Compared to our 2022 long-term incentive plan, which used absolute metrics and a 1-year performance period followed by 3 years of service-based vesting, the economic disruption caused by the global pandemic, 2020 was2023 long-term incentive plan uses a year of strong operational, strategic, and financialPSU/RSU mix, with PSUs incorporating a 3-year performance period based on our stores’ responserevenue growth relative to our expanded retail peers, a relative TSR modifier, and an operating margin governor which sets the upper and lower bounds of any payout.
Long-Term Incentive Plan YOY Changes
2022 Design
2023 Design
Absolute Metrics
Adjusted EPS (75%)
  
Revenue (25%)
Relative Metrics (compared to full peer group)
Relative Revenue Growth Ranking with 2 modifiers:
    i. Relative TSR Modifier (+/- up to 25% on base
attainment)
    ii.Operating Margin Governor (sets upper and lower bounds of payout)
100%
PSUs with Performance and Service-Based Vesting
100% PSUs w/ 1-year performance period followed by 3 years of service-based vesting.
75% PSUs with Performance Vesting
3-year performance period and no subsequent service-based vesting.
25% RSUs with Service-Based Vesting
3-year service-based vesting.
   Deleted     Added
CEO Target Total Direct Compensation Increase
In 2023, we increased our CEO’s target total direct compensation from $10.8 million to $14 million, as detailed in the below table. This increase, the vast majority of which is attributable to performance-equity that is subject to the current environmentachievement of rigorous performance goals after 3 years, was recommended by our independent compensation consultant in order to keep our CEO’s target total direct compensation competitive. The following considerations support this change.
the appropriate level of compensation in our expanded retail peer group, which reflects our new growth, scale and scope;
our CEO’s leading performance and industry stature;
the fact that our CEO was among the lowest compensated CEO’s in the Fortune 500 relative to his value creation; and
the structural changes to our compensation program described above which make our long-term incentive program more challenging to achieve, including the expansion of our performance period from one to three years and the continuedaddition of a TSR modifier.
The following table outlines the year-over-year increases in our CEO’s target compensation. We believe that $14M in target CEO total direct compensation represents a reasonable degree of alignment between our Peer Group CEO compensation and TSR.
Category
Changes
2022
2023
Δ
Salary
  Increase of 4%
$1.25M
$1.30M
$0.05M
Short-Term Incentive Plan
  Increase from 128% of salary to 150% + design changes
described above
$1.60M
$1.95M
$0.35M
Long-Term Incentive Plan
  Increase of 35% + design changes described above
$7.95M
$10.75M
$2.8M
Total:
$10.8M
$14.0M
$3.2M
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The PSUs and RSUs granted to our CEO in 2023 had a target value of $10.75M. However, the value reported in the summary compensation table, as dictated by the applicable accounting and SEC rules, is $15.3M, principally due to a value premium attached to the TSR- linked PSUs, a 1-month delay in grant as we implemented our new design (during which time we saw an outperforming 46% increase in stock price), and our using a 40-day average to determine the number of shares and to measure relative TSR. Our CEO’s PSUs, which make up most of the 2023 long-term incentive plan awards, vest only after positive performance over 3 years and include a relative TSR modifier. As a result, real pay delivery is dependent on generating positive shareholder outcomes over 3 years, and is not tied to the point-in-time value assessed by the accounting rules.
2024 and Future Compensation
We are committed to reviewing our compensation plan against best practice and, in 2024, we refined on our design with the particular aim of arriving at a competitively positioned long-term incentive plan which incents our executives to drive outperforming growth. Accordingly, in 2024, we implemented the following adjustments:
CEO Target Compensation: After increasing our CEO target compensation in 2023 to reflect our CEO’s performance and seniority in the role, we kept our CEO’s target compensation flat year over year.
Incentive Plan Designs:
Given the limited availability of comparable auto retailers, our position as a leading automobile retailer and competitive retailer of automobile related products and services, and the multifaceted and multi-product nature of our customer’s retail experience which is akin to other retail industries, we believe it is important to measure growth against the larger retail industry, and structure compensation to reward positive relative financial and stock-performance results. Accordingly, we synchronized our long-term and short-term incentive plans so that both use our expanded 20-company Peer Group, which incorporates automotive and broader retail peers. We also implemented all relative metrics to assess financial performance.
As we enter the execution phase of our growth strategy, we also increased the weighting of financial metrics in our short-term incentive plan from 80% to 90%, with the last 10% contingent on achieving progress toward corporate responsibility instead of broader strategic initiatives. In addition, we removed the operating margin governor from our long-term incentive plan and added a relative net income multiplier alongside the existing relative revenue multiplier and relative TSR modifier, which more directly incentivizes peer leading long-term profitable growth.
In order to manage the variance between reportable grant-date accounting values and target grant date values in our long-term incentive plan, we returned to our historical practice of granting executive equity in early January. Notwithstanding this change, due to an unexpected substantial increase in the Company’s stock price in December 2023, the expected grant date accounting value of our CEO’s 2024 equity was estimated to be materially in excess of target. In advance of the grant date of our CEO’s equity, our Compensation Committee, in conjunction with its advisors, discussed various updated designs and modeled several alternatives to manage that variance. Taking that feedback into account, the Compensation Committee decided to shorten the averaging period used for measuring relative TSR, and for determining the number of shares granted, from 40 days to 20 days. As a result, the accounting value of the 2024 grants is more in-line with the target value. The Compensation Committee’s advisors highlighted that this change could also be beneficial for future grants.
Following successful shareholder engagement in early-2024 regarding our executive compensation structure, we heard feedback regarding the metrics in our incentive plans, and continue to evaluate possible changes to those metrics, including a possible return to EPS as measure of profitability.
Clawback Policy
In 2023, Lithia adopted a Dodd-Frank compliant clawback policy in accord with the NYSE’s new listing standards. This clawback policy layers on top of our e-commerceexisting and digital home solutions.

more expansive clawback mechanisms which cover instances of misconduct resulting in reputational harm, as described later in this Compensation Discussion and Analysis.

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Performance Highlights

*
Expected annualized revenue from key acquisitions
One of our strategic goals is to be one of the best performing retailers, not only among our automotive peers, but also among our expanded retail Peer Group. Lithia made strides toward that goal in 2023, with another successful year of outpaced growth and strategic diversification, and the solidification of the key components of our long-term growth strategy. Our financial position, combined with the diversity and reach of our network and complementary adjacencies, positions Lithia to continue to drive this distinctive growth strategy and return capital to shareholders. Specifically, in 2023, revenue increase to a record $31 billion, up 10.1% year over year and we acquired $3.8 billion in expected annualized revenues, bringing total acquired revenues to $17.7 billion since announcing our strategic plan in July of 2020.
Performance Impact on Compensation
Our most recently completed performance period illustrates our commitment to
pay for performance.
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2023 Short-Term Incentive
Management’s exceptionalstrong operational and strategic performance, which drove the growth of operating profit relative to our EPS,automotive peers and absolute revenue, resulted in our short-term incentive plan paying out at 200%136.7% for Messrs. DeBoer, DobryBryan B.DeBoer, Christopher S. Holzshu, Tina H. Miller, and Holzshu and Ms. Miller.George N. Hines. Our short-term incentive plan for Mr.Scott A. Hillier also incorporated adepends on achieving store profits, componentmanufacturer approvability, and strategic goals and paid out at 200%155% following strong profitability notwithstanding global economic instability. Equity awardsprofitability.

2023 Long-Term Incentive
Our executives received 25% of their compensation under our 2023 long-term incentive plan in the form of RSUs that vest in annual installment over 3 years and 75% in the form of PSUs that vest only after a 3-year performance period based on our revenue growth relative to our expanded retail Peer Group, a relative TSR modifier, and an operating margin governor, which sets the upper and lower bounds of any payout. The 2023 PSUs will vest and pay out, subject to both EPS-based performance, and time-based vesting, satisfiedafter the end of their performance criteria at 150% of target.

GRAPHIC

 

period on December 31, 2025.
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[1] A reconciliation to GAAP EPS is found on p. 34 ofTABLE OF CONTENTS

Our Compensation Practices Benefit our 2020 10-K.

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Shareholders
Our executive compensation programs have strong governance components that further strengthen our pay-for- performance compensation philosophy, including the following:

Listening to Our Shareholders


What We Do

GRAPHIC 
What We Do Not Do

Align pay and performance, with significant percentages of target total direct compensation (TDC) based expressly on performance (91% for the CEO and 78% for the other NEOs)
Rigorous financial, strategic and relative performance goals, including relative TSR, with audited attainment determinations
3-year performance periods on long-term incentives
Meaningful stock ownership guidelines for directors and executives
Clawback policies covering cash incentives and stock awards due to financial restatement or misconduct resulting in reputational harm
Double-trigger change in control provisions
Entirely independent Compensation Committee
Independent compensation consultant
Annual compensation program and policies risk assessment
Ability to exercise negative discretion on earned bonus amounts
  
No “golden parachute” gross-ups
No hedging/pledging/short-sales of company stock
No dividends paid on unvested shares
No perquisites beyond life and injury/disability related insurance coverage
No options/SARs (which we do not currently grant) with below FMV exercise price
No repricing of options (which we do not currently grant) without shareholder approval
No excessive severance
No guaranteed salary increases, bonuses, or long-term incentive awards
No adjustment or modification of any outstanding cash or long-term equity incentive in response to COVID-19 pandemic and recent volatile market conditions
Shareholder Engagement

Lithia’s Compensation Committee prioritizes listening to the views offeedback on our shareholders.compensation approach. We rely on regular shareholder outreach and engagement activities conducted by our CEO and other members of our management team, as well asand board level engagement, including both informal outreach and more formal listening channels, including the opportunity for shareholders to cast asuch as our shareholders’ annual non-binding advisory vote regarding executive compensation at Lithia’s annual shareholder meeting.compensation. These meetingscommunications provide an important platform to receive feedback from investors, promote transparency between the Board and our shareholders and help build informed and productive relationships.


  
As a result of these efforts, our shareholders have overwhelmingly supported say-on-pay, with average support in excess of 97% over the past 5 years and 96% in 2023. Following historically successful shareholder outreach and athis strong 2019 say-on-pay vote with 98.8%showing of votes castsupport, in favor, in 2020,2023, we engaged with shareholders representing 23over 60% of our top 30 shareholders,outstanding capital stock, on a variety of topics, including our executive compensation program. TheseIn addition, as part of our new board of director initiated shareholder outreach program, our Lead Independent Director and the Chair of our Compensation Committee invited our top 3010 shareholders, collectively own 64%representing over 50% of the Company’s outstanding capital stock. Basedstock, to discuss and provide feedback on the overwhelming support for last year’s say-on-pay proposal and our commitment to good governance, we did not adjust ourenhanced compensation program, for 2020, but will supplementof which four investors holding collectively over 19% of the Company's outstanding capital stock, engaged prior to the filing this proxy statement, leading to productive discussions regarding our EPS goal with a revenue growth goal in our 2021 short-termgovernance and long-term incentive plans. As described in greater detail in “2021 Compensation Approach,” we believe this additional metric is appropriatecompensation strategies. Our Board expects to broaden our focus on performance in 2021 as we execute on our growth strategy.

continue these types of engagements going forward.


In evaluating our compensation practices in 2020, the Compensation Committee was mindful of the support our shareholders expressed for Lithia’s philosophy and practice of linking compensation to operational, strategic and financial objectives, and the enhancement of shareholder value. In 2020, the Compensation Committee continued to monitor our executive compensation programs to ensure that company performance continues driving compensation. The Compensation Committee will continue to seek out shareholder feedback in the future.

Our Compensation Practices Benefit our Shareholders

Our executive compensation programs have strong governance components that further strengthen our pay-for-performance compensation philosophy, including the following:

What We Do
Lithia Motors, Inc. 2024 Proxy Statement
What We Do Not Do

ü  Align pay

05: Compensation Discussion and performance, with significant percentages of target total direct compensation (TDC) based expressly on performance (84% for the CEO and 69% for the other NEOs)

ü  Rigorous EPS and strategic performance goals, with audited strategic attainment determinations

ü  Meaningful stock ownership guidelines for directors and executives

ü  Clawback policy covering cash incentives and stock awards

ü  Double-trigger change in control provisions

ü  Entirely independent Compensation Committee

ü  Independent compensation consultant

ü  Annual compensation program and policies risk assessment

ü  Ability to exercise negative discretion on earned bonus amounts

û  No “golden parachute” gross-ups

û  No hedging/pledging/short-sales of company stock

û  No dividends paid on unvested equity awards

û  No perks beyond life and injury/disability related insurance coverage

û  No options/SARs granted below FMV

û  No repricing of options (which we do not currently grant) without shareholder approval

û  No excessive severance

û  No guaranteed salary increases, bonuses, or long-term incentive awards

Analysis (CD&A)  38

Compensation decisions and other details are discussed in the remainder of this section “Compensation Discussion & Analysis”.

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Compensation Philosophy

Our vision guides our mission, and our mission drives our business strategy and our compensation philosophy. All four of these areas are informed by our values.

 GRAPHIC

29


Who We Are
The pragmatic disruptor with a proven multifaceted success strategy, competitively leading the modernization of personal transportation by providing consumers solutions, wherever, whenever, and however, they desire.
Our Mission
Our mission, Growth Powered by People, focuses on our customers and team to create a competitive advantage. We are a growth company and the continued development of our team is critical to our long-term success. Our entrepreneurial culture is the foundation of our business strategy. This culture drives our team to create simple, customer-centered experiences. Trust in each other is key to making decisions that will be in the best interests of the Company and its stakeholders. We strive for high customer retention and strong market share, while controlling costs, to yield exceptional profit performance.
Our Business Strategy
We are a growth company focused on profitably consolidating the largest retail sector by providing personal transportation solutions, wherever, whenever, and however, consumers desire.
Compensation Philosophy
Lithia’s compensation program is designed to support the Company’s vision, mission, and values and align appropriate incentives and rewards with the execution of our business strategy, all while attracting, motivating, rewarding, and retaining high-performing employees who influence and drive the Company’s long-term success. Lithia strives to do this by providing a market competitive-salary and performance-based short and long-term incentive compensation.
Our Values
Within our entrepreneurial and high-performance culture, we implement a human capital policy that supports a diverse and energized workforce with career advancement, role mobility opportunities, and strong health, safety, and wellness initiatives. Our values guide us beyond producing financial returns to serving our customers and communities, developing our people, reaching our potential and growing our company:

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Compensation Components

The three major elements of our executive officers’ regular total direct compensation (TDC) are: (i) base salary, (ii) aawards under our cash-based short-term incentive plan, and (iii) anawards under our equity-based long-term incentive plan. While performance drives all aspects of our compensation, for 2020, 84%2023, 91% of target annual TDC for the CEO was expressly performance-based and approximately 69%78% of the target annual TDC for theour other named executive officers was expressly performance-based, reflecting Lithia’s pay-for-performance philosophy.

2020

2023 Target Compensation Mix

TABLE

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2023 Compensation Program Design & Results

Base Salary

We provide base salaries to our executive officers to compensate them for their services rendered during the year and to provide them with a level of competitive and stable fixed compensation.

The Compensation Committee approves the 20202023 base salary for our CEO based on competitive market factors, the CEO’s duties and responsibilities, comparison of relative CEO pay within the Peer Group mentioneddescribed below, the CEO’s performance and the relative pay of our senior management team. The base salaries of all other NEOs are developed by the CEO and our independent compensation consultant based on similar factors and are analyzed and approved by the Compensation Committee. Accordingly, annual merit-based increases were approved for each of our executive officers. In particular, Ms. Miller’s and Mr. Hines’s increases in base salary were based on competitive data for their tenure and expertise in the role.
Named Executive Officers
2022 Base Salary ($)
2023 Base Salary ($)
Δ
Bryan B. DeBoer
1,250,000
1,300,000
4.0%
Tina H. Miller
525,000
750,000
42.9%
Christopher S. Holzshu
800,000
900,000
12.5%
Scott A. Hillier
525,000
550,000
4.8%
George N. Hines
480,000
600,000
25.0%
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Named Executive Officer2019 Base Salary ($)2020 Base Salary ($)Base Salary Increase
Bryan B. DeBoer1,106,0001,106,0000%
Tina H. Miller360,000384,0007%
Christopher S. Holzshu693,000720,0004%
Scott A. Hillier490,000500,0002%
Thomas M. Dobry390,000402,0003%

Short-Term Incentive Plan

Consistent with prior years and

We refreshed our short-term incentive plan to incorporate relative metrics that differ from our long-term incentive plan. Specifically, the advice of our independent compensation consultant, the2023 short-term incentive plan rewards executives for attaining pre-determined, objective goals relatedbased on our operating profit growth relative to earnings per share (EPS),our automotive peers; our revenue growth, which have long been utilized for this performance-based plan,is a useful measurement of our overall company health; and execution of our strategic development plan, which focusesincorporates our focus on acquisitions, and multi-channel innovation, initiatives,corporate social responsibility and other initiatives; and store profits, as applicable. The Compensation Committee does not have the discretion to payout short-term incentive plan awards if the applicable performance criteria have not been met.

How our 20202023 Short-Term Incentive Plan Works

In 2020,2023, our short-term incentive plan compensated executives for achieving annual performance goals in each of the above criteria. Each NEO had a maximumtarget cash bonus potential based on a market competitive percentage of base salary ranging from 50%approximately 67% to 135%150%, which iswas paid out according to the attainment of the above referenced performance goals. Each executive’s target bonus, expressed as a percentage of salary, and their weighted performance goals, arewere as follows:

GRAPHIC 

Weighting of Performance Factors
Named
Executive Officer
Target Short-Term
Incentive as % of
Base Salary
Relative
Operating
Profit Growth
Revenue
Strategic
Objective
(Including CSR)
Store
Profits
Approvability
Bryan B. DeBoer
150%



Tina H. Miller
85%
Christopher S. Holzshu
120%
George N. Hines
67%
Scott A. Hillier
80%


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Establishment of 20202023 Targets and Actual Cash Payouts

We believe using metrics that promote high performance and profitable growth are critical. These performance criteria are approved annually by the Compensation Committee and are designed to reward both short-term and long-term value creation, support growth in profitability, maximize our capital deployment strategies and increase share value. Management provides the Compensation Committee with a quarterly review of the short-term incentive plan attainment pacing. Short-termShort- term incentive plan payouts are calculated based on the basis of straight-line interpolation between the threshold, target, and maximum payout percentages. If we do not achieve threshold performance, then no short-term incentive plan is earned or paid. The Compensation Committee has discretion to reduce awards under the short-term incentive plan.

          
EPS Goals:  The EPS goals for 2020 were set based upon the Company’s Board approved business plan and anticipated value creation over 2020. For 2020, adjusted EPS2 performance targets were higher than 2019 actual adjusted EPS results of $11.76, as follows: 2020 ADJUSTED EPS
ATTAINMENT
   BAR CHART
    EPS Target ($)% of Payout    
   Maximum13.90  200 % 
   Target11.90 - 12.60  100 % 
   Threshold9.60  25 % 
       
 Adjusted EPS was strong this year, reaching $18.19 diluted per share and exceeded our target goal of $13.90 by $4.29. Accordingly, this portion of each executive’s 2020 short-term incentive plan award paid out at 200%. 
    
Strategic Objectives: Our 2020 strategic objectives focused on innovation in and diversification of our revenue streams. These goals are rigorous and intended to focus management on integration of new and past acquisitions, exploration of new products and services, strategic leadership hires and development, capital market progress and relative price-to-earnings ratio. Each year management determines the extent to which strategic objectives are accomplished, which is then presented to the Compensation Committee for approval. Payout percentages are as follows:

Relative Operating Profit Growth: Bryan B. DeBoer, Christopher S. Holzshu, Tina H. Miller, and George N. Hines’s short-term incentive plan payouts depended on our quarterly operating profit growth relative to the average quarterly operating profit growth amongst certain of our automotive peers for the four consecutive quarters ending before December 15, 2023. Quarterly operating profit growth is calculated by determining the percentage growth of a company’s operating income in each quarter over the corresponding quarter from the prior year, and summing that quarterly operating profit growth percentage for each of the four quarters in the performance period, with payouts as shown below.
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Relative Operating
Profit Growth
% Point Delta to
Peer Average
% of Payout
Maximum
15%
200%
Target
(5%)–5%
100%
Threshold
(15)%
50%
Symbol
Company Name
ABG
Asbury Automotive Group, Inc.
AN
AutoNation, Inc.
KMX
CarMax, Inc.
GPI
Group 1 Automotive, Inc.
PAG
Penske Automotive Group, Inc.
SAH
Sonic Automotive, Inc.
Our operating profit growth for the year was 0.06 percentage points over the average for our automotive peers. Accordingly, this portion of each executive’s 2023 short-term incentive plan award paid out at 100%.
Revenue Growth: Bryan B. DeBoer, Christopher S. Holzshu, Tina H. Miller, and George N. Hines’s short-term incentive plan payouts also depend on attainment of specific revenue goals. The revenue growth goals for 2023 were set based upon the Company’s Board approved business plan. For 2023, the target range of $29 billion to $30 billion was higher than our 2022 results of $28.2 billion and in line with our strategic plan.
Revenue Goal
Objectives ($)
YOY Objective Growth %
% of Payout
Maximum
31.5B
7%
200%
Target
29B–30B
11%–10%
100%
Threshold
26.5B
17%
50%
We achieved $31.0 billion in revenue this year, exceeding our target goal of $30 billion by $1 billion. Accordingly, this portion of each executive’s 2023 short-term incentive plan award paid out at 166.8%.
Strategic Objectives: Bryan B. DeBoer, Christopher S. Holzshu, Tina H. Miller, George N. Hines’ and Scott Hillier’s short-term incentive plan payouts also depend on attainment of specific strategic objectives. Our 2023 strategic objectives focused on progress toward our overall strategic plan through key acquisitions, including global expansion, innovation in and diversification of our revenue streams and Corporate Sustainability & Responsibility (CSR) goals. These goals are rigorous and intended to focus management on integration of new and past acquisitions, exploration of new products and services, strategic leadership hires and development, capital market progress, relative price-to-earnings ratio, and progress toward our CSR initiatives. Each year, management determines the extent to which strategic objectives are accomplished, which is then presented to the Compensation Committee for approval. Payout percentages are as follows:
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Objectives
% of Payout
Maximum
Significantly Above Target
200%
Above Target
100%
150%
Threshold
Target
25%
100%
Below Target
50%
We successfully executed on our strategic objectives this year, as shown below. Accordingly, these results, as approved, warranted a payout of this portion of each executive’s 2023 short-term incentive plan award schedule at 150% based on achievement of our goals, including:
Network Development
(190% attainment)
Driveway Finance Corporation
(165% attainment)
  Acquired $3.8 billion in expected annualized revenues; 55
stores and 2 new franchises across 7 transactions
  Strategically divested 7 stores, recovering $90mm+ creating
more capital for acquisitions
  Expanded internationally with Jardine Motors UK Limited (Q1) and further with Arden BMW Mini Motorrad (Q3), adding combined 40 dealerships and 15 franchises in the
United Kingdom
  Extended our US presence into 3 new markets: Honda in San Antonio, TX (Q3), Virginia Beach and Roanoke, VA as part of
the Priority Acquisition (Q2)
  Grew portfolio from $2.1 billion to nearly $3.2 billion as of
December 31, 2023
  Originated 70,000 loans totaling, $2.1 billion in 2023 and
finished as our #1 lender with 11% penetration rate
  Completed four ABS offerings during the year with combined
proceeds of $1.9 billion
  Achieved average FICO of 732 and APR of 9.64% on loans
originated in 2023
Driveway
(50% attainment)
Corporate Sustainability & Responsibility
(100% attainment)
  Over 33 million MUVs in 2023; +62% from 2022
  Incremental Driveway transactions -35% YTD from 2022 to
2023 (DW SHOP transactions +18% YoY)
  Total Driveway revenue over $627 million YTD in 2023, which
is down 16% overall from 2022 (DW Shop revenue +16% YoY).
  7.4 million unique visitors to GreenCars.com in 2023, 91%
increase YoY
  12,833 GreenCars influenced sales in 2023. 20% increase in Q4
  364,000 organic unique visitors in 2023; 14% increase in Q4
  15 GreenCars brand activations led by stores in 2023
  13,500 GreenCars newsletter subscribers, 60% increase in Q4
  1,700 YouTube subscribers, up 8,400% in 2023 from 20
subscribers
  # of EV Charging Ports up 14.96% YoY
  # of AMP promotions increased 68.42% YoY
  Corporate Responsibility Website Unique visitors up 14.2% YoY
We successfully executed on our strategic objectives this year, further driving increased acquisition-based revenue and share value. Accordingly, the execution of our 2020 strategic objectives, as certified and approved, warranted a payout of this portion of each executive’s 2020 short-term incentive plan award under the above schedule at 200%.
Store Profit Goals: Scott A. Hillier’s short-term incentive plan payouts also dependdepended on attainment of specific store profits goals in key markets, which, for competitive reasons, we do not disclose on a separate basis, as we consider it competitively harmful to make that information public. Our objective is to set challenging performance goals for our executives throughout the Company, and we believe that achieving these challenging performance goals in theseour markets is demanding. This portion of an executive’s short-term incentive plan award is calculated based on a percentage of goals attainment, with a maximum possible attainment of 200%. Store profit goals were achieved at 200%.179% in 2023.

Manufacturer Approvability Goals: Scott A. Hillier’s short-term incentive plan payouts also depended on the aggregate year-end manufacturer approvability points achieved. This component is critical to our ability to grow through acquisition
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of new vehicle franchises. Manufacturer approvability points are based on two considerations: (1) Meeting the metrics outlined in our manufacturer framework agreements and (2) the relationship status with the manufacturer and ability to GAAP EPS is found on p. 34 of our 2020 10-K.

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purchase additional stores. Payout percentages are as follows:
Manufacturer Approvability Goals
Points
% of Payout
Maximum
19
200%
Target
14
100%
Threshold
10
25%

Manufacturer approvability goals were achieved at 120% in 2023.
2023 Actual Bonus

Based on 20202023 attainment of thesethe goals described above, the 20202023 short-term incentive plan payouts were as follows:
Named Executive Officers
Target Short-Term
Incentive Plan as %
of Base Salary
Actual 2023 Payout
as % of Target
Actual 2023
Payout ($)
Bryan B. DeBoer
150%
136.7%
2,666,040
Tina H. Miller
85%
136.7%
875,008
Christopher S. Holzshu
120%
136.7%
1,476,576
Scott A. Hillier
80%
155.0%
681,997
George N. Hines
67%
136.7%
546,880
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Named Executive OfficerTarget Short-Term Incentive Plan as % of Base SalaryActual 2020 Payout as % of TargetActual 2020 Payout ($)
Bryan B. DeBoer135 %200 %2,996,000
Tina H. Miller50 %200 %384,000
Christopher S. Holzshu100 %200 %1,440,000
Scott A. Hillier77 %200 %770,000
Thomas M. Dobry71 %200 %568,000

Long-Term Incentive Plan

Our equity-based

In 2023, we adopted a new structure for our long-term incentive plan leverages Lithia’s public company status to reward employees for achieving quantitative financial performance objectives approved annually byunder which we issue awards primarily in the Compensation Committee. The useform of metrics that promote high performance and profitable growth is critical. Performance targets are determined by utilizing forecasted EPS and analyst estimates. EPS isPSUs, with a useful measurement of our overall profitability and is strongly correlated with changes in our stock price.

service-based RSU component. We believe issuing performancethis PSU and time-vested restricted stock units (RSUs) rather than stock optionsRSU mix better aligns our executive team with our shareholders compared to a stock option-based plan because restricted stock unitsPSUs are directly tied to performance outcomes and both PSUs and RSUs experience the upside as well as the downside of stock price changes. EPSThis structure leverages Lithia’s public company status to reward employees for achieving financial performance vesting criteria link realized valuethat exceeds our peers, drives our stock price upward, and remains tied to the achievement of critical operational and financial objectives and delivering superior long-term shareholder returns. Additional time-based vesting criteria support retention and align the interestsfundamental profitability of our executive officers with thosebusiness. In addition, relative metrics informed by our operational goals and financials objectives link pay outcomes to the attainment of our shareholders over the long-term, while promoting a culture of ownership.

market leading results.

The amounts of unvested equity for each of our executive officers, as seen in in our Pay Versus Performance table, are designed to create strong shareholder alignment and appropriate holding power to support our employee retention and stock ownership goals.
How our 2020Our 2023 Long-Term Incentive Plan Works


In 2023, the Compensation Committee approved long-term incentive awards for our executives consisting of PSUs and RSUs, as set forth in the table below. The Compensation Committee approved the PSUs and RSUs awarded to NEOs and other key employees after considering, among other things, peer comparisons, Company financial performance and absolute and relative total shareholder return, awards granted in prior years, the percentage of total compensation and targets determined based upon the Company’s Board approved business plan, and the recommendation of our independent compensation consultant.
Named Executive Officer
2023 Target PSU Value ($)
2023 Target RSU Value ($)
2023 Target Total
LTI Value ($)
Bryan B. DeBoer
8,062,500
2,687,500
10,750,000
Tina H. Miller
1,350,000
450,000
1,800,000
Christopher S. Holzshu
3,712,500
1,237,500
4,950,000
Scott A. Hillier
637,500
212,500
850,000
George N. Hines
712,500
237,500
950,000
*
As described in more detail in “Executive Summary – CEO Target Total Direct Compensation Increase”, the accounting grant date values of our executives’ awards, as shown in the Summary Compensation Table, exceed the target amounts due to the timing of our grant, our normal practice of determining the number of shares underlying each award using the 40-day average closing stock price on the date of grant, and the introduction of a Monte Carlo simulation into the valuating of our PSUs, which takes into account outperforming pre-grant stock price growth.
In November 2019,addition, in the event of the retirement of an NEO or, in certain cases, termination of employment other than for cause, and to the extent the NEO (i) meets certain retirement eligibility criteria described in the award agreement (which criteria differ for individual executives and award years but require, at a minimum, that an individual’s combined age and service must equal at least 65) and (ii) complies with certain post-retirement assistance requirements and covenants, all PSUs and RSUs will continue to vest as if the executive continue their employment with the Company (i.e., subject to any performance requirements and in accord with any service-based vesting schedule). Lithia believes that the retirement vesting feature is appropriate and motivating because it provides protection to long-tenured NEOs considering the vesting and performance period and is a prevalent practice among other companies within the Peer Group. Further, PSUs will be forfeited and provide no value to its holder to the extent a NEO violates specific post-retirement covenants.
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2023 PSUs
Due to our refreshed long-term incentive plan design, the 2023 PSUs pay out formulaically after the completion of a 3-year performance period based on the ranking of our revenue growth relative to our Peer Group, with a relative TSR modifier that can increase or decrease payouts by up to 25%, and an operating margin governor which sets the upper and lower bounds of any payout. This structure leverages Lithia’s public company status to reward employees for generating high-quality and profitable revenue that exceeds our peers and links executive pay outcomes to stock price performance.
2023 PSU Design Overview
Performance Period: 2023–2025
Metric: relative revenue growth, subject to 2 modifiers:
°  Relative TSR modifier (up to +/- 25%)
°  Operating Margin Governor which sets the upper and lower payout limits
Incentive: drive high-quality and profitable revenue that outperforms our peers; link pay outcomes to stock price performance.
2023 PSU Payout Formula
The 2023 PSUs use a performance period that ends on December 31, 2025, after which the Compensation Committee approved long-term incentive awards forwill certify performance and any appropriate payout based on the following formula:
(Relative Revenue Growth * Relative TSR Modifier) adjusted by an Operating Margin Governor
Relative Revenue Growth:
Our revenue growth1 rank relative to our executive officers consistingfull Peer Group is the core metric of in the aggregate, 44,084 RSUs2023 PSUS, with attainment measured as follow.
Revenue
Growth Rank
Attainment
Percentage
1st to 5th
175%
6th
160%
7th
145%
8th
130%
9th
115%
10th
100%
11th
100%
12th
80%
13th
70%
14th
60%
15th
50%
16th to 20th
0%
Relative TSR Modifier:
The attainment percentage determined by our relative revenue growth is then multiplied by an adjustment factor determined by our TSR ranking relative to our full Peer Group, as follows:
TSR
Rank
Adjustment
Factor
1st to 5th
1.25
6th
1.20
7th
1.15
8th
1.10
9th
1.05
10th
1.0
11th
1.0
12th
0.95
13th
0.90
14th
0.85
15th
0.8
16th to 20th
0.75
Operating Margin Governor:
Finally, the payout determined via multiplying our revenue growth attainment by our TSR adjustment factor is subject to both performance-a maximum and time-basedminimum set by our operating margin, as shown below:
Operating
Margin
Attainment Range
(max to min)
>4.5%
219% to 60%
4.0% to 4.5%
200% to 50%
3.5% to <4.0%
175% to 40%
3.0% to <3.5%
150% to 30%
2.0% to <3.0%
125% to 20%
<2.0%
125% to 0%
(1)
This relative revenue growth rank is determined by averaging quarterly growth in revenue for each of the most recent 12 consecutive quarters ending before December 15, 2025,and ranking that revenue growth against the revenue growth figures for each company in our full retail Peer Group. Quarterly revenue growth is measured as the percentage change in reported revenue between a given quarter, and the corresponding quarter from the prior year.
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2022 Driveway-Based PSUs
In 2022, we awarded PSUs which vest (if at all) in three tranches based upon the attainment of Driveway vehicle sales goals. Each tranche of these Driveway PSUs vest on a specific vesting criteria,date, subject to the attainment of that tranche’s sales goal, as set forth inindicated below. If the table below. The Compensation Committee approved the number of RSUs awarded to NEOs and other key employees after considering, among other things, peer comparisons, Company financial performance and absolute and relative total shareholder return, awards granted in prior years, the percentage of total compensation and targets based on adjusted earnings per sharegoals for 2020, and the recommendation of our independent compensation consultant.

Named Executive OfficerTarget RSUs (#)Max RSUs (#)Total Target Value of 2020 Equity Awards ($)
Bryan B. DeBoer26,88040,3204,250,000  
Tina H. Miller2,0883,132330,000  
Christopher S. Holzshu8,22212,3331,300,000  
Scott A. Hillier4,1116,167650,000  
Thomas M. Dobry2,7834,175440,000  

Each year, the Compensation Committee approves the degree to which an executive’s long-term incentive award satisfiesa given tranche are not satisfied by the applicable performance vesting criterion. Thereafter,date, then the RSUs satisfying the performance criteria time vest in three equal parts on the 2nd, 3rd, and 4th anniversaryportions of date of grant. Long-term incentive awards include a retirement clause that allows continued vesting if the recipient is at least 55 years of age and has completed 10 years of service at the time of retirement, subject to compliancePSUs associated with our restrictive covenants. After completion of the performance year and attainment level has been determined, the long-term incentive awards will vest over a three-year period.

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Establishment of 2020 Targets and Actual RSU Vesting 

          
The adjusted EPS[3] goals for 2020 long-term incentive awards were set in conjunction with EPS goals for the short-term incentive plan, described above, based upon the Company’s Board approved business plan and anticipated value. Long-term incentive awards performance-vest based on straight-line interpolation between the threshold, intermediate, target, and maximum payout percentages. If we do not achieve threshold performance, then no awards vest. For 2020, adjusted EPS performance targets under the long-term incentive plan were set higher than 2019 actual adjusted EPS results, as follows: 2020 ADJUSTED EPS
ATTAINMENT
   BAR CHART
    EPS Target ($)% of Performance Vesting    
   Maximum13.90  150 % 
   Target11.90 - 12.60  100 % 
   Intermediate9.60  75 % 
   Threshold0.01 - 9.59  50 % 
   
    

Based on attainment of adjusted 2020 EPS of $18.19, each RSU under the 2020 long-term incentive plan will performance vest at 150% and shall time vest in equal parts over the next three years. RSUs that did not satisfy their performance criteriasuch tranche shall be forfeited without consideration.

Tranche
Driveway Performance Goals
Percentage of
Driveway RSU
Vesting Date
1
Driveway Shop to sell 1,000 units by 6/30/2022 and maintain an average of
1,000 units for the 3 months after the month of attainment
33%
1/1/2023
2
Driveway Shop to sell 5,000 units by 6/30/2023 and maintain an average of
5,000 units for the 3 months after the month of attainment
33%
1/1/2024
3
Driveway Shop to sell 10,000 units by 6/30/2024 and maintain an average of
10,000 units for the 3 months after the month of attainment
34%
1/1/2025
The target for the first tranche was achieved and vested on January 1, 2023. The target for the second tranche was not achieved by June 30, 2023 and was forfeited. The final tranche remains outstanding.
Perquisites

Consistent with our pay-for-performance compensation philosophy, we believe perquisites for executive officers should be limited in scope and value, and should only be offered when they provide necessities or conveniences that allow our executive officers to focus on and optimally perform in their role with Lithia. We provide our NEOs with insurance premiums for long-term care assistance, long-term disability and life and accidental death and dismemberment on their behalf.

2021 Compensation Approach

As we execute on our growth strategy, we believe revenue growth should drive a portion of our performance based compensation. Accordingly, for 2021 we have added revenue growth to our short-term and long-term incentive plans. We have also added ESG factors to the strategic objectives portion of the short-term incentive plan.

Short-term incentive plan – In December, the Board approved the 2021 short-term incentive plan, which replaces the prior short-term incentive plan. The 2021 short-term incentive plan will give the Company more flexibility to establish cash incentives in light of the repeal of the performance-based compensation exception to Section 162(m) of the Internal Revenue Code and increases the maximum annual award amount from $5 million to $10 million, which annual limit is prevalent among the companies within our 2021 peer group. Under the 2021 plan, EPS will be weighted 60%, revenue growth will be weighted 20% and strategic objectives will be weighted 20%, with the exception of Scott Hillier whose incentive plan weighting is 40% EPS, 20% revenue growth and 40% store net profit objectives. In addition, we are adding the ESG factors of diversity and inclusion, and employee and customer satisfaction, to the strategic objectives to measure our progress in fulfilling our mission and our values.
Long-term incentive plan – EPS will be weighted 75% and revenue growth will be weighted 25%.

[3] A reconciliation to GAAP EPS is found on p. 34 of our 2020 10-K.

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Compensation Decision Making Process

The Compensation Committee begins its process of deciding how to compensate Lithia’s named executive officers by considering the competitive market data provided by its independent compensation consultant and the Human Resources Department.

department. Competitive market data consists of peer group and pay information from surveys collected by our compensation consultant (e.g. where there may be little data for a role amongst our peers).

Peer Group and Benchmarking

Our

In 2022, the Compensation Committee asked Pay Governance to review the Peer Group is reviewed each year by our independent compensation consultants using anfor appropriateness, with the objective of including 15 to 20 companies that fit the following criteria:
Broadly representative of Lithia’s key characteristics (e.g., size, profitability, retail, and defined methodology that identifies companies reasonably similardirect-to-consumer models)
Potential to usoperate in terms of industry, industry profile, size,Lithia’s labor market for executive and director talent
Create a Peer Group median revenue, market capitalization, and pre-tax profit that is close to revenue ratioLithia’s size scope
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Given the limited number of direct auto retail competitors and profit margins. Belowthat fact that we sell automotive related products and services, Pay Governance determined that the peer selection field should be expanded to include broader retail companies that are included as peers by some of Lithia’s larger peers. After reviewing Pay Governance’s analysis, and given the multifaceted nature of our customers' retail experience which is a listakin to other retail industries, the Compensation Committee approved the following eighteen companies for purposes of the companies we include in our Peer Group:4

non-employee director compensation for the 2022–2023 Board service year and executive officer compensation for 2023:
Symbol
Company Name
SymbolCompany Name
RUSHA
AAP
Rush Enterprises,
Advance Auto Parts, Inc.
AN
PAG
AutoNation, Inc.
AZO
AutoZone, Inc.
BBY
Best Buy Co., Inc.
KMX
CarMax, Inc.
DKS
Dick’s Sporting Goods, Inc.
DG
Dollar General Corporation
DLTR
Dollar Tree, Inc.
GPS
The Gap, Inc.
Symbol
Company Name
GPC
Genuine Parts Company
GPI
Group 1 Automotive, Inc.
LKQ
LKQ Corporation
LOW
Lowes Companies, Inc.
ORLY
O’Reilly Automotive, Inc.
PAG
Penske Automotive Group, Inc.
KMX
SYY
CarMax
Sysco Corporation
TJX
The TJX Companies, Inc.
TSCO
GPI
Tractor Supply Company
In January 2023, in connection with establishing our new compensation design (including 3-year performance periods and a relative TSR modifier on our LTIP and relative metrics throughout), the Compensation Committee updated the peer group to remove Dick’s Sporting Goods and include more directly aligned auto retailers, i.e., Asbury Automotive Group, Inc. and Sonic Automotive, Inc., as follows:
Symbol
Company Name
AAP
Advance Auto Parts, Inc.
ABG
Asbury Automotive Group, Inc.
AN
Autonation, Inc.
AZO
Autozone, Inc.
BBY
Best Buy Co., Inc.
KMX
Carmax, Inc.
DG
Dollar General Corporation
DLTR
Dollar Tree, Inc.
GPC
Genuine Parts Company
GPI
Group 1 Automotive, Inc.
Symbol
Company Name
MUSA
LKQ
Murphy USA IncHOG.Harley-Davidson, Inc.
LKQ Corporation
ODP
LOW
Office Depot,
Lowe's Companies, Inc.
SAHSonic Automotive, Inc.
AN
ORLY
AutoNation, Inc.ORLY
O'Reilly Automotive, Inc.
ABG
PAG
Asbury Automotive Group Inc.AZOAutoZone, Inc.
AAPAdvance Auto Parts Inc.DKSDick's Sporting Goods Inc.
PAG
Penske Automotive Group, Inc. (PAG)
SAH
Sonic Automotive, Inc.
SYY
Sysco Corporation
GPS
The Gap, Inc.
TJX
The TJX Companies, Inc.
TSCO
Tractor Supply Company

In September of 2023, the Compensation Committee again asked Pay Governance to review the Company’s peer group used for setting compensation outcomes. As part of that review, the Compensation Committee approved the continued use of the 2023 peer group for 2024 compensation decisions.
How We Use the Peer Group

The positions of our named executive officers were compared to their counterpart positions in our Peer Group, and the compensation levels for comparable positions in the Peer Group were examined for guidance in determining:

base salaries;

cash awards under our short-term incentive plan; and

the amount and mix of equity awards under our long-term incentive plan.
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The Compensation Committee approves base salaries, short-term incentive plan awards and long-term incentive awards on a case-by-case basis for each named executive officer, taking into account, among other things, individual and company performance, role expertise and experience and the competitive market, advancement potential, recruiting needs, internal equity, retention requirements, unrealized equity gains, succession planning, and best compensation governance practices.
The Compensation Committee does not tie individual compensation to specific target percentiles.

How the Compensation Committee Makes Decisions and Policies

The Compensation Committee has the final responsibility to approve all matters of compensation and benefits for executive officers, and from time to time it seeks input and recommendations from the CEO and the Human Resources Department.department. The Compensation Committee also meets privately with its independent compensation consultant, and considers the Board’s input and advice, when establishing the CEO’s compensation. Our independent compensation consultant has worked directly with and on behalf of the Compensation Committee to assist the Compensation Committee in satisfying its responsibilities; and willdoes not undertake no projects for

[4] Monro, Inc. was removed from the peer group during 2020 because it no longer fit the selection criteria, and will not be used for 2021 decisions.

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management, except atwith the approval of the Compensation Committee chair. The Compensation Committee reports to the Board of Directors on the major items covered at each Compensation Committee meeting.

The Compensation Committee assessed the independence of its compensation consultant during 20202023 and believes that there are no conflicts of interest. In reaching this conclusion, the Compensation Committee considered applicable SEC rules and regulations and the corresponding New York Stock Exchange independence factors regarding compensation advisor independence.

In determining executive compensation, the Compensation Committee also considers, among other factors, the possible tax consequences to Lithia and to its executives, including Section 162(m) of the Internal Revenue Code, which generally disallows the tax deduction for compensation in excess of $1 million for certain covered individuals.

The Committee believes that shareholder interests are best served if its discretion and flexibility in awarding compensation is not restricted, even though some compensation awards may result in non-deductible compensation expenses. Therefore, the Committee has approved salaries and other awards for executive officers that were not fully deductible because of Section162(m) and, in light of the repeal of the performance-based compensation exception to Section 162(m), expects in the future to approve additional compensation that is not deductible for income tax purposes.

executives.

The Compensation Committee may consider the accounting consequences to Lithia of different compensation decisions and the impact on shareholder dilution. However, neither of these factors by themselves will compel particular compensation decisions.

The Compensation Committee annually grants equity-based long-term incentive awards to executive officers after the close of the prior year and the review and evaluation of each executive officer’s performance. The Compensation Committee’s policy is to generally grant long-term incentive awards only during open trading windows and to establish grant dates in advance, generally establishing those dates near the beginning of each fiscal year.

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Executive Compensation Governance Components

Stock Ownership Guidelines

Position
Multiple of
Salary
Years of
Service
CEO
5
7
EVP
3
7
SVP
2
7
VP
1
7
NEOs and non-NEO Vice Presidents are expected to acquire,own and holdmaintain shares of our Class A common stock withhaving a market value equal to a multiple of their annual base cash salary, as indicated in the table below,to the left, within (7) seven years of service in their position. Our stock ownership policy more closely aligns the interests of our NEOs with the interests of our shareholders and exposes our NEOs to downside equity performance risk. A Stock Ownership Compliance review is performed quarterly, and a policy reminder is sent to employees on an annual basis.

PositionMultiple of SalaryYears of Service
CEO57
EVP37
SVP27

As of December 31, 2020,2023, all of our executive officers were exceeding the minimum stock ownership requirements.

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Recoupment (or “Clawback”) Policy

Policies

Our Compensation paid based on performance,Committee has adopted two clawback policies applicable to performance-based compensation, including awards under our short-term and long-term incentive plans, isplans. Our Dodd-Frank Recoupments Policy complies with the SEC and NYSE required clawback rules and requires that the Compensation Committee, subject to our recoupment ("clawback") policy. Incertain exceptions permitted under those rules, recoup certain types of excess incentive-based compensation received by current and former executive officers in the event of a restatement of incorrect financial results, thisrestatement. Our Dodd-Frank Recoupment Policy became effective October 2, 2023 and applies to our performance-based cash and equity incentive compensation received on and after that date. This policy enableswas attached as an exhibit to our most recently filed Annual Report on Form 10-K.
In addition, under our recoupment policy originally adopted in 2022, the Compensation Committee, if it determines appropriate and subject to applicable laws, tomay seek reimbursement from executive officers of:

1.
1.cashCash paid to executive officers under our short-term incentive plan to the degree overpaid based on the restated financial results; and

2.
2.theThe incremental shares of Lithia common stock settled for any RSUs in excess of the shares of Lithia common stock that would have been settled for such RSUs based on the restated financial results, or the value of such incremental shares to the extent an executive officer sells any incremental shares.

In the event the Compensation Committee reasonably determines that an executive engaged in misconduct that resulted in reputational harm to Lithia, this clawback policy also enables the Compensation Committee, if it determines appropriate and subject to applicable laws, to seek reimbursement from executive officers of:
1.
All or a portion of cash paid to executive officers under our short-term incentive plan; and
2.
Return any shares acquired by the executive pursuant to a stock award.
Anti-Hedging and Pledging Policy

Our insider trading policy for all employees and our stock ownership policy for executive officers specify that they may not (1) engage in hedging or monetization transactions, including through the use of financial instruments such as prepaid variable forwards, equity swaps, collars and exchange funds or (2) hold Company securities in a margin account or otherwise pledge Company securities as collateral for a loan. Securities pledged as of March 15, 2013, however, may continue to be pledged.

Lithia Motors, Inc. 2024 Proxy Statement
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Compensation Risk Management

Each year our Compensation Committee reviews whether our compensation policies and practices encourage executives or other employees to take unnecessary or unreasonable risks that could threaten the long-term value of the Company, or that are reasonably likely to have a material adverse effect. The Compensation Committee believes that our practices adequately manage this risk because:

we limit the amount of fixed compensation in the form of base salary based on data from our market survey;

the primary criteria we use for performance compensation components are "bottom line" measures such as net profitrevenue and adjusted earnings per share,operating margin, which we believe are less susceptible to manipulation for short-term gain than are "top line" measures;gain;

cash payments are capped under our short-term incentive plan;

the incentive plans for executive management have the flexibility to put weight on Company-wide or divisionalline-of-business performance measures;

our short-term incentive plan preserves discretion to permit the Compensation Committee to elect not to pay otherwise achieved amounts for any reason;

37

a meaningful component of compensation is long-term incentive plan equity grants with extended vesting periods designed to ensure that our executives value and focus on the Company'sCompany’s long-term performance; and

NEOs have equity positions in Lithia and are subject to stock ownership policies, which we believe increases their focus on long-term shareholder value.

Insider Trading Policy

The Company'sCompany’s insider trading policy applicable to all directors and employees prohibits insider trading when the person is aware of material nonpublic information and restricts directors and executive officers and certain other employees determined to have potential access to insider information from trading in Company stock during predetermined closed periods. In addition, executive officers and directors are required to pre-clear any trades.

Compensation Committee Report

The Committee has reviewed and discussed the "CompensationCompensation Discussion and Analysis," included elsewhere in this proxy statement, with management, and, based on such review and discussions, the Committee recommended to the Board of Directors that the "CompensationCompensation Discussion and Analysis"Analysis be included in this proxy statement and incorporated by reference in Lithia'sLithia’s Annual Report on Form 10-K.

Submitted by the Compensation Committee of the Board of Directors:

Louis P. Miramontes (Chair)
Susan O. Cain
Shauna F. McIntyre
David J. Robino (Chair)

Susan O. Cain

Shauna F. McIntyre

Kenneth

James E. RobertsLentz
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06
Compensation Committee Interlocks & Insider Participation

The following directors served on the Compensation Committee during 2020: David. J. Robino, Susan O. Cain, Shauna F. McIntyre and Kenneth E. Roberts, none of whom was a Company officer or employee during 2020, was formerly a Company officer or had any relationship with the Company requiring disclosure under Item 404 of Regulation S-K. During 2020, none of our executive officers served as a member of a board of directors or as a member of a compensation committee of any entity that has one or more executive officers serving as a member on our Board or any committee of our Board.

38

Tables

Summary Compensation Table

The following table provides certain information concerning compensation for each of our 20202023 NEOs.

Name and 

Principal Position 

YearSalary ($)

Stock 

Awards(1) ($) 

Non-Equity Incentive Plan Compensation ($)Change in Pension Value and Nonqualified Deferred Compensation Earnings(2) ($)

All Other 

Compensation(3)
($)
 

Total 

($) 

Bryan B. DeBoer20201,106,0003,856,8302,996,00085,338206,2438,250,411
President and Chief Executive Officer20191,106,0003,295,0242,846,20054,2519,3417,310,816
20181,020,0002,844,4741,530,00022,35047,5705,464,394
Tina H. Miller (4)2020384,000299,596384,0004,72655,6991,128,022
Chief Financial Officer2019287,500484,846273,5002,00213,3671,061,215
Christopher S. Holzshu2020720,0001,179,7211,440,00035,143105,2903,480,154
Chief Operating Officer2019693,0001,021,0111,187,50021,8878,3882,931,786
 2018600,000967,107600,0009,01730,7522,206,876
Scott A. Hillier2020500,000589,861770,00034,12766,6881,960,676
Senior Vice President of Operations2019490,000603,366750,75022,2109,7861,876,112
2018468,000603,991332,6919,15026,5101,440,342
Thomas M. Dobry2020402,000399,316568,00010,09660,9101,440,323
Chief Marketing Officer2019390,000408,448532,0005,61110,4041,346,463
        
(1) These amounts reflect the grant date fair value for performance and time-vesting RSUs granted in the year, computed in accordance with FASB ASC Topic 718 and excluding any estimated forfeitures. These amounts are not paid to or realized by the executive. If the maximum level of performance were achieved for the awards granted in 2020, the grant date value for those awards would be $5,785,245 for Mr. DeBoer, $449,394 for Ms. Miller, $1,769,582 for Mr. Holzshu, $884,791 for Mr. Hillier, and $598,974 for Mr. Dobry. For each type of RSU award, the attainment levels used in the calculation of the grant date fair value was based on the probable outcomes at the time of grant. For a more detailed discussion of the assumptions used to determine the grant date fair values and other related information, see Notes 1 and 10 of Notes to Consolidated Financial Statements included in our Annual Report on Form 10-K for the year ended December 31, 2020.
(2) 

These amounts are the above-market interest earned in the applicable year on contributions to our Executive Management Non-Qualified Deferred Compensation and SERP.

(3)All Other Compensation in 2020 consisted of the following:

 Name 401(k) Match
($)
Insurance Premiums(a)
($)
Contributions to Nonqualified Deferred Compensation Plan ($) Total
($)
 Bryan B. DeBoer 1,375 4,868 200,000 206,243
 Tina H. Miller 1,375 4,324 50,000 55,699
 Christopher S. Holzshu 1,375 3,915 100,000 105,290
 Scott A. Hillier 1,375 5,313 60,000 66,688
 Thomas M. Dobry 1,375 4,535 55,000 60,910
 (a)Insurance premiums include amounts paid by us on behalf of the executive for short-term disability insurance, long-term disability insurance, long term care insurance and life insurance policies.
                   
(4) 

Ms. Miller become CFO in August 2019.

39

Name and
Principal Position
Year
Salary
Stock
Awards(1)
Non-Equity
Incentive Plan
Compensation
Change in
Pension Value
and Nonqualified
Deferred
Compensation
Earnings(2)
All Other
Compensation(3)
Total
Bryan B. DeBoer
President and Chief
Executive Officer
2023
$1,300,000
$15,312,692
$2,666,040
$—
$7,258
$19,285,990
2022
$1,250,000
$7,822,865
$2,045,920
$—
$6,932
$11,125,717
2021
$1,106,000
$6,146,047
$2,996,000
$77,320
$206,992
$10,532,359
Tina H. Miller
Chief Financial Officer
2023
$750,000
$2,564,125
$875,008
$—
$56,714
$4,245,847
2022
$525,000
$1,082,879
$543,448
$—
$56,387
$2,207,715
2021
$420,000
$594,378
$600,000
$5,425
$56,448
$1,676,251
Christopher S. Holzshu
Chief Operating Officer
2023
$900,000
$7,051,236
$1,476,576
$—
$106,305
$9,534,117
2022
$800,000
$3,003,340
$959,025
$—
$105,979
$4,868,343
2021
$720,000
$1,843,814
$1,440,000
$32,359
$106,039
$4,142,212
Scott A. Hillier
Senior Vice President of Operations
2023
$550,000
$1,211,100
$681,997
$—
$82,703
$2,525,800
2022
$525,000
$1,232,572
$596,620
$—
$82,377
$2,436,568
2021
$500,000
$666,039
$800,000
$30,774
$82,437
$2,079,250
George N. Hines
Senior Vice President,
Chief Information Officer
2023
$600,000
$1,353,357
$546,880
$—
$57,915
$2,558,152
2022
$480,000
$788,463
$383,610
$—
$57,589
$1,709,662
2021
$450,000
$384,309
$500,000
$3,016
$57,649
$1,394,974
(1)
These amounts reflect the grant date fair value for performance and time-vesting RSUs granted in the year, computed in accordance with FASB ASC Topic 718 and excluding any estimated forfeitures. These amounts are not paid to or realized by the executive. If the maximum level of performance were to be achieved for the awards granted in 2023, the grant date value for those awards would be $29,568,021 for Mr. DeBoer, $4,396,918 for Ms. Miller, $12,091,888 for Mr. Holzshu, $2,076,765 for Mr. Hillier, and $2,320,877 for Mr. Hines. The fair value of the PSUs was calculated using a Monte Carlo simulation model, assuming (i) a volatility of 53.24%, (ii) an expected life, in years, of 2.91, (iii) a risk-free interest rate of 3.75%, and (iv) a dividend yield of 0.57%. For the PSUs, the attainment levels used in the calculation of the grant date fair value was based on the probable outcomes at the time of grant. For a more detailed discussion of the assumptions used to determine the grant date fair values and other related information, see Notes 1 and 13 of Notes to Consolidated Financial Statements included in our Annual Report on Form 10-K for the year ended December 31, 2023.
(2)
For 2021, these amounts are the above-market interest earned in the applicable year on contributions to our Executive Management Non-Qualified Deferred Compensation and SERP. For 2022 and 2023, earnings were below market interest.
(3)
All Other Compensation in 2023 consisted of the following:
Name
401(k) Match
Insurance
Premiums(a)
Contributions to Nonqualified
Deferred Compensation Plan
Total
Bryan B. DeBoer
$2,500
$4,758
$—
​$7,258
Tina H. Miller
$2,500
$4,214
$50,000
$56,714
Christopher S. Holzshu
$2,500
$3,805
$100,000
$106,305
Scott A. Hillier
$2,500
$5,203
$75,000
$82,703
George N. Hines
$2,500
$5,415
$50,000
$57,915
(a)
Insurance premiums include amounts paid by us on behalf of the executive for short-term disability insurance, long-term disability insurance, long term care insurance and life insurance policies.
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Grants of Plan-Based Awards Table for 2020

   Estimated Future Payouts Under Non-Equity Incentive Plan AwardsEstimated Future Payouts Under Equity Incentive Plan Awards (# of shares) (3)Grant Date Fair Value of Stock and Option Awards (4)
($)
  NameGrant Date (1)Compensation Committee Action DateThreshold ($)Target
($) (2)
Maximum ($)Threshold (#)Target (#)Maximum (#)
  Bryan B. DeBoer1/1/202012/18/2019374,5001,498,0002,996,00013,44026,88040,3203,856,830
  Tina H. Miller1/1/202012/18/201948,000192,000384,0001,0442,0883,132299,596
  Christopher S. Holzshu1/1/202012/18/2019180,000720,0001,440,0004,1118,22212,3331,179,721
  Scott A. Hillier1/1/202012/18/201996,250385,000770,0002,0564,1116,167589,861
  Thomas M. Dobry1/1/202012/18/201971,000284,000568,0001,3922,7834,175399,316
(1) The Compensation Committee establishes the performance criteria and applicable achievement percentages. (See the discussion under "Performance Bonus” above). 
(2) See paragraph below for discussion related to Target amounts. 
(3)Performance and time-vesting RSU award, which includes a performance condition and a continuing service condition. 
(4) These amounts reflect the grant date fair value for awards granted under the 2013 Amended and Restated Stock Incentive Plan. The attainment level used to calculate the grant date fair value for the performance and time-vesting grants was 100% based on the probable outcome at the time of grant. For a more detailed discussion of the assumptions used to determine the grant date fair value and other related information, see Notes 1 and 10 of Notes to Consolidated Financial Statements included in our Annual Report on Form 10-K for the year ended December 31, 2020. 
            

The amounts shown under Estimated Future Payouts Under Non-Equity Incentive Plan Awards represent the threshold, target and maximum amounts payable under the Cash Bonus Performance Plan. The actual amount paid for 2020 is included in the "Non-Equity Incentive Plan Compensation” column of the Summary Compensation Table. The Cash Short-Term Incentive Plan is structured such that the total amount earned each period is tied directly to our performance for the period. To see the performance criteria used in 2020 and for additional discussion about the Short-Term Incentive Plan, see "Compensation Discussion and Analysis 2020 Compensation Program Design & Results - Short-Term Incentive Plan above. 

The amounts shown under Estimated Future Payouts Under Equity Incentive Plan Awards represent the threshold, target and maximum amounts payable pursuant to performance and time-based restricted stock units granted under our Stock Incentive Plan and are subject to forfeiture depending on whether we achieve specified performance criteria and the executive’s continued employment over a four-year period. To see the performance criteria used for the 2020 grants and for additional discussion about the awards, see Compensation Discussion and Analysis - 2020 Executive Compensation Program Design & Results – Long-Term Incentive Plan.”

2023

40

Name
Grant
Date(1)
Estimated Future Payouts Under
Non-Equity Incentive Plan Awards(3)
Estimated Future Payouts Under Equity
Incentive Plan Awards
(# of shares)
Grant Date
Fair Value
of Stock
and Option
Awards ($)(4)
Threshold
(#)
Target
(#)
Maximum
(#)
Threshold
(#)
Target
(#)
Maximum
(#)
Bryan B. DeBoer
2023 STIP
02/02/2023
975,000
1,950,000
3,900,000
2023 PSU
02/02/2023(1)
13,595
36,252
79,301
12,004,487
2023 RSU
02/02/2023(2)
12,084
3,308,205
Tina H. Miller
2023 STIP
02/02/2023
320,000
640,000
1,280,000
2023 PSU
02/02/2023(1)
2,276
6,070
13,278
2,010,020
2023 RSU
02/02/2023(2)
2,024
554,105
Christopher S. Holzshu
2023 STIP
02/02/2023
540,000
1,080,000
2,160,000
2023 PSU
02/02/2023(1)
6,260
16,693
36,516
5,527,720
2023 RSU
02/02/2023(2)
5,565
1,523,516
Scott A. Hillier
2023 STIP
02/02/2023
220,000
440,000
880,000
2023 PSU
02/02/2023(1)
1,075
2,867
6,272
949,378
2023 RSU
02/02/2023(2)
956
261,722
George N. Hines
2023 STIP
02/02/2023
200,000
400,000
800,000
2023 PSU
02/02/2023(1)
1,202
3,204
7,009
1,060,973
2023 RSU
02/02/2023(2)
1,068
292,384
(1)
These amounts reflect PSUs which are earned based on our relative revenue growth, with a TSR modifier and an operating margin governor, the material terms of which are further described under “Compensation Discussion and Analysis – 2023 Compensation Program Design & Result - Long-Term Incentive Plan” above.
(2)
These amounts reflect time-based RSUs which vest in three equal annual installments over three years.
(3)
These amounts reflect the threshold, target, and maximum amounts payable under our Short-Term Incentive Plan, referenced above as the “2023 STIP”, for the 2023 performance year, as further described in the discussion under “Compensation Discussion and Analysis – 2023 Compensation Program Design & Result - Short-Term Incentive Plan”. The actual amount paid for 2023 is included in the “Non-Equity Incentive Plan Compensation” column of the Summary Compensation Table.
(4)
These amounts reflect the grant date fair value for awards granted under the 2013 Amended and Restated Stock Incentive Plan. The grant date fair value is computed in accordance with FASB ASC Topic 718 for PSUs and RSUs granted during the applicable year. The attainment level used to calculate the grant date fair value for the performance and time-vesting grants was 100% based on the probable outcome at the time of grant. For a more detailed discussion of the assumptions used to determine the grant date fair value and other related information, see footnote 1 to the Summary Compensation Table, above, and Notes 1 and 13 of Notes to Consolidated Financial Statements included in our Annual Report on Form 10-K for the year ended December 31, 2023.
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Outstanding Equity Awards at 2023 Fiscal Year End 2020

Year-End

The following table sets forth the outstanding equity awards held by our NEOs as of December 31, 2020:

  NameGrant DateNumber of Shares or Units of Stock That Have Not Vested (1)
(#)
 Market Value of Shares or Units of Stock That Have Not Vested (2)
($)
Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested (3)
(#)

Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested
($)

 

  Bryan B. DeBoer1/12/20179,188(4)2,689,052— —  
 1/1/201817,168(5)5,024,559— —  
 1/1/201967,728(6)19,821,954— —  
 1/1/202040,320(7)11,800,747— —  
  Tina H. Miller1/12/2017147(4)43,022— —  
 10/1/201724(4)7,024— —  
 1/24/2018390(5)114,141— —  
 1/1/20191,272(6)372,276— —  
 8/1/20194,029(6)1,179,167— —  
 1/1/20203,132(7)916,642— —  
  Christopher S. Holzshu1/12/20173,675(4)1,075,562— —  
 1/1/20185,837(5)1,708,315— —  
 1/1/201920,987(6)6,142,265— —  
 1/1/202012,333(7)3,609,499— —  
  Scott A. Hillier1/12/20172,131(4)623,680— —  
 1/1/20183,646(5)1,067,075— —  
 1/1/201912,402(6)3,629,693— —  
 1/1/20206,167(7)1,805,189— —  
  Thomas M. Dobry1/12/20171,230(4)359,984— —  
 1/1/20182,289(5)669,922— —  
 1/1/20198,396(6)2,457,257— —  
 1/1/20204,175(7)1,222,190— —  
(1)   All shares are related to restricted stock units subject to time-vesting restrictions. 
(2)   Assumes a stock price of $292.67, the closing price of our common stock on December 31, 2020. 
(3)   All shares are related to restricted stock units subject to performance conditions and time-vesting restrictions. 
(4)   Vests 100% on January 1, 2021. 
(5)   Vests 50% on January 1, 2021 and 50% on January 1, 2022. 
(6)   Vests 33% on January 1st 2021 and 2022, and 34% on January 1, 2023. 
(7)   Vests 33% on January 1st 2022 and 2023, and 34% on January 1, 2024. 
          
2023:

41

Name
Grant Date
Number of Shares
or Units of Stock
That Have Not
Vested (#)(1)
Market Value of
Shares or Units of
Stock That Have
Not Vested ($)(2)
Equity Incentive Plan
Awards: Number of
Unearned Shares, Units
or Other Rights That
Have Not Vested (#)(3)
Equity Incentive Plan
Awards: Market or Payout
Value of Unearned Shares,
Units or Other Rights That
Have Not Vested ($)(2)
Bryan B.
DeBoer
1/1/2020
​13,707
(4)
4,513,441
​—
1/1/2021
21,375
(5)
7,038,360
1/3/2022
24,774
​(6)
8,157,583
1/3/2022
��
1,083
(7)
356,610
2/2/2023
12,084
(6)
3,979,020
2/2/2023
79,301
(8)
26,112,233
Tina H.
Miller
1/1/2020
1,062
(4)
349,695
1/1/2021
2,068
(5)
680,951
1/3/2022
3,186
(6)
1,049,086
1/3/2022
228
(7)
75,076
2/2/2023
2,024
(6)
666,463
2/2/2023
13,278
(8)
4,372,180
Christopher S.
Holzshu
1/1/2020
4,191
(4)
1,380,012
1/1/2021
6,413
(5)
2,111,673
1/3/2022
8,141
(6)
2,680,668
1/3/2022
855
(7)
281,534
2/2/2023
5,565
(6)
1,832,443
2/2/2023
36,516
(8)
12,023,988
Scott A.
Hillier
1/1/2020
2,096
(4)
690,171
1/1/2021
2,317
(5)
762,942
1/3/2022
2,302
(6)
758,003
1/3/2022
684
(7)
225,228
2/2/2023
956
(6)
314,792
2/2/2023
6,272
(8)
2,065,244
George N.
Hines
1/1/2020
966
(4)
318,084
1/1/2021
1,337
(5)
440,247
1/3/2022
1,771
(6)
583,155
1/3/2022
342
(7)
112,614
2/2/2023
1,068
(6)
351,671
2/2/2023
7,009
(8)
2,307,924
(1)
All shares are related to RSUs subject to time-vesting restrictions.
(2)
Assumes a stock price of $329.28, the closing price of our common stock on December 29, 2023.
(3)
All shares are related to RSUs subject to performance conditions.
(4)
Vests 100% on January 1, 2024.
(5)
Vests 50% on January 1, 2024 and 50% on January 1, 2025.
(6)
Vests 33% on January 1, 2024 and 2025 and 34% on January 1, 2026
(7)
Driveway/GreenCars awards which, if 10,000 units are sold by 06/30/2024, then 100% vest on January 1, 2025.
(8)
PSUs are earned following the completion of their performance period on December 31, 2025, subject to (i) our relative revenue growth performance (ii) an operating margin governor and (iii) a relative TSR modifier. The number of shares and the value for the PSUs reflects payout at maximum because our performance under the metrics mentioned in the prior sentence for the first year of the three-year performance period exceeded target levels.
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06: Compensation Tables  55


TABLE OF CONTENTS

Stock Vested for 2020

2023

The following table summarizes shares acquired on vesting of RSUs during 20202023 for each NEO:

 Stock Awards
  NameNumber of Shares Acquired on Vesting
(#)
 

Value Realized on Vesting 

($) (1) 

  Bryan B. DeBoer20,545   $3,020,115.00  
  Tina H. Miller432   $63,504.00  
  Christopher S. Holzshu7,781   $1,143,807.00  
  Scott A. Hillier4,633   $681,051.00  
  Thomas M. Dobry2,727   $400,869.00  

(1) Equals the value of the shares acquired based on the closing price of our common stock on the vesting date.

Stock Awards
Name
Number of Shares Acquired on Vesting (#)
Value Realized on Vesting($)(1)
Bryan B. DeBoer
47,919
9,810,936
Tina H. Miller
4,076
834,520
Christopher S. Holzshu
15,198
3,111,639
Scott A. Hillier
8,062
1,650,614
George N. Hines
3,015
617,291
(1)
Equals the value of the shares acquired based on the closing price of our common stock on the vesting date.
Non-Qualified Deferred Compensation for 2020

The table below reflects the contributions, earnings, withdrawals and distributions during 20202023 and the account balances as of December 31, 20202023 for each NEO under our Non-Qualified Deferred Compensation and SERP.

  NameExecutive Contributions in Last FY (1)
($)
Registrant Contributions in Last FY (2)
($)
Aggregate Earnings in Last FY (3)
($)
Aggregate Withdrawals/ Distributions
($)
Aggregate Balance at Last FYE (4)
($)
  Bryan B. DeBoer711,550  200,000  245,636  —  5,146,457  
  Tina H. Miller—  50,000  6,535  —  $134,276  
  Christopher S. Holzshu—  100,000  48,593  —  $998,404  
  Scott A. Hillier—  60,000  47,188  —  $969,530  
  Thomas M. Dobry—  55,000  13,960  —  $286,832  
(1)   The executive contribution amounts in this column are included in the Non-Equity Incentive Plan Compensation column of the Summary Compensation Table above.
(2)   The registrant contribution amounts in this column are included in the All Other Compensation columns of the Summary Compensation Table above.
(3)   A portion of these amounts are related to above-market earnings on compensation that is deferred and is reported in Change in Pension Value and Non-Qualified Deferred Compensation Earnings column of the Summary Compensation Table above.
            

Name
Executive
Contributions
in Last FY(1)
Registrant
Contributions
in Last FY(2)
Aggregate
Earnings in
Last FY(3)
Aggregate
Withdrawals/
Distributions
Aggregate
Balance at Last
FYE
Bryan B. DeBoer
$512,105
$—
$406,057
$—
$8,426,548
Tina H. Miller
$108,690
$50,000
$26,502
$—
$566,747
Christopher S. Holzshu
$—
$100,000
$72,105
$—
$1,489,993
Scott A. Hillier
$—
$75,000
$66,558
$—
$1,373,866
George N. Hines
$—
$50,000
$10,800
$—
$226,224
(1)
The executive contributions amount in this column is included in the Non-Equity Incentive Plan Compensation column of the Summary Compensation Table above.
(2)
The registrant contribution amounts in this column are included in the All Other Compensation columns of the Summary Compensation Table above.
(3)
A portion of these amounts are related to above-market earnings on compensation that is deferred and is reported in Change in Pension Value and Non-Qualified Deferred Compensation Earnings in the Summary Compensation Table above.
Our Non-Qualified Deferred Compensation and SERP permits us to contribute awards for participants that will have received a deferred payout. Under this plan, senior executives may defer receipt of portions of their compensation (up to 50% of base salary, and 100% of variable compensation) in any given year, with all deferred amounts earning interest at an annual rate set by the Compensation Committee. (See "Compensation Discussion and Analysis – Compensation Components").

Potential Payments Upon Termination or Change in Control

Potential Payments Upon Termination of Employment

In certain circumstances, such as in connection with succession planning or the death or disability of our senior executive officers, it is appropriate to provide severance payments, accelerated vesting of RSUs and certain other limited payments to those executives.

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Benefits payable to NEOs upon death, disability or retirement

For all RSUs and PSUs granted to NEOs in 2020,2023, if the NEO becomes disabled while employed by us, the RSUsawards continue to vest as scheduled for so long as the NEO remains disabled. If death or qualified retirement occurs, the RSUsawards continue to vest as in accordance with their terms. For this purpose, the criteria for a qualified retirement differs for individual executives and award years but requires, at a minimum, that an individual’s combined age and service must equal at least 65 and as of December 31, 2023, only Mr. DeBoer, Mr. Holzshu and Mr. Hillier satisfied such requirements.
For all SERP contributions granted to NEOs in 2020,2023, if the NEO becomes disabled or passes away while employed by us, the contribution becomes 100% vested. If qualified retirement occurs, the contributions will continue to vest as in accordance with their terms. AFor this purpose, a qualified retirement means the NEO voluntarily terminates employment and is at least 55 years of age and has completed 10 years of service at the time of such termination and as of December 31, 2020,2023, only Mr. DeBoer and Mr. Hillier satisfied such requirements.

The following table sets forth the estimated benefits that would have been payable to our NEOs who were in office at the end of the year under the RSUsrelevent equity awards and Non-Qualified Deferred Compensation and SERP Plan (taking into account all outstanding and unvested awards) if each NEO’sNEO's employment had been terminated on December 31, 20202023 because of death, disability or qualified retirement, and the price per share of our common stock is the closing market price on the last trading day of the year, December 29, 2023 (i.e., $329.28).
Name
Death
Disability
Retirement
Bryan B. DeBoer
$20,065,994
$24,045,013
$20,065,994
Tina H. Miller
$2,154,808
$2,821,271
$—
Christopher S. Holzshu
$6,453,888
$8,286,331
$6,453,888
Scott A. Hillier
$2,436,343
$2,751,134
$2,436,343
George N. Hines
$1,454,100
$1,805,772
$—
*Includes all outstanding and unvested awards that date of $292.67.

  NameDeath ($)Disability ($)Retirement ($)
  Bryan B. DeBoer25,735,46939,838,636-
  Tina H. Miller1,716,8482,692,575-
  Christopher S. Holzshu8,354,08912,761,135-
  Scott A. Hillier5,011,4537,310,3773,814,348
  Thomas M Dobry3,283,0494,812,358-

would be paid out.

Potential Payments Upon Change in Control

Change in Control and Severance Agreements

Lithia believes our executives should be appropriately compensated if the completion of a change in control transaction results in a loss of their job, and that providing severance payments, accelerating the vesting of RSUsequity awards and certain other limited payments mitigate executives’ potential personal concerns and appropriately align their interests with those of our shareholders in the context of a potential change in control transaction. Each of our CEO, Executive Vice President, Senior Vice Presidents and Vice Presidents has a change in control agreement with the Company.

If we are facing a potential change in control transaction and the proposed transaction would likely negatively affect one or more of our senior executives, we believe it is risky to assume that those senior executives will work against their financial interest, even if the proposed transaction would be in the best interest of our shareholders. We believe that, in such case, our executives should not be motivated by financial self-interest but rather should be appropriately compensated if the completion of the transaction results in a loss of their job. Accordingly, we believe that providing "double-trigger"“double-trigger” severance payments, accelerating the vesting of RSUsequity awards and certain other limited payments are an appropriate means of achieving alignment between the interests of our senior executives and our shareholders in the context of a potential transaction that would result in a change in control.

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Change in Control Agreements

We are party to double-trigger Change in Control Agreements with Bryan B. DeBoer, Tina H. Miller, Christopher S. Holzshu, Scott A. Hillier, and Thomas M. Dobry.George N. Hines. Under those agreements, if, after a change in control, the executive is terminated without cause or resigns for good reason, each as defined below, we will pay the executive:

Employee
TitleSalaryBonus
Title
Salary
Bonus
Time
Vested RSURSUs
1-Year Performance RSU's
Long-Term

Performance
RSU
RSUs
Bryan B. DeBoer

President and

Chief

Executive Officer

24 months
2 years
Accelerated
vesting
Accelerated vesting
Accelerated vesting based on previous 3 years averageAccelerated vesting
at highest level
Tina H. Miller
Senior Vice President and
Chief Financial Officer
24 months
2 years
Accelerated
vesting
Accelerated vesting
Accelerated vesting based on previous 3 years averageAccelerated vesting
at highest level
Christopher S. Holzshu
Executive Vice President and Chief Operating Officer
24 months
2 years
Accelerated
vesting
Accelerated vesting
Accelerated vesting based on previous 3 years averageAccelerated vesting
at highest level
Scott A. Hillier
Senior Vice President of Operations
24 months
2 years
Accelerated
vesting
Accelerated vesting
Accelerated vesting based on previous 3 years averageAccelerated vesting
at highest level
Thomas M Dobry
George N. Hines
Senior Vice President and
Chief Marketing Officer
24 months
2 years
Accelerated
vesting
Accelerated vesting
Accelerated vesting based on previous 3 years averageAccelerated vesting
at highest level

Continuing Change in Control Benefits

Continuing long-term care insurance premiums for 24 months after the separation date; and continuing health insurance benefits until the earlier of (a) 18 months after the separation date, (b) the full COBRA period required by law or (c) when the executive becomes eligible for employer-sponsored health insurance from a subsequent employer.

In addition, our executives would be eligible to receive continuing long-term care insurance premiums for 24 months after the separation date; and continuing health insurance benefits until the earlier of (a) 18 months after the separation date, (b) the full COBRA period required by law or (c) when the executive becomes eligible for employer-sponsored health insurance from a subsequent employer.
The Change in Control Agreements also contain non-solicitation, non-competition and non-disparagement provisions, but (i) those provisions are dependent on the executive electing to receive the change in control benefits identified above and (ii) the Company’s remedy if the executive violates the non-competition provisions is limited to causing the executive to forfeit profit sharing or other bonus compensation that has not yet been paid to the executive, excluding any equity awards awarded before January 1, 2017.2019. If applicable, the non-solicitation and non-competition provisions are effective for two years following the date of the executive’s separation from service with us. If applicable, the non-disparagement provision is effective for three years from that date. The Change in Control Agreements also contain provisions regarding non-disclosure (for three years from the date of the executive’s separation from service) and assignment of interest in all creative works that are not dependent on the executive receiving any change in control benefits under the agreement.

Under the Change in Control Agreements:

a "ChangeA “Change in Control” occurs if: (A) the Company merges or consolidates with another entity and, as a result, less than 50% of the combined voting power of the resulting entity immediately after the merger or consolidation is held by persons who were the holders of the Company’s voting securities immediately before the merger or consolidation; (B) any person, entity, or group of persons or entities, other than through merger or consolidation, acquires 50% or more of the total fair market value or total voting power of the Company’s outstanding stock (excluding such a change through the transfer of the Company’s outstanding stock or interests in Lithia Holding to the Sidney B. DeBoer Trust or the election of Bryan DeBoer or the Sidney B. DeBoer Family Trust as the manager of Lithia Holding) or acquires substantially all of the Company’s assets; (C) any one person, or more than one person acting as a group, acquires (or has acquired during the 12-month period ending on the date of the most recent acquisition by such person or persons) ownership of stock of the Company possessing 50% or more of the total voting power of the stock of the Company (excluding such a change through the transfer of the Company’s outstanding stock or interests in Lithia Holding to the Sidney B. DeBoer Trust or the election of the Sidney B. DeBoer Family Trust as the manager of Lithia Holding); or (D) a

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acting as a group, acquires (or has acquired during the 12-month period ending on the date of the most recent acquisition by such person or persons) ownership of stock of the Company possessing 50% or more of the total voting power of the stock of the Company (excluding such a change through the transfer of the Company’s outstanding stock or interests in Lithia Holding to the Sidney B. DeBoer Trust or the election of the Sidney B. DeBoer Family Trust as the manager of Lithia Holding); or (D) a majority of the members of the Company’s Board of Directors are removed from office by a vote of the Company’s shareholders over the recommendation of our Board or replaced during any 12-month period by directors whose appointment or election is not endorsed by a majority of the members of the Company’s Board of Directors before the date of the appointment or election;

TABLE OF CONTENTS

"
majority of the members of the Company’s Board of Directors are removed from office by a vote of the Company’s shareholders over the recommendation of our Board or replaced during any 12-month period by directors whose appointment or election is not endorsed by a majority of the members of the Company’s Board of Directors before the date of the appointment or election;
Cause” for termination of employment means any one or more of the following: (A) willful misfeasance, gross negligence or conduct involving dishonesty in the performance of the executive’s duties, as determined by our Board of Directors; (B) conviction of a crime in connection with the executive’s duties or any felony; (C) conduct significantly harmful to the Company, as reasonably determined by our Board of Directors, including but not limited to intentional violation of law or of any significant policy or procedure of the Company; (D) refusal or failure to act in accordance with a stipulation, requirement or directive of our Board of Directors (provided such directive is lawful); or (E) failure to faithfully or diligently perform any of the duties of the executive’s employment which are specified in the Change in Control Agreement, articulated by our Board of Directors, or are usual and customary duties of the executive’s employment if the executive has not corrected the problem or formulated a plan for its correction with our Board (if such failure is not susceptible to immediate correction) within 30 days after notice to the executive; and

"Good Reason” for an executive’s resignation means (A) any one or more of the following occurs without the executive’s consent: (1) a material diminution of the executive’s base compensation (unless consistent with an across-the-boardacross- the-board pay reduction for all senior management and not in excess of 20%); (2) a material change in the geographic location at which the executive must perform services for the Company; (3) a material diminution in the executive’s authority, duties or responsibilities, or (4) any action or inaction by the Company that constitutes a material breach of the Change in Control Agreement; (B) the executive provides notice to the Company of the existence of the condition within 90 days of the initial existence of the condition; (C) the Company has 30 days following receipt of such notice to remedy the condition and fails to do so; and (D) the executive resigns within twelve months of such event occurring. For purposes of clause (A)(3) of the previous sentence, whether a material diminution in the executive’s authority has occurred shall be determined in part by comparing the authority and positions of the persons to whom the executive directly reports immediately prior to the Change in Control or the announcement of the Change in Control with the authority and positions of the persons to whom the executive directly reports immediately after the claimed diminution in the executive’s authority. For example, if the executive was the CEO of the Company before the Company was acquired by a competing business, a material diminution in the CEO’s authority would include, but not be limited to, the CEO not serving as the CEO of the consolidated competing business after its acquisition of the Company.

Notwithstanding the provision for change in control benefits in the Change in Control Agreements, each Change in Control Agreement contains a provision stating that if any benefit payable by us to the executive, including, without limitation, the change in control benefits specified in the agreement, would constitute an "excess“excess parachute payment” as defined in Section 280G of the Internal Revenue Code, those benefits shall be reduced to the largest amount that will result in no portion of the benefits being subject to the excise tax imposed by Section 4999 of the Internal Revenue Code. While the executive may select which particular benefits will be reduced to comply with this provision, the determination of the amount of reduction in the benefits required is made by mutual agreement of us and the executive and, if no agreement is possible, by our independent registered public accountants.

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Non-Qualified Deferred Compensation and SERP Plan

Under our Non-Qualified Deferred Compensation and SERP Plan, discretionary benefits contributed to a participant’s account by us fully vest upon a change in control, as defined under Code Section 409A or Treasury Regulations issued thereunder, even if the NEO’s employment is not terminated. Vested discretionary benefits are paid to a participant in an annual installment method over ten years.

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Quantitative Disclosure of Payments Upon Termination or Change in Control

The following table provides quantitative disclosure of estimated payouts to our continuing NEOs assuming a change in control and associated triggering events occurred under the Change in Control Agreements and provisions that existed on December 31, 2020,2023, and the price per share of our common stock is the closing market price of $292.67$329.28 on that date.December 29, 2023. The amounts listed in the table below are in addition to benefits generally available to our employees upon termination of employment, such as distributions from the 401(k) plan and accrued vacation.

NameCurrent
Annual
Salary
($)
 Severance
Payments(1)
($)
 Severance
Related
Benefits
(2)
($)
 Value of Stock
Awards That
Would Vest
(3) 
($)
 Value of Long-
Term Incentive
Benefits that
Would Vest
(4) 
($)
 Additional
Payment under
Short-Term
Incentive Plan
(5)
for 2020 ($)
 Total
($)
Bryan B. DeBoer1,106,000 2,212,000 23,946 38,005,400 502,375 5,992,000 46,735,720
Tina H. Miller384,000 768,000 56,083 2,528,897 60,301 768,000 4,181,281
Christopher S. Holzshu720,000 1,440,000 19,488 12,128,434 225,630 2,880,000 16,693,552
Scott A. Hillier500,000 1,000,000 16,922 6,922,136 184,655 1,540,000 9,663,713
Thomas M. Dobry402,000 804,000 10,184 4,571,464 103,058 1,136,000 6,624,706
(1) Payable in 24 monthly installments.
(2) Based on current cost of providing 18 months (the full COBRA period) of COBRA benefits for our NEOs.
(3) Payable by delivery of shares of Lithia stock immediately following a change in control.
(4) Payable in equal annual installments over 10 years. The value of the long-term incentive is based on the unvested value of those benefits, calculated as of December 31, 2020 and would be payable even if the NEO’s employment was not terminated.
(5) Payable in a lump sum immediately following a change in control. Amounts are in addition to amounts reported in the Summary Compensation Table under "Non-equity Incentive Plan.”
                

Name
Current
Annual
Salary
Severance
Payments(1)
Severance
Related
Benefits(2)
Value of
Stock
Awards
That Would
Vest(3)
Value of
Long-Term
Incentive
Benefits
that Would
Vest(4)
Additional
Payment
under Cash
Incentive
Plan for
2023(5)
Total
Bryan B. DeBoer
$1,300,000
$2,600,000
$25,795
$45,405,078
$141,363
$5,183,100
$53,355,336
Tina H. Miller
$750,000
$1,500,000
$15,887
$6,263,070
$100,258
$1,701,120
$9,580,335
Christopher S. Holzshu
$900,000
$1,800,000
$27,761
$17,666,531
$206,116
$2,870,640
$22,571,048
Scott A. Hillier
$550,000
$1,100,000
$20,820
$4,487,428
$161,424
$1,169,520
$6,939,192
George N. Hines
$600,000
$1,200,000
$43,373
$3,634,757
$103,058
$1,063,200
$6,044,388
(1)
Payable in 24 monthly installments.
(2)
Based on current cost of providing 18 months (the full COBRA period) of COBRA benefits for our NEOs.
(3)
Payable by delivery of shares of Lithia stock immediately following a change in control.
(4)
Payable in equal annual installments over 10 years. The value of the long-term incentive is based on the unvested value of those benefits, calculated as of December 31, 2023 and would be payable even if the NEO’s employment was not terminated.
(5)
Payable in a lump sum immediately following a change in control. Amounts are in addition to amounts reported in the Summary Compensation Table under “Non-equity Incentive Plan.”
CEO Pay Ratio

As required by Section 953(b) of the Dodd-Frank Wall Street Reform and Consumer Protection Act, and Item 402(u) of Regulation S-K, Lithia provides information about the relationship of the annual total compensation of our employees and the annual total compensation of our Chief Executive Officer (the "CEO”“CEO”):

We identified the median of the annual total compensation of all our employees using the annualized base salary and expected bonus, as of December 31, 2020,2023, plus any equity awards and long-term incentives granted in 20202023 for all individuals, excluding the CEO, who were employed by us during 20202023 (total compensation was annualized for employees not employed for the full year). After identifying the median employee, we calculated annual total compensation for such employee using the same methodology we use for our CEO compensation.

For 2020, our last completed fiscal year:

2023:
the annual total compensation of the employee identified at median of our company (other than the CEO), was $47,629; and$59,041;

and the annual total compensation of the CEO was $8,250,411.$19,285,990;

for this ratio, both employee compensation (other than our CEO) and CEO compensation were calculated using 2023 paid wages, annualized for full-time and part-time employees who did not work a full year; and
in determining the identity of our median employee, we excluded approximately 4,700 employees from 6 acquisitions (Priority Group, Jardine Motors UK Limited, Thornhill Acura, Ducati Toronto, Wade Ford, Hill Country Honda) completed in 2023.
Based on this information, for 2020,2023, the ratio of the annual total compensation of Bryan DeBoer, our Chief Executive Officer, to the median of the annual total compensation of all employees was estimated to be 173327 to 1.

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PROPOSAL NO.

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Pay Versus Performance
As discussed in our Compensation Discussion and Analysis section, our executive compensation program is designed to reflect a strong focus on pay-for-performance to drive superior financial results and value creation and strongly align our executives’ interests with those of our shareholders. The following table sets forth compensation information of our Principal Executive Officer (PEO) and our non-PEO named executive officers (NEOs) along with total shareholder return, net income and revenue performance results, for our fiscal years ending in 2020, 2021, 2022, and 2023, in accordance with Item 402(v) of Regulation S-K.
Pay Versus Performance Table
Value of Initial Fixed $100 Investment
on 12/31/2019 based on:
Summary
Compensation
Table Total for PEO
Compensation
Actually Paid
to PEO(1)
Average
Summary
Compensation
Table Total for
Non-PEO NEOs(2)
Average
Compensation
Actually Paid to
Non-PEO NEOs(1)(2)
Company Total
Shareholder
Return
Peer Group Total
Shareholder
Return(3)
Net
Income
(millions)
Revenue
(millions)
2023
$19,285,990
$29,392,849
$4,715,979
$6,355,137
$229.78
$183.20
$1,000
$31,042
2022
$11,125,717
$3,939,506
$2,805,572
$1,740,328
$141.84
$134.65
$1,251
$28,188
2021
$10,532,359
$14,008,918
$2,323,172
$2,821,850
$204.49
$177.33
$1,060
$22,832
2020
$8,250,411
$23,884,186
$2,002,293
$4,731,197
$200.80
$119.26
$470
$13,124
(1)
In accordance with the requirements of Item 402(v) of Regulation S-K, 2023 “compensation actually paid” (CAP) to our PEO and average CAP for our non-PEO NEOs was calculated by making the following adjustments to the total compensation reported in the Summary Compensation Table, above. The equity award related adjustments described below reflect the fair value (or change in fair value) for performance- and time-vesting RSUs, computed in accordance with FASB ASC Topic 718 on the relevant dates. No equity awards were modified in the indicated year.
PEO Compensation Actually Paid Reconciliation
2023
Summary Compensation Table (SCT) Total
$19,285,990
Amounts reported under the “Change in Pension Value and Nonqualified Deferred Compensation Earnings” Column of the SCT
$0
Amounts Reported under the “Stock Awards” Column of the SCT
($15,312,692)
Amounts Reported under the “Option Awards” Column of the SCT
$0
Total Deductions from SCT
($15,312,692)
“Service Cost” for Pension Plans
$0
“Prior Service Cost” for Pension Plans
$0
Year End Fair Value of Equity Awards Granted in the Year and Unvested at Year End
$17,877,487
Year over Year Change in Fair Value of Awards Granted in a Prior Year through the Year End
$7,541,845
Fair Value as of Vesting Date of Equity Awards Granted and Vested in the Year
$0
Change in Fair Value of Equity Awards granted in a Prior Year from the Prior Year End to the Vesting Date
$220
Deduction of the Prior Year End Fair Value of Equity Awards Granted in a Prior Year that Failed to Meet Vesting Conditions in the Year
$0
Value of Dividends or other Earnings Paid on Stock or Option Awards not Otherwise Reflected in Fair Value or Total Compensation
$0
All Other Adjustments
$25,419,551
Compensation Actually Paid
SCT Total less Total Deduction from SCT plus (minus) All Other Adjustments
$29,392,849
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Average Non-PEO NEO Compensation Actually Paid Reconciliation
All the following amount represents averages of the indicated amounts for our non-PEO named executive officers in the indicated year.
2023
Summary Compensation Table (SCT) Total
$4,715,979
Amounts reported under the “Change in Pension Value and Nonqualified Deferred Compensation Earnings” Column of the SCT
$0
Amounts Reported under the “Stock Awards” Column of the SCT
($3,044,955)
Amounts Reported under the “Option Awards” Column of the SCT
$0
Total Deductions from SCT
($3,044,955)
“Service Cost” for Pension Plans
$0
“Prior Service Cost” for Pension Plans
$0
Year End Fair Value of Equity Awards Granted in the Year and Unvested at Year End
$3,554,973
Year over Year Change in Fair Value of Awards Granted in a Prior Year through the Year End
$1,129,105
Fair Value as of Vesting Date of Equity Awards Granted and Vested in the Year
$0
Change in Fair Value of Equity Awards granted in a Prior Year from the Prior Year End to the Vesting Date
$33
Deduction of the Prior Year End Fair Value of Equity Awards Granted in a Prior Year that Failed to Meet Vesting Conditions in the Year
$0
Value of Dividends or other Earnings Paid on Stock or Option Awards not Otherwise Reflected in Fair Value or Total Compensation
$0
All Other Adjustments
$4,684,112
Avg. Compensation Actually Paid
SCT Total less Total Deduction from SCT plus (minus) All Other Adjustments
$6,355,137
(2)
The non-PEO named executive officers included for purposes of determining the average compensation for our named executive officers each year, is as follows:
NEOs:
2021–2023
Tina H. Miller, Christopher S. Holzshu, Scott A. Hillier, George N. Hines
2020
Tina H. Miller, Christopher S. Holzshu, Scott A. Hillier, Thomas M. Dobry
(3)
Peer group TSR is calculated using the Auto Peers reflected in our Stock Performance Graph in the 2023 Annual Report on Form 10-K, which is the same peer group used for calculating peer group TSR in our last-filed pay versus performance table. For each year indicated, those Auto Peers consisted of Penske Automotive Group, AutoNation, Sonic Automotive, Group 1 Automotive, Asbury Automotive Group, and CarMax.
Performance Measures
Revenue (financial)
Operating Profit (financial)
Driveway Online Sales (financial)
Store Profit Goals (financial)
Strategic Initiatives (non-financial)
Table of Performance Measures
This table presents the performance measures the Committee considers to have been the most important in its executive compensation program linking pay to performance for 2023, with Revenue serving as the single most important financial metric. The role of each of these performance measures on our NEOs’ compensation is discussed in the Compensation Discussion and Analysis section.
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TABLE OF CONTENTS

Description of Relationships Between Company and Peer Group TSR, and Between Compensation Actually Paid and Specified Performance Measures
The graphs below reflects the relationship between (i) our TSR and our peer group’s TSR, and (ii) the PEO and average Non-PEO NEO compensation actually paid (CAP) and our TSR, net income, and revenue, respectively. For the purpose of the below charts, all data is calculated as described in the footnotes of the above Pay Versus Performance table.

*
Consistent with the above Pay Versus Performance table, peer group TSR is calculated using the Auto Peers reflected in our Stock Performance Graph in the 2023 Annual Report on Form 10-K. For each year indicated, those Auto Peers consisted of Penske Automotive Group, AutoNation, Sonic Automotive, Group 1 Automotive, Asbury Automotive Group, and CarMax.


Lithia Motors, Inc. 2024 Proxy Statement
06: Compensation Tables  63

TABLE OF CONTENTS

07
Proposal No. 1

Election of Directors

Our Board of Directors has nominated each of the following persons for election as a director:

Nominee NameAgeHas Been a Director
Since/(During)
Independent
Sidney B. DeBoer771968 
Susan O. Cain662009Yes
Bryan B. DeBoer542008 
Shauna F. McIntyre492019Yes
Louis P. Miramontes662018Yes
Kenneth E. Roberts762012Yes
David J. Robino612016Yes


Nominee Name
Age
Has Been a Director Since/(During)
Independent
Sidney B. DeBoer
80
1968
Bryan B. DeBoer
57
2008
James E. Lentz
68
2022
Yes
Stacy C. Loretz-Congdon
64
2023
Yes
Shauna F. McIntyre
52
2019
Yes
Louis P. Miramontes
69
2018
Yes
David J. Robino
64
2016
Yes
Term

If elected, each nominee will hold office until the next annual meeting or until his or her successor is elected and qualified.

Election by Majority Vote

To be elected, the number of votes cast "for”“for” a director’s election must exceed the number of votes cast "against”“against” that director. We have no reason to believe that any of the nominees will be unable or unwilling to serve if elected. However, if any nominee should become unable or unwilling to serve, proxies may be voted for another person nominated by our Board of Directors.

Biographical Information on our Nominees

Our Board of Directors believes that the combination of the qualifications, skills and experiences of the nominees will contribute to an effective and well-functioning Board. Our Board of Directors and the Nominating and Governance Committee believe that individually, and as a group, the nominees possess the necessary qualifications to provide for future oversight of our business consistent with their fiduciary duties to shareholders. Included in each director nominee’s biography, above, is a description of the experience, skills and attributes of each nominee.

Our Board of Directors unanimously recommends a vote FOR each of the nominees named above.


Our Board of Directors unanimously recommends a vote FOR each of the nominees named above.

47

Lithia Motors, Inc. 2024 Proxy Statement
07: Proposal No. 1  64


PROPOSAL NO.

TABLE OF CONTENTS

08
Proposal No. 2

Advisory vote to approve the compensation of our named executive officers

We are asking shareholders to approve the following advisory resolution to approve the compensation of our named executive officers reported in this proxy statement:

RESOLVED, that the compensation paid to the Company’s named executive officers, as disclosed in the Compensation Discussion and Analysis, the Summary Compensation Table and related tables, notes and narrative discussion in the Proxy Statement for the Company’s 20212024 Annual Meeting of Shareholders, is approved.

The advisory vote, which is required by Section 14A of the Securities Exchange Act of 1934, is a vote to approve or disapprove the overall compensation package of our executive officers and not any one specific element of the compensation package or on the compensation received by any one person. The advisory vote is non-binding. However, the Compensation Committee and Board will review and consider the results of the advisory vote when making future decisions about executive compensation. Because we typically determine annual compensation before the advisory vote on the prior year’s compensation is cast, however, if we determine to make a change in our practices based on shareholder feedback, there may be a delay in implementing those changes.

We urge shareholders to read the detailed information about our compensation philosophy and objectives included in Compensation Discussion and Analysis ("(“CD&A”), above, which provides context for the Summary Compensation Table and related information. As discussed in the CD&A, we believe our compensation programs align the interests of our executives and our shareholders, help us attract and retain experienced executive talent, and focus our executives on performance and achievement of our short-, mid- and long-term strategic goals and objectives. We believe the overall compensation paid in 20202023 was appropriate, particularly considering our financial results in 2020.

After2023.

Our Board has adopted a policy providing for an annual say-on-pay vote until the 2021 Annual Meeting, our next advisoryrequired shareholder vote on named executive officer compensation will occur at our 2022 Annual Meetingthe frequency of Shareholders.

such votes.

Vote Required

The votes that shareholders cast "for”“for” must exceed the votes that shareholders cast "against”“against” to approve, on an advisory basis, the compensation of our named executive officers.

Our Board of Directors unanimously recommends a vote FOR the advisory resolution to approve the compensation of our named executive officers.

Our Board of Directors unanimously recommends a vote FOR the advisory resolution to approve the
compensation of our named executive officers.

48

Lithia Motors, Inc. 2024 Proxy Statement
08: Proposal No. 2  65


PROPOSAL NO.

TABLE OF CONTENTS

09
Proposal No. 3

Ratify the appointment of KPMG LLP as our Independent Registered
Public Accounting Firm for the Year Ending December 31, 2021

2024

We Engaged KPMG After a Rigorous Review Process

The Audit Committee of our Board of Directors has appointed KPMG LLP, independent registered public accountants, as auditor for the year ending December 31, 2021.2024. As the Company’s independent auditor, KPMG is responsible to audit, and express an opinion on, our financial statements and our internal control over financial reporting and to discuss with our Audit Committee certain required matters and other matters deemed appropriate.

KPMG has served as the Company’s independent registered public accounting firm continuously since 1993. Before reappointing KPMG as the Company’s independent auditor for 2021,2024, the Audit Committee carefully considered KPMG’s qualifications as an independent registered public accounting firm. This included a review of KPMG’s performance in prior years, its knowledge of the Company and its operations as well as its reputation for integrity and competency in the fields of accounting and auditing.

The Audit Committee believes that retaining KPMG again in 20212024 is in the best interests of the Company and its shareholders, and therefore the Audit Committee requests that shareholders ratify the appointment. If the appointment of the independent registered public accounting firm is not ratified by shareholder vote, the Audit Committee may appoint another independent registered public accounting firm or may decide to maintain its appointment of KPMG. A representative of KPMG is expected to be present at the Annual Meeting. The representative will be given the opportunity to make a statement on behalf of his or her firm if such representative desires, and will be available to respond to appropriate shareholder questions. KPMG served as the Company’s independent accountants for the year ended December 31, 2020,2023, and reported on the Company’s consolidated financial statements for that fiscal year.

The Audit Committee believes that, if handled properly, there are numerous benefits of a long-term independent auditor relationship, including:

HIGHER AUDIT QUALITY:

Higher Audit Quality:Through 2831 years of experience with the Company KPMG has gained institutional knowledge of and deep expertise regarding our operations and primary business segments, accounting policies and practices and internal controls over financial reporting;

EFFICIENT FEE STRUCTURE:

Efficient Fee Structure: KPMG’s aggregate fees are competitive with peer companies because of KPMG’s familiarity with the Company and industry expertise; and

AVOIDANCE OF DISRUPTION:

Avoidance Of Disruption:Onboarding a new independent auditor requires a significant time and cost commitment that could distract from management’s and the Audit Committee’s focus on financial reporting and internal controls.

The Company and the Audit Committee are also aware that a long-tenured auditor may be believed by some to pose an independence risk. To address these concerns, there are safeguards for auditor independence, including:

AUDIT COMMITTEE OVERSIGHT:

Audit Committee Oversight: The Audit Committee’s oversight includes regular private sessions with KPMG, discussions with KPMG regarding the scope of its audit, an annual evaluation when determining whether to engage KPMG, and direct involvement by the

49

Audit Committee and its Chair in the periodic transition to a new lead engagement partner in connection with the mandatory five-year rotation of that position;

Lithia Motors, Inc. 2024 Proxy Statement
09: Proposal No. 3  66

TABLE OF CONTENTS

LIMITS ON NON-AUDIT SERVICES:

Limits on Non-Audit Services: The Audit Committee pre-approves audit and permissible non-audit services to be performed by KPMG in accordance with its pre-approval policy; and

REGULATORY FRAMEWORK:

Regulatory Framework: Because KPMG is an independent registered public accounting firm, it is subject to PCAOB inspections, peer reviews and PCAOB and SEC oversight.

Fees Paid to KPMG LLP Related to Fiscal Years 20202023 and 2019

 

2020

($)

2019

($)

Audit Fees1,787,0001,804,000
Audit-Related Fees240,000136,600
Tax Fees2,91122,535
All Other Fees1,7801,780
 2,031,6911,964,915

2022

2023
2022
Audit Fees
$2,816,800
$2,429,500
Audit-Related Fees
$270,000
$80,000
Tax Fees
$0
$0
All Other Fees
$1,780
$1,780
$3,088,580
$2,511,280
Audit fees for 20192023 and 20202022 consist of fees for professional services rendered for the annual audit of our consolidated financial statements and internal control over financial reporting, reviews of our interim consolidated financial statements included in quarterly reports, and services that are normally provided by our independent registered public accounting firm in connection with statutory and regulatory filings or engagements, including relating to the SEC. Audit fees increased year-over-year primarily due to an increase in acquisition activity, including additional required audits in the UK.
Audit-related fees for 2020 are due primarily to comfort letters2023 and 2022 cover agreed upon procedures associated with an at-the-market offering, a bond issuance and an equity issuanceasset-backed securities offerings during the year. Audit-related fees for 2019 were due primarily to a comfort letter associated with a bond issuance.

Tax fees and all

All other fees were related to miscellaneous servicessoftware licensing fees during the years presented.

Pre-Approval Policies

Except as permitted under federal law and SEC rules, all audit and non-audit services performed by KPMG, and all audit services performed by other independent registered public accounting firms, must be pre-approved by the Audit
Committee. The Audit Committee has delegated authority to its Chair to pre-approve permitted services in between regular meetings, with such actions to be ratified at the next Audit Committee meeting. All projects reflected in the foregoing
table were pre-approved by the Audit Committee. KPMG may not perform for us any prohibited services as defined by the Sarbanes-Oxley Act of 2002 including any bookkeeping or related services, information systems consulting, internal audit outsourcing, legal services and management or human resources functions. Non-audit services and fees are evaluated by the Audit Committee in assessing the auditor’s independence.

Vote Required

The votes that shareholders cast "for”“for” must exceed the votes that shareholders cast "against”“against” on this matter to ratify the appointment of KPMG LLP as our independent registered public accounting firm for the year ending December 31, 2021.

Our Board of Directors unanimously recommends that the shareholders vote FOR the ratification of the appointment KPMG LLP as our independent registered public accounting firm for the year ending December 31, 2021.

2024.

50

Our Board of Directors unanimously recommends that the shareholders vote FOR the ratification of the appointment KPMG LLP as our independent registered public accounting firm for the year ending December 31, 2024.
Lithia Motors, Inc. 2024 Proxy Statement
09: Proposal No. 3  67


TABLE OF CONTENTS

Audit Committee Report

The Audit Committee reports to the Board of Directors and is responsible for assisting the Board in fulfilling its oversight responsibilities relating to: (a) the preparation and integrity of the Company’s financial statements; (b) the engagement of the independent registered public accounting firm, the annual evaluation of their performance, qualifications and independence, and negotiation of fees; (c) the implementation and evaluation of the Company’s internal accounting and
financial controls, procedures and policies; and (d) the compliance with certain legal and regulatory requirements, including programs and policies established by management or our Board of Directors. The Audit Committee is composed solely of independent directors. The Audit Committee regularly reviews financial information contained in the Company’s quarterly earnings releases, and reviews the appropriateness of non-GAAP financial measures disclosed by the Company. The current Audit Committee charter is available on our website at www.lithiamotors.com.

www.investors.lithiadriveway.com.

In discharging our responsibilities, we have met with the Company’s management and its independent registered public accounting firm, KPMG LLP, to review the Company’s accounting functions and the audit process. We have also met regularly with the Company’s Senior Manager of Internal AuditDirector, SOX & Advisory, to review the nature and extent of the Company’s internal controls, the review procedures performed by internal audit regarding such controls and the frequency and results of such reviews. In each case, we discussed the consideration of increased remote work environments and the potential impact of Covid-19 on internal controls. We note that follow up procedures are in place to monitor any corrective actions that have been recommended.

Selection of KPMG as our Auditor

The Audit Committee selects, oversees and evaluates the performance of the independent auditor. In selecting KPMG as our independent auditor, the Audit Committee considered that KPMG has been our auditor for 2831 years, KPMG’s global reach and auto retail industry expertise. The Audit Committee also utilized the Center for Audit Quality’s External Auditor Assessment Tool to assist in evaluating KPMG as our independent auditor. This tool is used annually by the Audit Committee.

Consistent with requirements, the audit partner and concurring review partner rotate at least every five years. A new lead partner rotated on in 2017.2023. The Audit Committee selects the lead partner.

Audit Committee Actions

We hereby report that the Audit Committee has:

1. Reviewed and discussed with management and the Company’s independent registered public accounting firm, KPMG LLP, together and separately, the Company’s audited consolidated financial statements contained in the Company’s Annual Report on Form 10-K for the 2020 fiscal year;

2. Discussed with KPMG the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board and the Securities and Exchange Commission.

3. Received from KPMG the written disclosures and the letter required by applicable requirements of the Public Company Accounting Oversight Board regarding KPMG’s communications with the Audit Committee concerning independence, and discussed with KPMG its independence and any relationships that may impact their objectivity and independence.

1.
Reviewed and discussed with management and the Company’s independent registered public accounting firm, KPMG LLP, together and separately, the Company’s audited consolidated financial statements contained in the Company’s Annual Report on Form 10-K for the 2023 fiscal year;
2.
Discussed with KPMG the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board and the Securities and Exchange Commission; and
3.
Received from KPMG the written disclosures and the letter required by applicable requirements of the Public Company Accounting Oversight Board regarding KPMG’s communications with the Audit Committee concerning independence, and discussed with KPMG its independence and any relationships that may impact their objectivity and independence.

51

We also discussed and reviewed the results of the independent registered public accounting firm’s audit of the Company’s financial statements, the quality and adequacy of the Company’s internal control over financial reporting, and issues relating to auditor independence. In addition, we discussed and reviewed the identification of anythe critical audit mattersmatter with management and with KPMG throughout the year.

Based on our review and discussions with the Company’s management and independent registered public accountants, we recommended to our Board of Directors that the audited financial statements be included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2020,2023, for filing with the Securities and Exchange Commission.

Submitted by:


Susan O. Cain (Chair)


Shauna F. McIntyre


James E. Lentz
Louis P. Miramontes

David J. Robino


52

Stacy Loretz-Congdon
Kenneth E. Roberts
Lithia Motors, Inc. 2024 Proxy Statement
09: Proposal No. 3  68


PROPOSAL NO. 4

TABLE OF CONTENTS

Approve an Amendment and Restatement of Our Restated Articles of Incorporation to Eliminate References to Our Class B Common Stock, Class A Common Stock and Series M Preferred Stock, and to Reclassify our Class A Common Stock as Common Stock.

We are asking shareholders to approve an amendment and restatement of our Restated Articles of Incorporation (the “Articles”) to (a) eliminate provisions relating to (i) our Class B Common Stock, in connection with the automatic conversion of all issued and outstanding shares of Class B Common Stock into shares of Class A Common Stock, and (ii) our Series M -2002 Preferred Stock and Series M-2003 Preferred Stock (together, the “Series M Preferred Stock”), of which no shares remain outstanding, (b) add a provision to automatically reclassify each issued and outstanding share of Class A Common Stock as one (1) share of Common Stock, and (c) replace references to our Class A Common Stock with references to our Common Stock to reflect the automatic reclassification of the Class A Common Stock as Common Stock. You should read carefully the proposed amendment and restatement of our Articles attached as Appendix 1 to this proxy statement (the “Amended and Restated Articles”) before you decide how to vote. In order to facilitate review by our shareholders, Appendix 1 is marked to reflect all changes to be made as a result of this Proposal 4 to our existing Articles.

If this Proposal No. 4 is approved by our shareholders, we intend to promptly file the Amended and Restated Articles with the Secretary of State of the State of Oregon, subject to the right of our Board of Directors to abandon the filing of the Amended and Restated Articles, as described in more detail below.

10
Reasons for the Amendment and Restatement

Currently, Section 4(c) of Article III of the Articles provides that each share of Class B Common Stock outstanding on the record date for any annual meeting of shareholders will automatically convert into one (1) share of Class A Common Stock if the number of shares of Class B Common Stock then outstanding is less than one percent (1%) of the aggregate number of shares of Class B Common Stock and Class A Common Stock then outstanding (the “Conversion Threshold”), as determined by the Secretary of the Company.

In connection with his Transition Agreement, Sidney B. DeBoer, our founder, chairman and only beneficial owner of our Class B Common Stock, agreed to cause all of his remaining shares of Class B common stock to be converted into shares of Class A common stock on or before December 31, 2025. Effective on February 23, 2021, and well in advance of the 2025 deadline, Mr. DeBoer converted all remaining shares of Class B Common Stock to Class A Common Stock.

As a result of the conversion noted above there are no longer any shares of Class B Common Stock issued and outstanding, we have no plans to issue any of the 25,000,000 authorized shares of Class B Common Stock in the future and our capital structure consists of a single class of common stock. Similarly, there are no shares of Series M Preferred Stock currently outstanding and we have no plans to issue any shares of our Series M Preferred Stock in the future. Our Board of Directors believes that our Articles as currently in effect may confuse shareholders, the investing public and other third parties because of references to our Class B Common Stock, Class A Common Stock and Series M Preferred Stock. Among other things, eliminating these references will help to prevent any mistaken belief

53

Additional Ownership Information

on the part of the investing public or others who report on or follow our publicly-traded equity securities that we may have another outstanding class of common equity or outstanding preferred equity.

Provisions proposed to be added or eliminated, as applicable, relate to, among other things:

a.authorization of Class B Common Stock;
b.rights of Class B Common Stock;
c.restrictions on transfer of Class B Common Stock;
d.conversion of Class B Common Stock;
e.automatic reclassification of Class A Common Stock as Common Stock;
f.authorization of Series M Preferred Stock;
g.rights of Series M Preferred Stock;
h.redemption of Series M Preferred Stock;
i.conversion of Series M Preferred Stock; and
j.Series M Preferred Stock protective provisions.

We do not intend this proposal to make any substantive change to our Articles (except to reflect the conversion and elimination of Class B Common Stock, the reclassification of Class A Common Stock and the elimination of Series M Preferred Stock). Adoption of this Proposal No. 4 will have no effect upon the future operations or capital structure of the Company.

Conditions Precedent to Effectiveness of the Amendment and Restatement

The effectiveness of the proposed Amended and Restated Articles is conditioned upon each of the following:

a.Approval of the proposal to amend and restate the Articles by a majority of the votes represented by all outstanding shares of our capital stock; and
b.The filing of the Amended and Restated Articles with the Secretary of State of the State of Oregon.

Reservation of Rights by Our Board of Directors

Our Board of Directors reserves the right to abandon the adoption of the amendment and restatement without further action by our shareholders at any time before the filing of the Amended and Restated Articles with the Oregon Secretary of State, even if the proposal has been approved by the shareholders at the annual meeting and all other conditions to such adoption have been satisfied. Although the Board of Directors does not anticipate exercising its rights to abandon the proposal to amend and restate the Articles nor does it contemplate specific events that would trigger abandonment, the Board of Directors will defer or abandon the proposed amendment and restatement if, in its business judgment, the proposal is no longer in the best interests of the Company or its shareholders. By voting in favor of the proposal to amend and restate the Articles, you will also be expressly authorizing the Board of Directors not to proceed with, and abandon, such proposal if it should decide to do so.

Vote Required

A majority of the votes represented by all outstanding shares of our capital stock must be voted “for” this Proposal No. 4 to amend and restate the Articles.

Our Board of Directors unanimously recommends that the shareholders vote FOR the amendment and

restatement of our Restated Articles to eliminate references to our Class B Common Stock, Class A Common

Stock and Series M Preferred Stock, and to reclassify our Class A Common Stock as Common Stock.

54

ADDITIONAL OWNERSHIP

INFORMATION

Security Ownership of Certain Beneficial Owners and Management

The following table sets forth, as of February 26, 202129, 2024 (unless otherwise noted in the footnotes to the table), certain information with respect to ownership of our common stock of (i) persons known by us to be beneficial owners of more than 5% of any class of our common stock, (ii) each director and director nominee, (iii) each named executive officer, and (iv) all current executive officers, directors, and director nominees as a group. Except as noted below, the address of each shareholder
in the table is Lithia Motors, Inc., 150 N. Bartlett Street, Medford, Oregon 97501. Unless otherwise indicated, all persons named as beneficial owners of the Company’s common stock have sole voting power and sole investmentdispositive power with respect to the shares indicated as beneficially owned.

Beneficial OwnerClass A Shares
Beneficially Owned (1)
(#)
Percent
Owned
Blackrock, Inc (2)3,037,36211.6%
55 East 52nd Street; New York, NY 10055  
The Vanguard Group (3)2,287,4288.8%
100 Vanguard Blvd; Malvern, PA 19355  
Abrams Capital Management, LP (4)2,351,0689.0%
222 Berkeley St, 21st Floor; Boston, MA 02116  
Lithia Holding Company, LLC(5)200,000*
Sidney B. DeBoer(5) (6)278,0361.0%
Bryan B. DeBoer(7)245,870*
Tina H. Miller(8)9,041*
Christopher S. Holzshu(9)60,214*
Scott A. Hillier(10)60,093*
Thomas M. Dobry(11)19,374*
Susan O. Cain(12)12,755*
Shauna F. McIntyre(13)1,840*
Louis P. Miramontes(14)3,920*
Kenneth E. Roberts(15)96,329*
David J. Robino(16)7,752*
George N. Hines(17)5,716*
David G. Stork(18)1,115*
All current executive officers and directors as a Group (13 persons)(19) 802,0553.0%
* Less than one percent  

55

Beneficial Owner
Shares Beneficially Owned (#)
Percent
Owned
The Vanguard Group(1)
100 Vanguard Blvd; Malvern, PA 19355
​2,823,349
10.26%
Blackrock, Inc(2)
55 East 52nd Street; New York, NY 10055
​2,352,180
8.54%
Abrams Capital Management, LP(3)
222 Berkeley St, 21st Floor; Boston, MA 02116
​2,391,188
8.69%
MFN Partners, LP(4)
c/o MFN Partners Management, LP 222 Berkeley St, 13th Floor; Boston, MA 02116
1,551,077
5.63%
Harris Associates L.P.(5)
111 South Wacker Drive Suite 4600; Chicago, IL 60606
2,024,667
7.35%
Barrow Hanley Global Investors(6)
2200 Ross Ave, 31st Floor; Dallas, TX 75201-2761
​1,534,162
5.57%
Sidney B. DeBoer(7)(8)
116,853
*
Bryan B. DeBoer(9)
171,623
*
Tina H. Miller
5,181
*
Christopher S. Holzshu
23,972
*
Scott A. Hillier
45,313
*
George N. Hines
1,271
*
Susan O. Cain(8)
13,999
*
James Lentz(8)
1,169
*
Stacy Loretz-Congdon(8)
779
*
Shauna F. McIntyre(8)
1,662
*
Louis P. Miramontes(8)(10)
5,053
*
Kenneth E. Roberts(8)
95,596
*
David J. Robino(8)
9,485
*
All current executive officers and directors as a Group (16 persons)(11)
494,198
1.79%
*
Less than one percent
Lithia Motors, Inc. 2024 Proxy Statement
10: Additional Ownership Information  69


TABLE OF CONTENTS

(1)The Class A common stock is entitled to one vote per share. While Class B common stock would be entitled to 10 votes per share and would be convertible into Class A common stock on a one-for-one basis at the option of the holder thereof, or under certain other circumstances, there are no Class B common stock currently outstanding.
(2)
Beneficial ownership as of December 31, 2020 as reported by BlackRock Inc. in a Schedule 13G/A filed on January 27, 2021. The Schedule 13G/A reports sole voting power with respect to 2,984,585 shares and sole dispositive power with respect to 3,037,362 shares.
(3)Beneficial ownership as of December 31, 202029, 2023 as reported by The Vanguard Group in a Schedule 13G/A filed on February 10, 2021.13, 2023. The Schedule 13G/A reports shared voting power with respect to 43,1829,384 shares, sole dispositive power with respect to 2,222,5732,785,093 shares and shared dispositive power with respect to 64,85538,256 shares.
(4)(2)
Beneficial ownership as of December 31, 20202023 as reported by BlackRock, Inc. in a Schedule 13G/A filed on January 25, 2024. The Schedule 13G/A reports sole voting power with respect to 2,259,988 shares and sole dispositive power with respect to 2,352,180 shares.
(3)
Beneficial ownership as of December 31, 2023 as reported by Abrams Capital Management, L.P., Abrams Capital Partners II, L.P., Abrams Capital, LLC, Abrams Capital Management, LLC, and David Abrams in a Schedule 13G/A filed on February 12, 2021.9, 2024. The Schedule 13G/A reports shared voting and dispositive power with respect to 2,351,0682,391,188 shares by Abrams Capital Management, L.P., Abrams Capital Management, LLC, and David Abrams, with respect to 2,189,1022,229,222 shares by Abrams Capital, LLC, and with respect to 1,941,198 shares by Abrams Capital Partners II, L.P.
(4)
(5)Sidney B. DeBoer is the managerBeneficial ownership as of Lithia HoldingOctober 28, 2022 as reported by MFN Partners, LP, MFN Partners GP, LLC, MFN Partners Management, LP, MFN Partners Management, LLC, Michael F. DeMichele, and he has the soleFarhad Nanji in a Schedule 13G filed on October 28, 2022. The Schedule 13G reports shared voting and investmentdispositive power with respect to all of the Class A common stock. All of the 200,000 shares of Class A common stock are pledged by Lithia Holding to secure a loan. If the creditors foreclose on those shares of Class A common stock, we could experience a change of control. In March 2013, we adopted changes to our insider trading policy and our stock ownership guidelines to prohibit future pledging and hedging transactions. Existing pledges, including the pledge by Lithia Holding, and pledges under replacement financial arrangements, were grandfathered. (See "Non-Employee Director Stock Ownership Policy; Hedging and Pledging Restrictions” above). All shares held by Lithia Holding are deemed beneficially owned Sidney B. DeBoer. The following table gives tabular information regarding the ownership of Lithia Holding:

Unit HolderUnits Owned (#)Percent
DeBoer Family LLC36,26455.8%
Heimann Family LLC27,39442.2%
Bryan B. DeBoer1,3072.0%
 64,965100.0%

(a)Sidney B. DeBoer is the manager of the DeBoer Family LLC, whose members include Mr. DeBoer and other family members.
(b)M.L. “Dick” Heimann is the manager of the Heimann Family LLC, whose members include Mr. Heimann and other family members.

(6)Sidney B. DeBoer has sole voting power with respect to 277,647 shares of Class A common stock and dispositive power with respect to 77,647 shares of Class A common stock.shares.
(5)
(7)Bryan B. DeBoer hasBeneficial ownership as of December 31, 2023 as reported by Harris Associates L.P. and Harris Associates, Inc. in a Schedule 13G filed on February 14, 2024. The Schedule 13G reports sole voting and dispositive power with respect to 151,587 sharesall of Class A common stock.the shares.
(6)
(8)Tina H. Miller has sole voting and dispositive power with respect to 2,163 shares of Class A common stock.
(9)Christopher S. Holzshu has sole voting and dispositive power with respect to 30,901 shares of Class A common stock.
(10)Scott A. Hillier has sole voting and dispositive power with respect to 49,296 shares of Class A common stock.
(11)Thomas M. Dobry has sole voting and dispositive power with respect to 8,429 shares of Class A common stock.
(12)Susan O. Cain has sole voting and dispositive power with respect to 12,366 shares of Class A common stock.
(13)Shauna F. McIntyre has sole voting and dispositive power with respect to 1,451 shares of Class A common stock.
(14)Louis P. Miramontes has sole voting and dispositive power with respect to 3,551 shares of Class A common stock.
(15)Kenneth E. Roberts has a line of credit that is secured by the securities held in one of his brokerage accounts, including 48,000 shares of Class A common stock of Lithia; no amounts were drawn on the line of creditBeneficial ownership as of December 31, 2023 as reported by Barrow Hanley Global Investors in a Schedule 13G filed on February 28, 2021. He has13, 2024. The Schedule 13G reports sole voting power with respect to 96,3291,023,453 shares, of Class A common stockshared voting power with respect to 510,709 shares, and sole dispositive power with respect to 48,329 sharesall of Class A common stock.the shares.
(7)
(16)David J. Robino hasIncludes (a) 16,853 shares held directly and (b) 100,000 shares directly held by DeBoer Family LLC. The Sidney B. DeBoer Trust is a member and the sole voting and dispositive power with respect to 7,363 sharesmanager of Class A common stock.the DeBoer Family LLC.
(17)George N. Hines does not have sole voting and dispositive power with respect to any shares of Class A common stock.
(18)David G. Stork has sole voting and dispositive power with respect to 143 shares of Class A common stock.
(19)(8)
Includes 194 shares for each specified person underlying RSUs vesting within 60 days, of February 28, 2021,for which the specified person does not have voting and dispositive power.
(9)
Includes 3,625 shares held in 401(k) accounts (shares held by spouses or othera household members are included in the below tablemember, for informational purposes only).which Bryan B. DeBoer disclaims voting and dispositive power.

Name

Stock Awards Vesting within
60 days

(#)

Shares held by spouse or

other household

members (#)

Shares held in 401(k)

account

(#)

Sidney B. DeBoer3899980
Bryan B. DeBoer03,6250
Tina H. Miller000
Christopher S. Holzshu002,790
Scott A. Hillier000
Thomas M. Dobry000
Susan O. Cain38900
Shauna F. McIntyre38900
Louis P. Miramontes38900
Kenneth E. Roberts38900
David J. Robino38900
George N. Hines000
David G. Stork000

(10)
Includes shares underlying 954 deferred stock units without voting rights under a Deferred Compensation Agreement with the Company.
(11)
Includes 1,552 shares underlying RSUs vesting within 60 days for which current executive officers, directors and director nominees as a group do not have voting and dispositive power and shares underlying 954 deferred stock units for which current executive officers, directors and director nominees as a group do not have voting rights.

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GENERAL INFORMATION

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11
General Information
About the Annual Meeting

Online Meeting

Out of an abundance of caution, and to support the health and safety of our employees, directors and shareholders, our

Our Board of Directors has authorized us to conduct the 20212024 Annual Meeting of Shareholders (the “Annual Meeting”) solely online via the Internet through online shareholder tools as described in the Notice. We believe a fully virtual meeting facilitates greater participation by providing easy access to the meeting. This format empowers shareholders to participate fully from any location around the world.

Mailing Date

On or about March 15, 2021,11, 2024, we mailed to our shareholders a Notice of Internet Availability of Proxy Materials (the "Notice"“Notice”) containing instructions on how to access this proxy statement and our 20212023 Annual Report on Form 10-K. The Notice provides instructions on how to vote online or by telephone and includes instructions on how to receive a paper copy of the proxy materials by mail.

Matters for Consideration at the Annual Meeting

Proposal

Board Vote


Recommendation

Vote Requirement


for Approval

Effect of


Abstention

Effect of Broker

Non-Vote
Proposal No. 1:The election of seven director nominees named in this proxy statement.
FOR ALL
For each director, a majority of votes cast.
No effect.
No effect. Broker
non-votes do not count
as votes cast.
Proposal No. 2:An advisory vote to approve the compensation of our named executive officers.
FOR
FOR
Majority of votes cast.
No effect.
No effect. Broker
non-votes do not count
as votes cast.
Proposal No. 3:To ratify the appointment of KPMG LLP as our independent registered public accounting firm for the year ending December 31, 2021.2024.
FOR
FOR
Majority of votes cast.
No effect.
Broker discretion to vote.
Proposal No. 4: To approve an amendment and restatement of our Restated Articles of Incorporation to eliminate references to our class B common stock, class A common stock and series M preferred stock, and to reclassify our class A common stock as common stockFORMajority of votes outstanding.Has the effect of a vote against.Has the effect of a vote against.

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As of the date of this proxy statement, we are unaware of any matters that may properly be presented at the Annual Meeting. If any other matters are properly presented for consideration at the meeting, the persons named as proxies on the enclosed proxy card, or their duly constituted substitutes, will be deemed authorized to vote those shares for which proxies have been given or otherwise act on such matters in accordance with their judgment.

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Proxies

The Board of Directors has designated Tina Miller, Senior Vice President and Chief Financial Officer, and Kelly Porter,Alyse Ringrose, Corporate Controller as the proxy holders for the Annual Meeting. All properly executed proxies will be voted (except to the extent that authority to vote has been withheld) as specified by the shareholder. Proxies submitted without specification will be:

Voted FORthe seven director nominees listed in this proxy statement;
Voted FORthe approval of our compensation of the named executive officers, as disclosed pursuant to Item 402 of Regulation S-K;officers; and
Voted FORthe ratification of the appointment of KPMG as our independent registered public accounting firm for 2021; and2024.
Voted FOR the approval of the amendment and restatement of our Restated Articles of Incorporation to eliminate references to our class B common stock, class A common stock and series M preferred stock, and to reclassify our class A common stock as common stock.

Voting

Who Can Vote

Only holders of record of our common stock at the close of business on February 26, 2021,29, 2024, the record date, will be entitled to notice of and to vote at the meeting and any adjournment thereof. A list of shareholders entitled to vote at the Annual Meeting will be available during the entire time of the Annual Meeting at the 20212024 Annual Meeting Website. You may vote or submit questions during the Annual Meeting by following the instructions available on the 20212024 Annual Meeting Website during the Annual Meeting.

As of the record date, there were 26,632,37627,530,936 shares of Class A common stock and no shares of Class B common shares outstanding and entitled to vote. Each share of Class A common stock outstanding is entitled to one vote. Our executive officers and directors beneficially own 3.0% (802,055 shares), have sole dispositive power with respect to 1.5% (330,226 shares), and have sole voting power with respect to 2.4% (641,226 shares),hold or control 494,198 shares of the Class A common stock outstanding as of February 26, 2021 representing approximately 1.79% of the same percentage of votes available to be cast at the Annual Meeting. All shares will vote together as a single voting group on all matters submitted to a vote of the shareholders, except as otherwise required by law.

Quorum

For a quorum to exist at the Annual Meeting, there must be represented, in person or by proxy, shares representing a majority of the votes entitled to be cast at the meeting. Proxies that expressly abstain from voting on a particular proposal and broker non-votes will be counted for purposes of determining whether a quorum exists at the Annual Meeting.

“Shareholder of Record” and “Beneficial Ownership”

If your shares are owned directly in your name in an account with our stock transfer agent, Broadridge, you are considered the “shareholder of record” of those shares in your account. If your shares are held in an account with a broker, bank, or other nominee as custodian on your behalf, you are considered a “beneficial shareholder” of those shares, which are held in street name. The

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broker, bank, or other nominee is considered the shareholder of record for those shares. As the beneficial owner, you have the right to instruct the broker, bank, or other nominee on how to vote the shares in your account. In order for your shares to be voted in the way you would like, you must provide voting instructions to your broker, bank, or other nominee by the deadline provided in the proxy materials you receive from your broker, bank, or other nominee. If you do not provide voting instructions to your broker, bank, or other nominee, whether your shares can be voted on your behalf depends on the type of item being considered for vote. Under New York Stock Exchange rules, brokers are permitted to exercise discretionary voting authority only on “routine” matters. Therefore, your broker may vote on Item No. 3 (“Ratification of the appointment of KPMG LLP as our independent registered public accounting firm for 2021”2024”) even if you do not provide voting instructions because it is considered a routine matter. Your broker is not permitted to vote on the other agenda items if you do not provide voting instructions because those items involve matters that are not considered routine. For Item No. 1 (election of sevennine director nominees) and, Item No. 2 (advisory vote to approve the compensation of our named executive officers), if you do not provide voting instructions your shares will not be counted as votes cast for or against. For Item No. 4 (approval of an amendment and restatement of our Articles of Incorporation to eliminate references to our class B common stock, class A common stock and series M preferred stock, and to reclassify our class A common stock as common stock), if you do not provide voting instructions it will have the effect of voting your shares against this item.

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To vote by proxy:

Shareholder of Record
If you are a Beneficial Shareholder

Please promptly complete, sign, date, and return the enclosed proxy card. You may also grant a proxy by calling 1-800-690-6903 or via the Internet by visiting http://www.proxyvote.com.
If you are a Beneficial Shareholder

Please vote your shares by following the instructions set forth in the Notice provided by your broker, bank, trust, or other holder of record. In most cases, you may be permitted to submit your voting instructions by mail, by telephone or via the Internet.

How to Vote

Whether you are a shareholder of record or a beneficial shareholder, you may direct how your shares are voted without participating in the Annual Meeting. We encourage shareholders to vote well before the Annual Meeting, even if they plan to attend the virtual meeting, by completing proxies online or by telephone (at 1-800-690-6903), or, if they received printed copies of these materials, by mailing their proxy cards. Shareholders who attend the virtual Annual Meeting should follow the instructions at http://www.proxyvote.comto vote or submit questions during the meeting. Voting online during the meeting will also replace any previous votes.

How You Can Revoke Your Proxy or Change Your Vote

Shareholders of record may revoke their proxy at any time before the electronic polls close by submitting a later-dated vote online during the Annual Meeting, via the Internet, by telephone, by mail, or by delivering instructions to our Corporate Secretary before the Annual Meeting. Beneficial shareholders may revoke any prior voting instructions by contacting the broker, bank, or other nominee that holds their shares or by voting online during the Annual Meeting. Any written notice revoking a proxy should be sent to Lithia Motors, Inc., Attention: Corporate Secretary, 150 N. Bartlett Street, Medford, Oregon 97501.

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AttendingParticipating in the Annual Meeting

Admission

If you plan to attendparticipate in the Annual Meeting, please be aware of what youthat the Annual Meeting will needbe held virtually. There will be no physical location for shareholders to gain admission,attend. In addition, please note the requirements to attend the meeting virtually, as described below. If you do not comply with the procedures described here for attending the Annual Meeting virtually, you will not be able to participate in the Annual Meeting.

To attend virtually, vote at, and submit questions during, the Annual Meeting, visit www.virtualshareholdermeeting.com/LAD2021 LAD2024and enter the 16-digit control number included in your Notice of Internet Availability of Proxy Materials, voting instructions form, or proxy card. Questions may be submitted in advance of the Annual Meeting by visiting www.virtualshareholdermeeting.com/LAD2021LAD2024 and entering your 16-digit control number. Further information regarding voting rights and the matters to be voted upon is presented in our proxy statement.

Registered shareholders who have misplaced their original proxy materials listing their unique control number can find that information by visiting www.shareholder.broadridge.com/bcisbcis/ and selecting the option to create a profile in the top right-handright- hand corner.

Additionally, if you have difficulty accessing the Annual Meeting through the 20212024 Annual Meeting Website, a phone number will be posted on the website to connect you to technical support.

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Asking Questions

Once online access to the Annual Meeting is open, shareholders may submit questions, if any, on www.virtualshareholdermeeting.com/LAD2021.LAD2024 You will need your unique control number included on your proxy card (printed in the box and marked by the arrow) or on the instructions that accompanied your proxy materials. Questions pertinent to meeting matters will be answered during the meeting, subject to time constraints.

Discretionary Authority

We do not know of any matters to be voted on by shareholders at the Annual Meeting other than those included in this Proxy Statement. If any matter, other than those presented in this Proxy Statement, is properly presented at the meeting, your executed proxy gives the Proxies discretionary authority to vote your shares in accordance with their best judgment with respect to the matter.

Annual Meeting Voting Results

Our inspector of elections will tabulate the vote at the Annual Meeting. We will provide voting results on our website and in a Current Report on Form 8-K filed with the SEC.

Additional Information

Solicitation Expenses

The Company is soliciting proxies for the Annual Meeting. All expenses associated with this solicitation, including the cost of preparing, assembling and mailing the Notice, proxy statement, 20212024 Annual Report to Shareholders, and form of proxy will be borne by us. Our directors, officers and employees may communicate with shareholders by telephone, facsimile, email or personal contact to solicit proxies. These individuals will not be specifically compensated for doing so. We will reimburse brokerage houses and other custodians, nominees and fiduciaries for their reasonable out-of-pocket expenses for forwarding solicitation materials to the beneficial owners of our Class A common stock.

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Electronic Delivery of Proxy Materials

Making the proxy materials available to shareholders via the Internet saves us the cost of printing and mailing documents and will reduce the impact of the Annual Meeting on the environment. If you received only a Notice, you will not receive a printed copy of the proxy materials unless you request it. All shareholders will have the ability to access the proxy materials on a website referred to in the Notice or request to receive a printed set of the proxy materials at no charge. Instructions on how to access the proxy materials on the internet or to request a printed copy may be found in the Notice. In addition, shareholders may request to receive proxy materials in printed form by mail or electronically by email on an ongoing basis by following the instructions on the website referred to in the Notice.

Householding of Proxy Materials

Shareholders of record who have the same address receive only one copy of the Notice Regarding the Availability of Proxy Materials or the Proxy Statement and Annual Report on Form 10-K, as applicable, unless we receive contrary instructions from one or more of the shareholders. This procedure reduces the Company’s printing and mailing costs and the environmental impact of its annual meetings. Shareholders who participate in householding continue to receive separate proxy forms. Householding does not affect dividend check mailings.

Any shareholder who would prefer to have a separate copy of the Notice Regarding the Availability of Proxy Materials, Proxy Statement or Annual Report on Form 10-K delivered to him or her at the shared address for this and future years may elect to do so by calling (877) 331-3084 or by writing to Christopher S. Holzshu, our Secretary, at 150 N. Bartlett Street, Medford, Oregon 97501. A copy of the materials will be sent promptly to the shareholder following receipt of a written or oral request by a shareholder to receive a copy of the Notice Regarding the Availability of Proxy Materials, the Proxy Statement or Annual
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Report on Form 10-K. The foregoing contact information can also be used by shareholders sharing an address to request delivery of a single copy of the Notice Regarding the Availability of Proxy Materials, the Proxy Statement or Annual Report on Form 10-K if they are receiving multiple copies of any of those documents.

Annual Report on Form 10-K

We will provide, without charge, a copy of our Annual Report on Form 10-K as filed with the Securities and Exchange Commission. Written requests should be mailed to the attention of Investor Relations, Lithia Motors, Inc., 150 N. Bartlett Street, Medford, Oregon 97501. You may also find our Form 10-K on our website at www.lithiamotors.com.

www.lithiamotors.com.

Other Materials

All materials filed by us with the SEC may be obtained through the SEC’s website at www.sec.gov.

Communications with the Board

Our Board of Directors has adopted a Shareholder Communication Policy to promote efficient shareholder and interested party communications with our Board of Directors and management. Our Investor Relations Department is responsible for receiving and routing all shareholder and interested party communications. Corporate governance issues are the responsibility of the Nominating and Governance Committee. Our Audit Committee handles concerns or allegations regarding possible violations of accounting or financial reporting matters. Management is the more appropriate group for handling all other matters and we encourage you to contact them accordingly.

61

All correspondence with our Board of Directors or its members must be in writing, directed to the attention of either our Board of Directors or an individual director and delivered to: Investor Relations Department, Lithia Motors, Inc., 150 N. Bartlett Street, Medford, Oregon 97501. The Investor Relations Department will review communications to our Board or individual directors and direct the communication to the named Board member if the communication relates to important Company policies, or to management, if the matter is better addressed by management. The Investor Relations Department copies the Lead Independent Director and our General Counsel on all communications. A complete copy of our Shareholder Communication Policy is available on our website at www.lithiainvestorrelations.comhttps://investors.lithiadriveway.com/ and interested persons may obtain a written copy from the Investor Relations Department.

20222024 Shareholder Proposals or Nominations

Shareholder Proposals

SEC rules require that any shareholder proposal to be included in our proxy materials for consideration at next year’s annual meeting be received by us at our principal executive office no later than November 15, 202111, 2024 (120 days prior to the anniversary of the mailing of the prior year’s Notice of Internet Availability). Shareholders who wish to nominate one or more director candidates for election to the Board to be included in our proxy materials for consideration at next year’s annual meeting must do so in accordance with our Bylaws, which require that notice of such a nomination be delivered to our Secretary at our principal executive offices no earlier than October 16, 202112, 2024 and no later than November 15, 2021 (at least11, 2024 (no earlier than 150 days and no later than 120 days prior to the anniversary of the mailing of the prior year’s proxy materials), and must include the information required by our Bylaws. Shareholders who otherwise wish to present proposals for action at next year’s annual meeting must do so in accordance with our Bylaws, which require shareholders to give us advance written notice of a director nomination or other business to be conducted at any meeting of shareholders. To be timely, the written notice for next year’s annual meeting must be received by our Secretary between December 30, 202124, 2024 and January 29, 202223, 2025 (at least 90 days, and no earlier than 120 days, before the first anniversary of our preceding year’s annual meeting) and must include the information required by our Bylaws. Our mailing address is 150 N. Bartlett Street, Medford, Oregon 97501.

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Shareholder Director Recommendations

The Nominating and Governance Committee will consider potential director nominees recommended by any record or beneficial shareholder. Shareholders may recommend individuals to the Nominating and Governance Committee for consideration as potential director nominees by submitting a written recommendation to the Chairman of the Nominating and Governance Committee in accordance with our Shareholder Communication Policy. To be considered for nomination to the following year’s Board of Directors, the written recommendation must be received at our principal executive office at 150 N. Bartlett Street, Medford, Oregon 97501. In addition to the requirements under our Bylaws with respect to advance notice of any nomination, a shareholder who intends to solicit proxies for a director nominee in accordance with the SEC’s universal proxy rule must comply with the additional requirements of Rule 14a-19(b).
The written recommendation of a director nominee must include the candidate’s name, appropriate biographical information, including information about the candidate’s qualifications and background materials, a statement that the person submitting the recommendation is a shareholder entitled to vote in the election of directors and a consent to serve as director signed by the recommended individual. If the necessary information is received in a timely manner and the shareholder and recommended individual timely cooperates with our due diligence and other processes, the Nominating and Governance Committee will evaluate the shareholder-recommended candidate using substantially the same process, and applying substantially the same criteria, as it uses to evaluate all other candidates. For information regarding minimum qualifications for directors and specific qualities and skills that the Nominating and Governance Committee believes are necessary for our directors to possess, see "Director“Director Qualifications and NominationsNominations” above. Recommended candidates are submitted to our Board to be considered as director nominees. If our Board determines to nominate a shareholder-recommended candidate, the candidate’s name will be included in our proxy and on the ballot at our annual meeting of shareholders.

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CERTAIN RELATIONSHIPS AND TRANSACTIONS
WITH RELATED PERSONS

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12
Certain Relationships and Related
Transactions and Director Independence
The Audit Committee, or another appropriate independent committee, and, where appropriate, our Board of Directors review all transactions between us and any related person, which includes, all of our nominees for director, directors and executive officers and their immediate family members and all persons known to us to be the beneficial owner of more than five percent of any class of our voting securities and their immediate family members, that exceed $120,000 and in which the related person has a direct or indirect material interest. Although we do not maintain a written policy or have written procedures for such review, our Code of Business Conduct and Ethics imposes an obligation on each of our directors and senior executive officers to disclose any actual or apparent conflict of interest involving such person and Lithia. Further, each of our directors and NEOs signs a detailed questionnaire used in the preparation of this proxy statement that requires the disclosure of, among other things, any related-person transaction. The Audit Committee or other independent committee and our Board of Directors review and determine whether to approve or disapprove such transactions in accordance with the Code of ConductsBusiness Conduct and Ethics, based on (i) whether the proposed transaction is on terms that are no less favorable to us than the terms generally made available by us to an unaffiliated third party under similar circumstances and (ii) the extent of the related party’s interest in the proposed transaction.

Sidney B. DeBoer is the father of Bryan B. DeBoer, who is a Director and our Chief Executive Officer, and Mark DeBoer, who is the Company'sCompany’s Vice President of Real Estate. There are no other family relationships between our executive officers and directors.

On September 14, 2015, the Company entered into a Transition Agreement with Sidney B. DeBoer, the Chairman of the Company, to reflect Mr. DeBoer’s changing role at the Company. Under the agreement, effective December 31, 2015, Mr. DeBoer ceased to be an executive officer of the Company, and the Company ceased paying Mr. DeBoer a base salary and contributing to his account under the Company’s Executive Management Non-Qualified Deferred Compensation and SERP. Mr. DeBoer also ceased to be eligible to participate in performance-based compensation arrangements, including under the Company’s Short-Term Incentive Plan and under its Stock Incentive Plan. Under the Transition Agreement the Company pays Mr. DeBoer annual amounts for his prior services rendered as an employee of the Company equal to $1,050,000 and a $42,000 vehicle allowance, and the Company reimburses Mr. DeBoer for amounts payable under the four split-dollar insurance policies described below in this section. A Special Meeting of Shareholders was held on January 21, 2019, where 99.95% of voting shareholders agreed that adding a sunset to the Transition Agreement was in the best interests of the shareholders. Under the amendment to the Transition Agreement that adds the sunset, the Transition Agreement ends on the earlier of Mr. DeBoer’s death or December 31, 2035.

Mr. DeBoer also agreed that, if the amendment to the Transition Agreement was approved by shareholders, he would execute a formal Class B Conversion Agreement whereby Mr. DeBoer would agree to cause all of the remaining shares of Class B common stock to be converted into shares of Class A common stock on or before December 31, 2025. Mr. DeBoer voted his shares as "abstain” at the meeting. On January 22, 2019, Mr. DeBoer executed the amendment to the Transition Agreement and the Class B Conversion Agreement. In advance of the 2025 deadline, Mr. DeBoer completed converting his Class B common Stock into Class A common stock effective February 26, 2021, and thereby no longer holds any Class B common stock. As a result, Lithia no longer has a dual-class structure and all outstanding shares of Lithia common stock have the same value and voting power.

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The Company entered into a Director Service Agreement, effective January 1, 2016, with Sidney B. DeBoer. Under the agreement, the Company agreed to pay Mr. DeBoer in cash a prorated portion of $210,000 (the cash equivalent of the annual amount paid to non-employee directors for the 2015-2016 service year) until the Board of Directors changes the compensation payable to non-employee members of the Board of Directors. Thereafter, for so long as Mr. DeBoer serves as a member of the Board of Directors, the Company will pay him the same compensation, in the same form (cash or equity), as the Company pays to its non-employee directors (as that amount is established by the Board of Directors from time to time).

We maintain four split-dollar “whole-life” insurance policies covering Sidney B. DeBoer, each worth $3,727,600 on maturity and Mr. DeBoer has the right to designate the beneficiary or beneficiaries of the death benefit of each policy. Lithia owns and pays the premium for each of the four policies, and pursuant to the amended Transition Agreement described above, Lithia will continue to pay the premiums for each of the four policies until the earlier of Mr. DeBoer’s death or December 31, 2035. Lithia will receive the greater of the cash surrender value or cumulative premiums paid at the maturity of each policy.
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In 2020,2023, Mark DeBoer, Vice Presidentson of Real Estate,Sid DeBoer and brother of Bryan DeBoer, received a salary of $435,000,$360,000, incentive compensation of $374,000,$320,000 and other compensatory arrangements totaling $49,932.

$12,889. Further, in 2023, Matt Hillier, son of Scott Hillier, earned a total of $199,827.

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APPENDIX 1

AMENDED AND RESTATED ARTICLESTABLE OF INCORPORATION

OF

LITHIA MOTORS, INC.

(as amended as of April 25, 2019)

The following version of the Restated Articles of Incorporation of Lithia Motors, Inc., an Oregon corporation, filed with the Oregon Secretary of State on October 21, 1996, has been prepared for and filed with the Securities and Exchange Commission and includes the amendment reflected in Articles of Amendment filed with the Oregon Secretary of State on May 13, 1999 and April 25, 2019:

ARTICLE I: NAME OF CORPORATION

The name of the corporation is Lithia Motors, Inc.

ARTICLE II: NUMBER OF AUTHORIZED SHARES

The total number of shares of stock of all classes which the corporation shall have the authority to issue is one hundred forty million (140,000,000) shares, consisting of fifteen million (15,000,000) shares of a single class of preferred stock with no par value,and one hundred twenty-five million (100,000,000125,000,000) shares of Class A Common Stock with no par value, and twenty-five million (25,000,000) shares of Class B.

Immediately upon effectiveness of these Amended and Restated Articles of Incorporation (the “Effective Time”), and without any further action on the part of the corporation or its shareholders, each share of Class A Common Stock with no par value. After any shares of Class A Common Stock are issued and outstanding prior to the Effective Time, the Board of Directors of the corporation shall not, without the vote or consent of the holders of the corporation’s Class A Common Stock, issue any shares of Class B Common Stock except as provided by Article III, Section 2.shall automatically be reclassified as one fully paid and nonassessable share of Common Stock.

ARTICLE III: RIGHTS AND LIMITATIONS OF CAPITAL STOCK

The relative rights and limitations of each class of capital stock shall be as set forth in this Article III.

Section 1. Voting of Class A and Class BCommon Stock.

CONTENTS

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(a)      In all elections of directors, and in all other matters as to which the vote or consent of shareholders of the corporation shall be required or shall be taken, each holder of one or more shares of Class A Common Stock shall be entitled to one (1) vote for each share of the Class A Common Stock then held.

(b)      In all elections of directors, and in all other matters as to which the vote or consent of shareholders of the corporation shall be required or shall be taken, each holder of one or more shares of Class B Common Stock shall be entitled to ten (10) votes for each share of the Class B Common Stock then held.

(c)      Except as otherwise required by law, the holders of shares of Class A Common Stock and the holders of shares of Class B Common Stock shall vote together as one class on all matters submitted to a vote of the corporation’s shareholders.

Section 2. Dividends and Distributions.

With Respect to Class A and Class B Stock. The holders of shares of Class A Common Stock and the holders of shares of Class B Common Stock shall be entitled to receive whatever dividends, payable in cash or otherwise, are lawfully declared by the Board of Directors from time to time with respect to those shares. Shares of Class A Common Stock and Class B Common Stock shall have equal rights to share in and receive any dividends, liquidation proceeds and other distributions made by the corporation with respect to the corporation’s common stock. In furtherance of and not limiting the foregoing, in the event that the holders of shares of Class A Common Stock are entitled to receive a dividend or distribution payable in whole or in part in additional shares of Class A Common Stock, the holders of shares of Class B Common Stock shall be entitled to receive a proportionately equal dividend or distribution payable in shares of Class B Common Stock.

Section 3. Restrictions on Transfer of Class BPreferred Stock.

(a)      Except as provided in subsection 3(b) of this Article III, no person holding shares of Class B Common Stock or any beneficial interest therein (a “Class B Holder”) may transfer any interest in such Class B shares to any person other than a “Permitted Transferee”. Neither the corporation nor the transfer agent, if any, for the Class B Common Stock (the “Transfer Agent”), shall register the transfer of any interest in shares of Class B Common Stock, except to a “Permitted Transferee” of the transferor.

(b)      For purposes of this Section 3, the term “Permitted Transferee” shall mean and include the corporation and also shall have the following meanings in the indicated circumstances:

(1)      In the case of a Class B Holder who is a natural person holding record and beneficial ownership of one or more shares of Class B Common Stock, “Permitted Transferee” means:

(i) The spouse of that Class B Holder (the “Spouse”).

(ii)     A lineal descendant of a great grandparent of that Class B Holder or of the Spouse (a “Descendant”).

(iii)    The trustee of a trust (including a voting trust) maintained for the benefit of any one or more of the following persons, and for no other person: (A) that Class B Holder, (B) the Spouse, (C) one or more Descendants, or (D) an organization to which contributions are deductible for federal income, estate or gift tax purposes (a “Charitable Organization”). A trust described in the preceding sentence may grant a general or special power of appointment to the Spouse or to one or more of

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the Descendants. A trust described in the first sentence of this subsection 3(b)(1)(iii) may permit trust assets to be used to pay taxes, legacies and other obligations of the trust or of the estate of the Class B Holder which are payable by reason of the death of the Class B Holder, the Spouse or a Descendant. In order to be a “Permitted Transferee”, a trust which is otherwise described in this subsection 3(b)(1)(iii) must prohibit any transfer (other than the granting of a power of appointment as provided in the second sentence of this subsection 3(b)(1)(iii)) of any beneficial interest in shares of Class B Common Stock to any person other than “Permitted Transferees” as defined in clauses (A) through (D) of this subsection 3(b)(1)(iii). A trust which satisfies all of the conditions of this subsection 3(b)(1)(iii) shall be referred to herein as a “Trust”.

(iv)      Any Charitable Organization, including but not limited to a Charitable Organization established by that Class B Holder or a Descendant.

(v)      An Individual Retirement Account, as defined in Section 408(a) of the Internal Revenue Code, with respect to which that Class B Holder is a participant or beneficiary, but only if that Class B Holder is vested with the power to direct the investment of funds deposited into that Individual Retirement Account and to control the voting of securities held by that Individual Retirement Account (an “IRA”).

(vi)      A pension, profit sharing, stock bonus or other type of plan or trust with respect to which that Class B Holder is a participant or beneficiary and which satisfies the requirements for qualification under Section 401 of the Internal Revenue Code, but only if that Class B Holder is vested with the power to direct the investment of funds deposited into that plan or trust and to control the voting of securities held by that plan or trust (a “Plan”).

(vii)     A corporation all of the outstanding capital stock of which is owned by persons who are included in one or more of the following classes of permitted owners: (A) that Class B Holder, (B) the Spouse, (C) one or more Descendants, (D) any Permitted Transferee of that Class B Holder (determined pursuant to this subsection 3(b)), (E) any other Class B Holder, and/or (F) a Permitted Transferee of any other Class B Holder (determined pursuant to this subsection 3(b)). If 50% or more of the voting shares of a corporation described in the preceding sentence (or of any survivor of a merger or consolidation of such a corporation), are acquired in the aggregate by one or more persons who are not included in one or more of the classes of permitted owners described in the preceding sentence, then all shares of Class B Common Stock then held by that corporation shall be deemed without further act on any person’s part to be converted into shares of Class A Common Stock in accordance with the provisions of subsection 4(b) of this Article III, and any and all stock certificates representing those shares of Class B Common Stock shall thereupon cease to represent shares of Class B Common Stock and shall thereafter be deemed for all purposes to represent an identical number of shares of Class A Common Stock.

(viii)    A partnership in which more than fifty percent (50%) of the capital interests and more than fifty percent (50%) of the voting interests are owned by persons who are included in one or more of the following classes of permitted owners: (A) that Class B Holder, (B) the Spouse, (C) one or more Descendants, (D) any Permitted Transferee of that Class B Holder (determined pursuant to this subsection 3(b)), (E) any other Class B Holder, and/or (F) a Permitted Transferee of any other Class B Holder (determined pursuant to this subsection 3(b)). If 50% or more of the capital interests or 50% or more of the voting interests in a partnership described in the preceding sentence are acquired in the aggregate by one or more persons who are not included in one or more of the classes of permitted owners described in the preceding sentence, then all shares of Class B Common Stock then held by that partnership shall be deemed without further act on any person’s part to be converted into shares of Class A Common Stock in accordance with the provisions of subsection 4(b) of this Article III, and any and all stock certificates representing those shares of Class B Common Stock shall thereupon cease to represent shares of Class B Common Stock and shall thereafter be deemed for all purposes to represent an identical number of shares of Class A Common Stock.

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(ix)     A limited liability company in which more than fifty percent (50%) of the capital interests and more than fifty percent (50%) of the voting interests are owned by persons who are included in one or more of the following classes of permitted owners: (A) that Class B Holder, (B) the Spouse, (C) one or more Descendants, (D) any Permitted Transferee of that Class B Holder (determined pursuant to this subsection 3(b)), (E) any other Class B Holder, and/or (F) a Permitted Transferee of any other Class B Holder (determined pursuant to this subsection 3(b)). If 50% or more of the capital interests or 50% or more of the voting interests in a limited liability company described in the preceding sentence are acquired in the aggregate by one or more persons who are not included in one or more of the classes of permitted owners described in the preceding sentence, then all shares of Class B Common Stock then held by that limited liability company shall be deemed without further act on any person’s part to be converted into shares of Class A Common Stock in accordance with the provisions of subsection 4(b) of this Article III, and any and all stock certificates representing those shares of Class B Common Stock shall thereupon cease to represent shares of Class B Common Stock and shall thereafter be deemed for all purposes to represent an identical number of shares of Class A Common Stock.

(x)      Another Class B Holder or another Class B Holder’s Permitted Transferee (determined pursuant to this subsection 3(b)).

(xi)     In the event of the death of a Class B Holder, that Class B Holder’s estate and heirs.

(2)      In the case of a Class B Holder which is holding shares of Class B Common Stock as trustee of an IRA, a Plan or a Trust other than a Trust described in subsection 3(b)(3) of this Article III, each of the following shall be a “Permitted Transferee”: (a) any participant in or beneficiary of such IRA, such Plan or such Trust, (b) the person who transferred those shares of Class B Common Stock to such IRA, such Plan or such Trust, and (c) a Permitted Transferee of any person described in clause (a) or (b) of this subsection 3(b)(2).

(3)      In the case of a Class B Holder which is holding shares of Class B Common Stock as trustee pursuant to a Trust which is irrevocable on the “Issue Date” (as defined in subsection 3(d)(6)), “Permitted Transferee” means any person in existence on the Issue Date to whom or for whose benefit principal may be distributed either during the term of that Trust or at the end of the term of that Trust, whether by power of appointment or otherwise.

(4)      In the case of a Class B Holder which is holding record (but not beneficial) ownership of shares of Class B Common Stock as nominee for the person who is the beneficial owner thereof on the “Issue Date”, “Permitted Transferee” means that beneficial owner and a Permitted Transferee of that beneficial owner (determined pursuant to this subsection 3(b)).

(5)      In the case of a Class B Holder which is a partnership holding record and beneficial ownership of shares of Class B Common Stock, “Permitted Transferee” means any person who is a partner of that partnership at the time that partnership first becomes a Class B Holder, and also means any Permitted Transferee of that partner (determined pursuant to this subsection 3(b)).

(6)      In the case of a Class B Holder which is a limited liability company holding record and beneficial ownership of shares of Class B Common Stock, “Permitted Transferee” means any person who is a member of that limited liability company at the time that limited liability company first becomes a Class B Holder, and also means any Permitted Transferee of that member (determined pursuant to this subsection 3(b)).

(7)      In the case of a Class B Holder which is a corporation (other than a Charitable Organization described in subsection 3(b)(1)(iv)) holding record and beneficial ownership of shares of Class B Common Stock (a “Corporate Holder”), “Permitted Transferee” means: (a) any person who is a shareholder of that Corporate Holder at the time the Corporate Holder first becomes a Class B Holder, or any Permitted Transferee of any such shareholder (determined pursuant to this subsection 3(b)); and

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(b) the survivor (the “Survivor”) of a merger or consolidation of that Corporate Holder, but only for so long as that Survivor is controlled, directly or indirectly, by: (i) those shareholders of the Corporate Holder who are shareholders of the Corporate Holder at the time the Corporate Holder first becomes a Class B Holder, and/or (ii) any Permitted Transferees of such shareholders (determined pursuant to this subsection 3(b)).

(8)      In the case of a Class B Holder which is the estate of a deceased Class B Holder which held record and beneficial ownership of shares of Class B Common Stock at the time of death, and in the case of a Class B Holder which is the estate of a bankrupt or insolvent Class B Holder which held record and beneficial ownership of shares of Class B Common Stock at the time of bankruptcy or insolvency, “Permitted Transferee” means a Permitted Transferee of that deceased, bankrupt or insolvent Class B Holder (determined pursuant to this subsection 3(b)).

(9)      In the case of any Class B Holder who desires to gift one or more shares of Class B Common Stock to any other Class B Holder or to any Permitted Transferee of any other Class B Holder (determined pursuant to this subsection 3(b)), “Permitted Transferee” means any such other donee Class B Holder or Permitted Transferee.

(10)    In the case of any Class B Holder, “Permitted Transferee” means any person which will hold record (but not beneficial) ownership of shares of Class B Common Stock as nominee for that Class B Holder or a Permitted Transferee of that Class B Holder (determined pursuant to this subsection 3(b)).

(11)    Only those persons specifically identified as “Permitted Transferees” in the preceding provisions of this subsection 3(b) shall be “Permitted Transferees” for purposes of this Section 3.

(c)      Notwithstanding any contrary provision set forth in this Section 3, any Class B Holder may pledge that Holder’s shares of Class B Common Stock to a pledgee pursuant to a bona fide pledge of those shares as collateral security for indebtedness due to the pledgee, provided that such shares shall not be transferred to, registered in the name of, or voted by, the pledgee and shall remain subject to the provisions of this Section 3. In the event foreclosure or other similar action by a pledgee shall cause record or beneficial ownership of pledged Class B Common Stock to be transferred to a person who is not a Permitted Transferee of the pledgor, such pledged shares of Class B Common Stock shall be converted into shares of Class A Common Stock at the moment of transfer of ownership, in accordance with the provisions of subsection 4(b).

(d)      For purposes of this Article III:

(1)      The relationship between any two persons which is derived by or through legal adoption shall be considered a natural relationship.

(2)      Each joint owner of shares of Class B Common Stock and each owner of a community property interest in shares of Class B Common Stock shall be considered a “Class B Holder” of such shares.

(3)      A minor for whom shares of Class B Common Stock are held pursuant to a Uniform Transfer to Minors Act or similar law shall be considered to be the Class B Holder of such shares (and the custodian of those shares shall not be considered to be a Class B Holder of those shares).

(4)      Unless otherwise specified, the term “person” means and includes natural persons, corporations, partnerships, unincorporated associations, firms, joint ventures, limited liability companies, trusts and all other entities.

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(5)      The term “transfer” shall mean and include any form of voluntary or involuntary sale, exchange, gift, bequest, devise, assignment, disposition, pledge, hypothecation, encumbrance, appointment, grant of voting power or proxy, or other conveyance of any and every kind, including but not limited to conveyances by operation of law.

(6)      With respect to particular shares of Class B Common Stock, the “Issue Date” shall be the date on which those shares of Class B Common Stock are first issued by the corporation.

(e)      Any purported transfer of shares of Class B Common Stock to any person who is not a Permitted Transferee shall be void and of no effect, and the purported transferee shall have no rights as a shareholder of the corporation and no other rights against or with respect to the corporation. The corporation may, as a condition to the transfer or the registration of transfer of shares of Class B Common Stock to a purported Permitted Transferee, require the furnishing of such affidavits or other proof as the corporation deems necessary to establish that such transferee is a Permitted Transferee. Each certificate representing shares of Class B Common Stock shall be endorsed with a legend which states that shares of Class B Common Stock are not transferable to any person other than certain restricted transferees and are subject to certain restrictions as set forth in the Restated Articles of Incorporation filed by the corporation with the Secretary of State of the State of Oregon.

Section 4. Conversion of Class B Common Stock.

(a)      Each holder of one or more shares of Class B Common Stock shall have the right and option at any time to convert one or more shares of Class B Common Stock into an equivalent number of fully paid and nonassessable shares of Class A Common Stock (i.e. one share of Class B Common Stock for one share of Class A Common Stock). Such right shall be exercised by the surrender to the corporation (at any time during normal business hours at the principal executive offices of the corporation or at the office of the Transfer Agent) of the certificate representing the share(s) of Class B Common Stock to be converted, accompanied by: (1) a written notice stating the election by the holder thereof to convert, and (2) instruments of transfer (if so required by the corporation or the Transfer Agent), in form satisfactory to the corporation and to the Transfer Agent, duly executed by such holder or such holder’s duly authorized attorney, and (3) transfer tax stamps or funds therefor (if required pursuant to subsection 4(f)).

(b)      Subject to, and without limiting the effect of, subsection 3(e), if there is any transfer or other change in the beneficial ownership (as determined under Rule 13d-3 promulgated by the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended) of any share of Class B Common Stock or of any interest in any share of Class B Common Stock, and if the new beneficial owner of that share of Class B Common Stock is not a “Permitted Transferee” (as defined in subsection 3(b) of this Article III) of the person who shall have been the beneficial owner of that share of Class B Common Stock immediately prior to that change in beneficial ownership, then each such share of Class B Common Stock shall thereupon be converted automatically into one (1) fully paid and nonassessable share of Class A Common Stock, and any and all stock certificates representing each such share of Class B Common Stock shall thereupon cease to represent shares of Class B Common Stock and shall thereafter be deemed for all purposes to represent an identical number of shares of Class A Common Stock.

(1)      A determination by the Secretary of the corporation that a change in beneficial ownership of one or more shares of Class B Common Stock requires conversion under this subsection 4(b) shall be conclusive. If the Secretary of the corporation determines that a change in beneficial ownership of one or more shares of Class B Common Stock requires conversion under this subsection 4(b), then the Secretary of the corporation shall promptly request that each holder of record of each such share of Class B Common Stock deliver to the corporation for conversion hereunder, and each such holder shall thereupon be required, within ten (10) days following that request, to deliver to the corporation for conversion hereunder, the certificate representing each such share of Class B Common Stock, together with instruments of transfer, in form satisfactory to the corporation

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and Transfer Agent, duly executed by such holder or such holder’s duly authorized attorney, and together with transfer tax stamps or funds therefor (if required pursuant to subsection 4(f)).

(2)      Notwithstanding any other provision of this Article III, the transfer to any person of capital interests, voting interests or other membership interests in a limited liability company which holds record and beneficial ownership of shares of Class B Common Stock shall not cause or be deemed to have caused any change in the beneficial ownership of any share(s) of Class B Common Stock or of any interest(s) in share(s) of Class B Common Stock which are owned by that limited liability company, unless and until such time as 50% or more of the capital interests or 50% or more of the voting interests in that limited liability company are held by one or more persons who would not be “Permitted Transferees” (as determined under subsection 3(b)(6)) of that limited liability company. If at any time the Secretary of the corporation determines that 50% or more of the capital interests or 50% or more of the voting interests in a limited liability company (which holds record and beneficial ownership of shares of Class B Common Stock) are acquired or held by one or more persons who would not be “Permitted Transferees” (as determined under subsection 3(b)(6)) of that limited liability company, then all shares of Class B Common Stock then held by that limited liability company shall be converted automatically into an equivalent number of shares of Class A Common Stock in accordance with the provisions of this subsection 4(b), and any and all stock certificates representing those shares of Class B Common Stock shall thereupon cease to represent shares of Class B Common Stock and shall thereafter be deemed for all purposes to represent an identical number of shares of Class A Common Stock.

(c)      If, on the record date for any annual meeting of shareholders, the number of shares of Class B Common Stock then outstanding is less than one percent (1%) of the aggregate number of shares of Class B Common Stock and Class A Common Stock then outstanding, as determined by the Secretary of the corporation, then each share of Class B Common Stock then outstanding shall thereupon automatically be converted into one (1) fully paid and nonassessable share of Class A Common Stock, and each share of Class B Common Stock then authorized but unissued shall thereupon automatically be deemed an authorized but unissued share of Class A Common Stock. Upon making such determination, the Secretary of the corporation shall promptly request that each holder of record of one or more shares of Class B Common Stock deliver to the corporation for conversion hereunder, and each such holder shall thereupon be required, within ten (10) days following that request, to deliver to the corporation for conversion hereunder, the certificates representing all shares of Class B Common Stock held by such holder, together with instruments of transfer in form satisfactory to the corporation and Transfer Agent, duly executed by such holder or such holder’s duly authorized attorney, and together with transfer tax stamps or funds therefor (if required pursuant to subsection 4(f)).

(d)      As promptly as practicable following the surrender for conversion of a certificate representing shares of Class B Common Stock in the manner provided in subsections (a), (b) or (c) of this Section 4 and the payment in cash of any amount required by the provisions of subsection 4(f), the corporation will deliver or cause to be delivered at the office of the Transfer Agent, to or upon the written order of the holder of such certificate, a certificate or certificates representing the number of full shares of Class A Common Stock issuable upon such conversion, issued in such name or names as such holder may direct. In the case of a conversion under subsection 4(a), the conversion shall be deemed to have been made immediately prior to the close of business on the date of the surrender of the certificate representing the converted shares of Class B Common Stock. In the case of a conversion under subsection 4(b), the conversion shall be deemed to have been made on the date that the beneficial ownership of such share(s) has changed as set forth in subsection 4(b). In the case of a conversion under subsection 4(c), the conversion shall be deemed to have occurred on the annual meeting record date on which the condition set forth in subsection 4(c) is determined by the Secretary of the corporation to have occurred. Upon the date of any conversion under subsection 4(b), all rights of the holder of the converted share(s) of Class B Common Stock shall cease, and the new beneficial owner(s) of such shares shall be treated for all purposes as having become the record holder(s) of the shares of Class A Common Stock issued in the conversion. Upon the date of any conversion under subsection 4(c), all rights of the holders of shares of Class B Common Stock shall cease, and such holders shall be treated for all purposes as having become the record holders of the shares of Class A Common Stock issued in the conversion.

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(e)      The corporation covenants that it will at all times reserve and keep available, solely for the purpose of enabling the issuance upon conversion of all outstanding shares of Class B Common Stock, a number of shares of Class A Common Stock which is equal to the number of then-outstanding shares of Class B Common Stock. The preceding sentence shall not preclude the corporation from satisfying its obligations in respect of the conversion of outstanding shares of Class B Common Stock by delivery of purchased shares of Class A Common Stock which are held in the treasury of the corporation. The corporation covenants that if any shares of Class A Common Stock required to be reserved for purposes of conversion hereunder shall require registration with or the approval of any governmental authority under any federal or state law before such shares of Class A Common Stock may be issued upon conversion, then the corporation will cause such shares to be duly registered or approved. Prior to delivery of shares of Class A Common Stock which are required to be delivered in connection with the conversion of shares of Class B Common Stock, the corporation will endeavor to list those shares of Class A Common Stock upon each national securities exchange upon which the outstanding Class A Common Stock is listed at the time of such delivery. The corporation covenants that all shares of Class A Common Stock which are issued upon conversion of shares of fully paid and nonassessable Class B Common Stock shall, upon issue, be fully paid and nonassessable.

(f)      The issuance of certificates for shares of Class A Common Stock upon conversion of shares of Class B Common Stock shall be made without charge for any stamp or other similar tax in respect of such issuance. However, if any such certificate is to be issued in a name other than the person in whose name the converted shares of Class B Common Stock are registered immediately prior to conversion, then the person or persons requesting the issuance thereof shall pay to the corporation the amount of any tax which may be payable in connection with any transfer involved in such issuance, or shall establish to the satisfaction of the corporation that such tax has been paid.

Section 5. Preferred Stock.

The Board of Directors of the corporation shall have the authority at any time, without action of the shareholders, to adopt and file articles of amendment which provide for the issuance of shares of preferred stock in one or more series. The Board of Directors may establish, fix and/or alter the designations, powers, preferences, qualifications, limitations, restrictions and/or relative rights applicable to any series of preferred stock, including, without limitation, dividend rights (and whether dividends are cumulative), conversion rights( if any), voting rights (including the number of votes, if any, per share, as well as the number of members, if any, of the Board of Directors or the percentage of members, if any, of the Board of Directors each series of preferred stock may be entitled to elect), rights and terms of redemption (including sinking fund provisions, if any), redemption price and liquidation preferences of any wholly unissued series of preferred stock, and the number of shares constituting any such series and the designation thereof. The Board of Directors also is authorized to increase or decrease the number of shares of any series of preferred stock subsequent to the issuance of shares of such series, but not below the number of shares of such series then outstanding. Notwithstanding the preceding sentences of this Section 5,3, the Board of Directors shall have no power to alter the rights of any shares of preferred stock then outstanding without the consent of the holders of a majority of the outstanding shares the rights of which are to be altered. Shares of preferred stock which are redeemed, purchased or otherwise acquired by the corporation may be reissued except as otherwise provided by law.

Section 6. Distributions4. Dissolution, Liquidation or Winding Up.

Upon Liquidation. In the event of any dissolution, liquidation or winding up of the affairs of the corporation in accordance with applicable law, whether voluntary or involuntary, and after payment or provision for payment of the debts and other liabilities of the corporation, the holders of each series of preferred stock, if any, shall be entitled to receive, out of the net assets of the corporation, an amount for each share of preferred stock which is equal to the required amount which shall have been fixed and determined by

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the Board of Directors in the resolution or resolutions creating such shares and series, plus an amount equal to all dividends accrued and unpaid on shares of such series to the date fixed for distribution, and no more, before any of the assets of the corporation shall be distributed or paid over to the holders of Class A or Class B Common Stock. After payment in full of such amounts to the holders of preferred stock of all series, the remaining assets and funds of the corporation shall be divided among and paid to the holders of shares of Class A Common Stock and Class B Common Stock, with each share of Class A and Class B Common Stock being treated equally for such purposes. If, upon such dissolution, liquidation or winding up, the assets of the corporation distributable as aforesaid among the holders of preferred stock of all series shall be insufficient to permit full payment of the required preferential amounts to those holders, then the corporation’s assets shall be distributed ratably among the holders of shares of preferred stock in proportion to the respective total amounts which the holders are entitled to receive as provided in this Section 6.4.

ARTICLE IV: MANAGEMENT OF CORPORATION

The following provisions are inserted for the management of the business and for the conduct of the affairs of the corporation, and for further definition, limitation and regulation of the powers of the corporation and of its directors and shareholders:

Section 1. Election of Directors.

(a)      Except to the extent that these Amended and Restated Articles of Incorporation grant to the holders of any series of preferred stock the right (voting separately by class or series) to elect additional directors under specified circumstances, the number of directors of the corporation shall be as fixed from time to time by or pursuant to the Bylaws of the corporation. The election of directors need not be by written ballot unless required by the Bylaws of the corporation.

(b)      At each annual meeting of shareholders the shareholders shall elect the directors to hold office until the next annual meeting of shareholders and until their respective successors are elected and qualified, subject to prior death, resignation or removal. If the directors shall not have been elected at any annual meeting of shareholders, they may be elected at a special meeting of shareholders called for that purpose in the manner provided by the Bylaws of the corporation.

(c)      Except as provided in Section 2 of this Article IV and in this subsection 1(c), each director shall be elected by the vote of the majority of the votes cast. A majority of votes cast means that the number of votes cast “for” a director’s election exceeds the number of votes cast “against” that director. The following shall not be votes cast: (1) a share whose ballot is marked as withheld; (2) a share otherwise present at the meeting but for which there is an abstention; and (3) a share otherwise present at the meeting for which a shareholder gives no authority or direction. In a contested election, the directors shall be elected by the vote of a plurality of the votes cast.

A contested election is one in which (1) on the last day for delivery of a notice pursuant to Article 1 of the Bylaws of the corporation for any shareholder nomination of a nominee for the Board of Directors, a shareholder has complied with the applicable nomination requirements regarding one or more nominees; and (2) prior to the date that notice of the meeting is given, the Board has not made a determination that none of the candidacies of such nominees creates a bona fide election contest. For purposes of this Section 1, it is assumed that on the last day for delivery of a notice under Article 1 of the Bylaws of the corporation, there is a candidate nominated by the Board of Directors for each of the director positions to be voted on at the meeting. The following procedures apply in a non-contested election. A nominee who does not receive a majority vote shall not be elected. Except as otherwise provided in this paragraph, an incumbent director not elected because he or she does not receive a majority vote shall continue to serve as a holdover director until the earliest of (x) 180 days after the date on which an inspector determines the voting results as to that director pursuant to Section 60.223 of the Oregon Business Corporation Act; (y) the date on which the Board of Directors appoints an individual to fill the office held by such director, which appointment shall constitute the filling of a vacancy by the Board pursuant to

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Section 2.2 of the Bylaws of the corporation; or (z) the date of the director’s resignation. Any vacancy resulting from the nonelection of a director under this Section 1 may be filled by the Board as provided in Section 2.2 of the Bylaws. The Nominating and Governance Committee of the Board of Directors, or any successor thereto, will consider promptly whether to fill the office of a nominee failing to receive a majority vote and make a recommendation to the Board of Directors about filling the office. The Board of Directors will act on the recommendation of the Nominating and Governance Committee, or any successor thereto, and within 180 days after the certification of the shareholder vote will disclose publicly its decision. Except as provided in the next sentence, no director who failed to receive a majority vote for election will participate in the Nominating and Governance Committee (or any successor thereto) recommendation or Board of Directors decision about filling his or her office. If no director receives a majority vote in an uncontested election, then the incumbent directors (i) will nominate a slate of directors and hold a special meeting for the purpose of electing those nominees as soon as practicable, and (ii) may in the interim fill one or more offices with the same director(s) who will continue in office until their successors are elected.

Section 2. Removal of Directors.

Except to the extent that these Amended and Restated Articles of Incorporation grant to the holders of any series of preferred stock the right (voting separately by class or series) to elect directors under specified circumstances, any director or directors may be removed from office at any time, with or without cause, by the affirmative vote of not less than a majority of the total number of votes represented by the then outstanding shares of capital stock of the corporation entitled to vote generally in the election of directors, voting together as a single class. Unless previously filled by the vote of at least a majority of the total number of votes represented by the then outstanding shares of capital stock of the corporation entitled to vote generally in the election of directors (voting together as a single class), any vacancy in the Board of Directors resulting from any such removal may be filled by vote of a majority of the directors then in office, even if less than a quorum, and any directors so chosen shall hold office until the next annual shareholders meeting and until their successors shall have been elected and qualified or until their earlier death, resignation or removal.

Section 3. Right of Preferred Stock to Vote for Directors.

Notwithstanding the foregoing paragraphs of this Article IV, if at any time the Board of Directors of the corporation shall have adopted and filed articles of amendment which give to the holders of any series of preferred stock issued by the corporation the right (voting separately by class or series) to elect directors at an annual or special meeting of shareholders, then the election, term of office, filling of vacancies and other features of such directorships shall be governed by the terms of those articles of amendment applicable thereto (as those articles may be amended from time to time).

Section 4. Calling of Meetings.

Special meetings of shareholders of the corporation for any purpose may be called at any time by: (i) a majority of the Board of Directors, or (ii) the President of the corporation, or (iii) one or more shareholders who, in the aggregate, own shares representing ten percent (10%) or more of the total votes of all shares then outstanding. No other person or persons shall have authority to call a special meeting of the shareholders of the corporation.

ARTICLE V: NO PREEMPTIVE RIGHTS

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No holder of shares of any class of capital stock of the corporation shall have any preemptive or preferential right to subscribe to or otherwise acquire any shares of stock of the corporation, or any obligations or securities convertible into or carrying options or warrants to purchase shares of stock of the corporation, whether now or hereafter authorized and whether unissued or held by the corporation as treasury stock (whether or not the issuance or sale of any such shares, obligations or securities would adversely affect such shareholder’s proportionate voting power), other than any rights which the Board of Directors in its discretion may from time to time grant.

ARTICLE VI: ELECTIONS OR ACTIONS BY WRITTEN CONSENT

Any election of directors or other action by the shareholders of the corporation may be effected at an annual or special meeting of shareholders or by written consent of the shareholders given in lieu of such a meeting. The record date with respect to the determination of shareholders entitled to consent in writing to any action shall be the first date on which a signed written consent setting forth the action to be taken or proposed to be taken is delivered to the corporation by delivery to its registered office in Oregon, to its principal place of business, or to an officer or agent of the corporation having custody of the book in which proceedings of meetings of shareholders are recorded. Any action by written consent shall be deemed effective as of the day on which written consents, signed by all shareholders, are delivered to the corporation by delivery to its registered office in Oregon, to its principal place of business, or to an officer or agent of the corporation having custody of the book in which proceedings of meetings of shareholders are recorded. Any delivery which is made to the corporation’s registered office under this Article VI shall be by hand or by certified or registered mail, return receipt requested.

ARTICLE VII: LIMITATION ON LIABILITY OF DIRECTORS

No director of the Corporation is personally liable to the Corporation or its shareholders for monetary damages for conduct as a director, except for the following:

(a)      Any breach of the director’s duty of loyalty to the Corporation or its shareholders;

(b)      Acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law;

(c)      Any distribution to shareholders that is unlawful under the Oregon Business Corporation Act or successor statute; or

(d)      Any transaction from which the director derived an improper personal benefit.

This Article VII does not limit or eliminate the liability of a director for any act or omission occurring before the effective date of this Article VII. No amendment to or repeal of this Article VII may make any director of the Corporation personally liable to the Corporation or its shareholders for monetary damages for any act or omission as a director occurring before the effective date of that amendment or repeal. This Article VII is intended to limit the liability of any director of the Corporation to the greatest extent authorized under the Oregon Business Corporation Act. Any further limitation on the liability of directors authorized under any amendment to the Oregon Business Corporation Act is incorporated into this Article VII on the effective date of that amendment.

ARTICLE VIII: INDEMNIFICATION

Section 1. Non-Derivative Actions.

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Subject to the provisions of Sections 3, 5 and 6 of this Article VIII, the Corporation shall indemnify any person who was or is a party to or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative, or investigative, (including all appeals) (other than an action by or in the right of the Corporation) by reason of or arising from the fact that the person is or was a director or officer of the Corporation or one of its subsidiaries, or is or was serving at the request of the Corporation as a director, officer, partner, or trustee of another foreign or domestic corporation, partnership, joint venture, trust, employee benefit plan or other enterprise, against reasonable expenses (including attorney’s fees), judgments, fines, penalties, excise taxes assessed with respect to any employee benefit plan and amounts paid in settlement actually and reasonably incurred by the person to be indemnified in connection with such action, suit or proceeding if the person acted in good faith, did not engage in intentional misconduct, and, with respect to any criminal action or proceeding, did not know the conduct was unlawful. The termination of any action, suit or proceeding by judgment, order, settlement, conviction, or upon a plea of nolo contendere or its equivalent, shall not, of itself, create a presumption that the person did not act in good faith or, with respect to any criminal action or proceeding, that the person knew that the conduct was unlawful.

Section 2. Derivative Actions.

Subject to the provisions of Sections 3, 5 and 6 of this Article VIII, the Corporation shall indemnify any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action or suit (including all appeals) by or in the right of the Corporation to procure a judgment in its favor by reason of or arising from the fact that the person is or was a director or officer of the Corporation or one of its subsidiaries, or is or was serving at the request of the Corporation as a director, officer, partner, or trustee of another foreign or domestic corporation, partnership, joint venture, trust, employee benefit plan or other enterprise, against reasonable expenses (including attorneys’ fees) actually incurred by the person to be indemnified in connection with the defense or settlement of such action or suit if the person acted in good faith, provided, however, that no indemnification shall be made in respect of any claim, issue or matter as to which such person shall have been adjudged to be liable for deliberate misconduct in the performance of that person’s duty to the Corporation, for any transaction in which the person received an improper personal benefit, for any breach of the duty of loyalty to the Corporation, or for any distribution to shareholders which is unlawful under the Oregon Business Corporation Act, or successor statute, unless and only to the extent that the court in which such action or suit was brought shall determine upon application that, despite the adjudication of liability but in view of all the circumstances of the case, such person is fairly and reasonably entitled to indemnity for such expenses which the court shall deem proper.

Section 3. Determination of Right to Indemnification in Certain Cases.

Subject to the provisions of Sections 5 and 6 of this Article VIII, indemnification under Sections 1 and 2 of this Article VIII shall not be made by the Corporation unless it is expressly determined that indemnification of the person who is or was an officer or director, or is or was serving at the request of the Corporation as a director, officer, partner, or trustee of another foreign or domestic corporation, partnership, joint venture, trust, employee benefit plan or other enterprise, is proper in the circumstances because the person has met the applicable standard of conduct set forth in Sections 1 or 2 of this Article VIII. That determination may be made by any of the following:

(a)      By the Board of Directors by majority vote of a quorum consisting of directors who are not or were not parties to the action, suit or proceeding;

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(b)      If a quorum cannot be obtained under paragraph (a) of this subsection, by majority vote of a committee duly designated by the Board of Directors consisting solely of two or more directors not at the time parties to the action, suit or proceeding (directors who are parties to the action, suit or proceeding may participate in designation of the committee);

(c)      By special legal counsel selected by the Board of Directors or its committee in the manner prescribed in (a) or (b) or, if a quorum of the Board of Directors cannot be obtained under (a) and a committee cannot be designated under (b) the special legal counsel shall be selected by majority vote of the full Board of Directors, including directors who are parties to the action, suit or proceeding;

If referred to them by Board of Directors of the Corporation by majority vote of a quorum (whether or not such quorum consists in whole or in part of directors who are parties to the action, suit or proceeding), by the shareholders; or

(e)      By a court of competent jurisdiction.

Section 4. Indemnification of Persons Other than Officers or Directors.

Subject to the provisions of Section 6 of this Article VIII, in the event any person not entitled to indemnification under Sections 1 and 2 of this Article VIII was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding of a type referred to in Sections 1 or 2 of this Article VIII by reason of or arising from the fact that such person is or was an employee or agent (including an attorney) of the Corporation or one of its subsidiaries, or is or was serving at the request of the Corporation as an employee or agent (including an attorney) of another foreign or domestic corporation, partnership, joint venture, trust, employee benefit plan or other enterprise, the Board of Directors of the Corporation by a majority vote of a quorum (whether or not such quorum consists in whole or in part of directors who were parties to such action, suit or proceeding) or the stockholders of the Corporation by a majority vote of the outstanding shares upon referral to them by the Board of Directors of the Corporation by a majority vote of a quorum (whether or not such quorum consists in whole or in part of directors who were parties to such action, suit or proceeding) may, but shall not be required to, grant to such person a right of indemnification to the extent described in Sections 1 or 2 of this Article VIII as if the person were acting in a capacity referred to therein, provided that such person meets the applicable standard of conduct set forth in such Sections. Furthermore, the Board of Directors may designate by resolution in advance of any action, suit or proceeding, those employees or agents (including attorneys) who shall have all rights of indemnification granted under Sections 1 and 2 of this Article VIII.

Section 5. Successful Defense.

Notwithstanding any other provision of Sections 1, 2, 3 or 4 of this Article VIII, but subject to the provisions of Section 6 of this Article VIII, to the extent a director, officer, or employee is successful on the merits or otherwise in defense of any action, suit or proceeding referred to in Sections 1, 2 or 4 of this Article VIII, or in defense of any claim, issue or matter therein, that person shall be indemnified against expenses (including attorneys fees) actually and reasonably incurred by him in connection therewith.

Section 6. Condition Precedent to Indemnification.

Under Sections 1, 2, 4 or 5. Any person who desires to receive the benefits otherwise conferred by Sections 1, 2, 4 or 5 of this Article VIII shall promptly notify the Corporation that the person has been named a defendant to an action, suit or proceeding of a type referred to in Sections 1, 2, 4, or 5 of this Article VIII and intends to rely upon the right of indemnification described in Sections 1, 2, 4 or 5 of this Article VIII. The notice shall be in writing and mailed, via registered or certified mail, return receipt requested, to the

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President of the Corporation at the executive offices of the Corporation or, in the event the notice is from the President, to the registered agent of the Corporation. Failure to give the notice required hereby shall entitle the Board of Directors of the Corporation by a majority vote of a quorum (consisting of directors who, insofar as indemnity of officers or directors is concerned, were not parties to such action, suit or proceeding, but who, insofar as indemnity of employees or agents is concerned, may or may not have been parties) or, if referred to them by the Board of Directors of the Corporation by a majority vote of a quorum (consisting of directors who, insofar as indemnity of officers or directors is concerned, were not parties to such action, suit or proceeding, but who, insofar as indemnity of employees or agents is concerned, may or may not have been parties), the shareholders of the Corporation by a majority of the votes entitled to be cast by holders of shares of the Corporation’s stock which have unlimited voting rights to make a determination that such a failure was prejudicial to the Corporation in the circumstances and that, therefore, the right to indemnification referred to in Sections 1, 2 or 4 of this Article VIII shall be denied in its entirety or reduced in amount.

Section 7. Advances for Expenses.

Expenses incurred by a person indemnified hereunder in defending a civil, criminal, administrative or investigative action, suit or proceeding (including all appeals) or threat thereof, may be paid by the Corporation in advance of the final disposition of such action, suit or proceeding upon receipt of an undertaking by or on behalf of such person to repay such expenses if it shall ultimately be determined that the person is not entitled to be indemnified by the Corporation and a written affirmation of the person’s good faith belief that he or she has met the applicable standard of conduct. The undertaking must be a general personal obligation of the party receiving the advances but need not be secured and may be accepted without reference to financial ability to make repayment.

Section 8. Insurance.

The Corporation may purchase and maintain insurance on behalf of any person who is or was a director, officer, employee or agent of the Corporation or one of its subsidiaries or is or was serving at the request of the Corporation as a director, officer, partner, trustee, employee or agent of another foreign or domestic corporation, partnership, joint venture, trust, employee benefit plan or other enterprise against any liability asserted against and incurred by that person in any such capacity, or arising out of his status as such, whether or not the Corporation would have the power to indemnify that person against such liability under the provisions of this Article or under the Oregon Business Corporation Act.

Section 9. Purpose and Exclusivity.

The indemnification referred to in the various Sections of this Article VIII shall be deemed to be in addition to and not in lieu of any other rights to which those indemnified may be entitled under any statute, rule of law or equity, agreement, vote of the stockholders or Board of Directors or otherwise. The Corporation is authorized to enter into agreements of indemnification. The purpose of this Article VIII is to augment the provisions of the Oregon Business Corporation Act dealing with indemnification.

Section 10. Severability.

If any of the provisions of this Article VIII are found, in any action, suit or proceeding, to be invalid or ineffective, the validity and the effect of the remaining provisions shall not be affected.

ARTICLE IX: ARTICLES AND BYLAWS

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Section 1. Amended and Restated Articles of Incorporation.

The corporation reserves the right to alter, amend, repeal or rescind any provision contained in these Amended and Restated Articles of Incorporation in any manner now or hereafter permitted by law, and all rights conferred on shareholders herein are granted subject to this reservation. The affirmative vote of the holders of not less than a majority of the total number of votes represented by the then outstanding shares of capital stock of the corporation entitled to vote generally in the election of directors, voting together as a single class, shall be required to amend or repeal these Amended and Restated Articles of Incorporation, or to adopt any provision inconsistent with the purpose or intent of Articles IV through IX or Section 1 of Article III of these Amended and Restated Articles of Incorporation.

Section 2. Bylaws.

In furtherance and not in limitation of the powers conferred by the Oregon Business Corporation Act, the Board of Directors shall have the power to make, alter, amend, repeal or rescind the Bylaws of the corporation, subject to the power of the shareholders to alter, amend, repeal or rescind any Bylaw made by the Board of Directors.

ARTICLE IX Series M Preferred Stock

Ten Thousand Five Hundred (10,500) shares of Preferred Stock are hereby designated Series M-2002 Preferred Stock (the “Series M-2002 Preferred Stock”). An additional Four Thousand Five Hundred (4,500) shares of Preferred Stock are hereby designated Series M-2003 Preferred Stock (the “Series M-2003 Preferred Stock”). Collectively, the Series M-2002 Preferred Stock and the Series M-2003 Preferred Stock may be referred to as the Series M Preferred Stock. The Series M Preferred Stock will have the preferences, limitations, and relative rights as set forth in this Article IX. Except as otherwise provided in subsection 5(b) of this Article IX, the preferences, limitations and relative rights of the shares of Series M-2002 Preferred Stock and the shares of Series M-2003 Preferred Stock shall be the same.

Section 1. Voting.

Shares of Series M Preferred Stock will vote on an as-if converted basis together with shares of Common Stock as a single voting group on all matters submitted to a vote of the shareholders of the corporation. For purposes of this Section 1, “as-if converted” means that each holder of Series M Preferred Stock shall be entitled to cast a number of votes equal to the number of shares of Class A Common Stock that would have been issuable upon conversion of such holder’s Series M Preferred Stock if the Company had given notice of conversion thereof on the date of the filing with the Colorado Secretary of State of Articles of Merger relating to the merger of Cherry Creek Dodge, Incorporated, a Colorado corporation, with and into Lithia Acquisition Corp. #99-1, a Colorado corporation (the “Filing Date”). Series M Preferred Stock will also entitle the holders thereof to vote as a separate voting group to the extent set forth in Section 6, below.

Section 2. Dividends.

Shares of Series M Preferred Stock shall not have a dividend preference. Shares of Series M Preferred Stock shall, however, participate in any dividend that may, from time to time, be declared by the Board of Directors of the corporation with respect to the corporation’s Common Stock on an as-if converted basis. For purposes of this Section 2, “as-if converted” means that each holder of Series M Preferred Stock shall be entitled to receive the dividend that would be payable on, the number of shares of Class A

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Common Stock that would have been issuable upon conversion of such holder’s Series M Preferred Stock if the Company had given notice of conversion thereof on the record date for the dividend being paid.

Section 3. Distributions Upon Liquidation

(a)      Liquidation Preference. Upon any dissolution, liquidation, or winding up of the corporation, whether voluntary or involuntary (a “Liquidation”), the holders of Series M Preferred Stock will be entitled to receive out of the assets of the corporation available for distribution to shareholders, before any payment or distribution may be made with respect to shares of Common Stock, an amount per share equal to $1,000.00 (such amount to be adjusted proportionately in the event the shares of Series M Preferred Stock are subdivided into a greater number or combined into lesser number). The relative priority of the Series M Preferred Stock’s liquidation rights in comparison to the liquidation rights of any other series of Preferred Stock which may be issued by the corporation will be as determined in the designation of rights and preferences of such other series.

(b)      Allocation of Liquidation Preference. If upon any Liquidation, the assets available to be distributed to the holders of Series M Preferred Stock are insufficient to permit the payment to such holders of the full liquidation preference (including any accrued and unpaid dividends) to which they are entitled pursuant to subsection 3(a), then all of the assets of the corporation available for distribution will be distributed ratably to the holders of shares of Series M Preferred Stock in accordance with the amount payable with respect to each share.

Section 4. Redemption

(a)      Redemption at Option of the Corporation. The corporation may redeem all or any part of the shares of Series M Preferred Stock. Any such redemption at the option of the corporation may occur at any time after that date which is two years from the date of the original issuance of the shares to be redeemed and from time to time thereafter and must occur in the manner prescribed in subsection 4(b) below. In the event of a partial redemption of the outstanding Series M Preferred Stock, the corporation shall call for redemption an equal portion of the shares of Series M Preferred Stock owned by each holder, subject to rounding.

(b)      Notice of Call for Redemption by the Corporation. Before making any redemption pursuant to subsection 4(a), the corporation will deliver a written notice (a “Redemption Notice”) to each record holder of any shares of Series M Preferred Stock. Any Redemption Notice will be sent by certified or registered mail, return receipt requested, or by overnight delivery service, to the address shown for such holder on the corporation’s records. Any Redemption Notice will include: (i) the number of shares of Series M Preferred Stock held of record by such holder which the corporation proposes to redeem; (ii) the redemption price as determined in accordance with subsection 4(c) (the “Redemption Price”) to be paid for each share repurchased; (iii) the date (the “Redemption Date”) on which the corporation proposes to pay the Redemption Price for the shares to be redeemed; and (iv) the person and place to which the holder is to send the certificates representing the shares of Series M Preferred Stock being redeemed. Any Redemption Notice will be sent at least twenty (20) calendar days before the Redemption Date.

(c)      Redemption Price. The Redemption Price of shares of Series M Preferred Stock will be $1,000.00 per share (such amount to be adjusted proportionately in the event the shares of Series M Preferred Stock are subdivided into a greater number or combined into a lesser number). The redemption price shall be payable by wire transfer to such bank account as the holder may designate in writing at the time the certificate is surrendered; provided, however, that if the holder fails to provide wire instructions or the amount payable to the holder is less than $10,000, the corporation may pay the Redemption Price by check delivered to the holder in person or by mail at the most recent address reflected on the corporation’s records. The Redemption Price for each share

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of Series M Preferred Stock shall be paid on the Redemption Date or the date that the certificate representing such share is received by the Company at the place designated in the Redemption Notice, whichever is later. If less than all of the shares represented by a certificate are redeemed, the corporation shall promptly send to the holders a new certificate representing the unredeemed shares.

Section 5. Conversion.

The shares of Series M Preferred Stock will have the following conversion rights:

(a)      Conversion at the Option of the Corporation. Each share of Series M Preferred Stock is convertible, at the option of the corporation, into fully paid and nonassessable shares of the corporation’s Class A Common Stock, at the Conversion Ratio (as defined below) in effect at the time of conversion determined as provided in subsection 5(e).

(b)      Procedures for Conversion at the Option of the Corporation. In order to effect any conversion pursuant to subsection 5(a), the corporation will deliver a written notice (a “Conversion Notice”) to each record holder of any shares of Series M Preferred Stock. Any Conversion Notice will be sent by certified or registered mail, return receipt requested, or by overnight delivery service, to the address shown for such holder on the corporation’s records. Any Conversion Notice will include: (i) the number of shares of Series M Preferred Stock held of record by such holder which the corporation proposes to convert; (ii) an explanation of the calculation of the Conversion Ratio; (iii) the number of shares of Class A Common Stock that such holder will receive as a result of the conversion; (iv) the proposed effective date (the “Conversion Date”) on which the conversion shall be effective (which shall not be more than five business days after the date of the Conversion Notice); and (v) the person and place to which the holder is to send the certificates representing the shares of Series M Preferred Stock being converted.

(c)      Conversion at the Option of the Holder. Any holder of shares of Series M-2002 Preferred Stock may, on or after the earlier of (a) the occurrence of a Change of Control of the corporation (as such phrase is hereinafter defined) or (b) the third anniversary of the Filing Date, tender for conversion all or any part of the shares of Series M-2002 Preferred Stock held by such holder. Any holder of shares of Series M-2003 Preferred Stock may, on or after the earlier of (a) the occurrence of a Change of Control of the corporation (as such phrase is hereinafter defined) or (b) the fourth anniversary of the Filing Date, tender for conversion all or any part of the shares of Series M-2003 Preferred Stock held by such holder. For purposes of this subsection 5(c) a “Change of Control” of the corporation shall be deemed to have occurred only if Lithia Holding Company, L.L.C. ceases to be the beneficial owner of shares of the corporation’s common stock which, in aggregate, represent at least 51% of the total votes of all outstanding shares of the corporation’s common stock.

(d)      Procedures for Conversion at the Option of the Holder. Any conversion of Series M Preferred Stock at the option of the holder of those shares shall be subject to the following terms and conditions:

1.       Any holder of shares of Series M Preferred Stock who wishes to tender some or all of such shares for conversion must give written notice to the corporation at its principal office that the holder elects to convert such shares, including a statement of the number of shares of Series M Preferred Stock to be converted (the “Tendered Shares”), which shall be accompanied by the certificate or certificates representing the Tendered Shares (the “Conversion Election”).

2.       Within two business days of the receipt of a Conversion Election, the corporation will determine whether or not the approval of the corporation’s shareholders is required under any applicable law or the listing requirements of any exchange on which any of the corporation’s securities are then trading prior to the corporation issuing shares of Class A Common Stock upon the conversion of the Tendered Shares. This determination by the corporation shall be final as between the corporation and the holders of the Tendered Shares.

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3.       If the corporation determines that shareholder approval is not necessary prior to the issuance of shares of Class A Common Stock upon the conversion of the Tendered Shares or such shareholder approval has already been obtained, the corporation shall send the holders of the Tendered Shares a Conversion Notice containing the information required in a Conversion Notice given by the corporation pursuant to subsection 5(a) except that the Conversion Date specified in such Conversion Notice shall be a date no later than seven business days after the date on which the corporation received the Conversion Election and the corporation shall be responsible for forwarding on the certificate or certificates representing the Tendered Shares to the appropriate person and place. On such Conversion Date, the Tendered Shares shall be converted into fully paid and nonassessable shares of the corporation’s Class A Common Stock, at the Conversion Ratio (as defined below) determined as provided in subsection 5(e).

4.       If the corporation determines that shareholder approval is necessary prior to the issuance of shares of Class A Common Stock upon the conversion of the Tendered Shares and such shareholder approval has not already been obtained at the time of receipt of Conversion Election or is not obtained within such time after receipt of the Conversion Election as the holders of the Tendered Shares may, in their sole discretion, allow the corporation, the corporation shall redeem the Tendered Shares in accordance with Section 4 except that the Redemption Notice shall only state the corporation’s intent to redeem the Tendered Shares and specify the Redemption Date and the Redemption Date specified in such Redemption Notice shall be a date no later than seven business days after the date on which the corporation received the Conversion Election.

(e)      e) Conversion Ratio. Each share of Series M Preferred Stock shall be convertible into the number of shares of Class A Common Stock that results from dividing (1) $1,000.00 (such amount to be adjusted proportionately in the event the shares of Series M Preferred Stock are subdivided into a greater number or combined into lesser number) by (2) the “fair market value” of the corporation’s Class A Common Stock on the date the Conversion Notice or the Conversion Election, as the case may be, is given (the “Conversion Ratio”). For purposes of the foregoing, the “fair market value” of the corporation’s Class A Common Stock on any date means the average Daily Sales Price over the 15 consecutive trading days ending with the second trading day preceding such date. Daily Sales Price means, for any trading day, (1) the last sales price of the Class A Common Stock reported by the New York Stock Exchange or other principal securities exchange on which shares of Class A Common Stock are then listed or admitted to trading or (2) if not on an exchange, the last sales price quoted by the National Association of Securities Dealers Automated Quotation System (“Nasdaq”), (3) if not traded on an exchange or quoted on Nasdaq, the average of the closing bid and asked prices for the Class A Common Stock as quoted by the National Quotation Bureau’s “Pink Sheets” or the National Association of Securities Dealers” OTC Bulletin Board System or (4) if none of the above are available, the value of the Class A Common Stock as established in good faith by the corporation’s board of directors. No fractional shares shall be issued upon any conversion of shares of Series M Preferred Stock. Instead, the number of shares of Class A Common Stock to be issued shall be rounded down to the nearest whole number and the holder shall receive a cash payment equal to the fair market value (as determined above) of the fractional share which the holder would otherwise have been entitled to receive.

(f)       Conversion Procedures. As of the Conversion Date each holder of shares of Series M Preferred Stock whose shares are being converted will for all purposes be considered to be a holder of the shares of Class A Common Stock into which such shares are being converted and not as a holder of shares of Series M Preferred Stock specified in either the Conversion Notice or in such holder’s Conversion Election. However, before any holder of Series M Preferred Stock will be entitled to receive a certificate representing the shares of Class A Common Stock into which the holder’s shares of Series M Preferred Stock were converted or to receive any distribution with respect to such shares of Class A Common Stock, such holder must surrender the certificate or certificates representing the shares of Series M Preferred Stock which were converted at the office of the corporation or at the office of any transfer agent appointed to serve as such for the corporation’s Class A Common Stock. Upon either the Conversion Date or, if later, the delivery by the holder of the certificates representing the shares of Series M Preferred Stock which were converted, the corporation will cause to be delivered a certificate issued in the name of such holder representing the shares of Class A Common Stock into which such shares of Series M Preferred Stock were converted and, if less than all of the shares of Series M Preferred Stock

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represented by the certificates so delivered were converted, a new certificate representing the unconverted shares of Series M Preferred Stock. If there exists any legend restricting transfer of the surrendered Series M Preferred Stock shares, such legend will be placed on the Class A Common Stock shares issued upon the conversion of such shares of Series M Preferred Stock.

Section 6. Protective Provisions.

Without either the approval of a majority of the outstanding shares of Series M Preferred Stock at a meeting of the shareholders with such holders being entitled to vote as a separate voting group or a written consent signed by the holders of all of the outstanding shares of Series M Preferred Stock, the corporation will not amend its Articles of Incorporation in a manner that would either (a) increase the number of shares of Preferred Stock designated as Series M-2002 Preferred Stock or the number of shares of Preferred Stock designated as Series M-2003 Preferred Stock; or (b) change or alter in any manner the preferences, limitations, or relative rights of the Series M Preferred Stock.

Section 7. Status of Acquired or Unissued Shares.

All shares of Series M Preferred Stock that are acquired at any time by the corporation by reason of redemption, conversion, or otherwise will automatically become undesignated shares of Preferred Stock. All shares designated as Series M Preferred Stock that remain unissued on December 31, 2000 will automatically become undesignated shares of Preferred Stock on such date.

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